44th Chess Olympiad

Chess
• Chess is one of most the popular sports played around the world. The
popularity of this global game is not limited to few countries or age groups, it
is played by people across age, creed and sex.

• There are over 600 million players in the world. Over the last 2 years, owing
to the pandemic, the popularity of the game has increased manifolds as
internet is the medium of chess for global audience.

• Three popular formats for chess are – Classical, Rapid and Blitz.
FIDE(International Chess Federation, the apex chess body that governs the
game hosts world championships in these formats.
 2020 Miniseries ‘The Queen's Gambit’ led to worldwide increase in the
popularity of chess
Source - Bloomberg

Daily and monthly count of new members to Chess.com

Growing Chess culture in India
• Viswanathan Anand, five-time World Champion is a role model and icon of India

• India has till date produced -

72 Grandmasters

11 Women Grandmasters

126 International Masters

31 Women International Masters

• India has more than tripled its Grandmaster count in the last decade from 2011 to
2021, defining sharp rise in popularity of chess
Viswanathan Anand
• Recent estimates suggest there are over 85 million players Chess players in India Five-time World Champion
• FIDE has allocated the Chess Olympiad to India for the first time
Chess popularity in India has seen an astronomical rise. Last 2 years have witnessed flurry of tournaments, which have engaged
and entertained fans
 Chess Olympiad
The Chess Olympiad is a biennial super event in which teams from across the world
compete. The first official Olympiad was organized in 1927
FIDE 44th Chess Olympiad

1st time
in India
 Types of Sponsorship

1. Principal Sponsor(1 slot) – INR 50 Crores - Awarded to Government of Tamil Nadu

2. Associate Sponsor (Total 6 slots) – INR 7.5 crore each – 6 slots available
3. Co-sponsor (Total 10 slots) – INR 2 crore each – 10 slots available
4. Digital Partner (1 slot) (Qualify as Associate Sponsor) – 1 slot available
5. Indian team Sponsorship – Awarded to Government of Tamil Nadu
6. Indian team Associate Sponsorship (2 slots) – INR 50 lakhs each – 1 slot available
7. Beverage Partner (1 slot) – 1 slot available
8. Transport Partner (1 slot) – 1 slot available
Principal Sponsor: Deliverables from AICF side
Associate Sponsor
Prominent and Strategic placing of:
Co-Sponsor
Strategic placing of:
Digital Partner (as Associate Sponsors) – Deliverables from AICF side
• A) Digital platform where the games and live telecast of the event will take place
• B) Live telecast available in around 200 countries
• C) Approximate Viewership (scalable) tipped to start from a few Million viewers a day and rise gradually
• D) Live telecast to start 60 minutes before each round and last up to the end of the last game
• to finish. In all about 6 hours of live coverage by world class commentators
• E) Live feed from the venue
• F) Fixed viewership for Indian audience
• G) Live telecast proposed to go in two languages – Hindi and English
• H) Digital partner to get 10-15 minutes slot for advertisement each day
• I) Other partners to get 10-20 minutes slot combined
• J) Digital partner’s logo to be prominently displayed
• K) Assistance in setting up platform in 100 cities to set up digital/LED live feed right from the tournament hall
Indian team Sponsor
• A) 90 seconds of advertisement in different segments on live telecast every day during the
course of the Olympiad

• B) Indian teams (men and women) to wear sponsor’s logo that will be prominently displayed

• on the shoulders/front or back

• C) Minimum guaranteed teams (from India) are four (two men and two women) and can go up

• to six. Each team will have five players and three coaches

• D) Sponsors to get special invites to team Dinner (s)

• E) One main sponsor and two associate sponsors needed. We already have main sponsor and
one Associate Sponsor for the team
 Transportation Partner
• About 100 Volvo/Luxurious A/C Buses and 150 SUV Cars (Budgeting needed)
• A) 3 Minutes of advertisement in different segments on live telecast every day during the course of the Olympiad
• B) Logo to be prominently displayed
• C) 100 Cities LED live feed
Contact Info

ALL INDIA CHESS FEDERATION

Head Quarters & Administrative Office

(All postal and official communications should be sent to the below Delhi address)
#101-102, A Block, First Floor, Naurang House, 21, Kasturba Gandhi Marg, New Delhi 110001

Chennai Office
Room No.70, Jawaharlal Nehru Stadium
Chennai – 600 003
Tel / Fax: 91-44-2538 2121

Contact Emails:
Inquiries: indianchessfed@gmail.com