Supply Analysis

In this section, the average capacity of supply of the competitors are presented based
from the survey.

COFFEE
Competitors Supply (Week) Supply (Annual)
Restaurant 150 7650
Sari-sari Store 110 5610
Convenience Store 215 10965
Total 475 24225

PASTRY
Competitors Supply (Week) Supply (Annual)
Restaurant 105 5355
Sari-sari Store 50 2550
Convenience Store 115 5865
Total 270 13770

Market Gap Analysis

The table shown below are the market gap analysis of Psalms Coffee and Pastry. Based
from the survey, the demand for coffee was 50,490, and this will be deducted from the supply of
competitors to get the market gap rate, which is 52.02%. Nevertheless, the demand in pastry
was 38,250, less from the supply of competitors, the Psalms Coffee and Pastry will have 64%
market gap opportunity.

COFFEE
Year Demand Supply Market Gap Market Gap
Rate
2021 50490 24225 26265 52.02%

PASTRY
Year Demand Supply Market Gap Market Gap
Rate
2022 38250 13770 24480 64%