LA CONSOLACION COLLEGE

(Formerly: Sacred Heart Academy)

PACUCOA ACCREDITED LEVEL II
Bais City, Negros Oriental

DEPARTMENT OF BUSINESS AND MANAGEMENT

A Feasibility Study on the Establishment of an Advertising

and Promotion Company at Bais City

In Partial Fulfillment 
of the requirements for the degree of 
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Presented to the Faculty of the

 Department of Business and Management
La Consolacion College- Bais City

Clark Cris Dinglasa

Lead Researcher

Joenil H. Palata
Associate Research

Ric Cadile

Jade Narciso

Francis Abordo

(Associate Research Member)

JULY 2022
 APPROVAL SHEET

In partial fulfillment of the requirements for the Bachelor of Science in

Business of Administration degree, this Study entitled: A Feasibility Study
on The on the Establishment of an Advertising and Promotional Company at
Bais City, has been reviewed and is recommended for Oral Defense.

ALFREDO G. MATURAN, Ed.D.

INSTRUCTOR

Approved by the panel of Examiners on oral Examination with the grade

of_____.

RUEL G. ANDAYA.CPA, MBA

Chairman

LANIE V. BALUNGCAS.MBA                   ROSALINDA E. GUBAC

MEMBER                                                    MEMBER

Recommending Approval

JOSEPH ARVIN M. CABIO

Dean DBM

SR. ANGELITA J. SAGUN. OSA

Chancellor
 ACKNOWLEDGMENT

The researcher would indebted to so people who have

suggested and share their ideas to the conceptualization of this
research.

This Feasibility study has been made possible by the guidance,

supervision, cooperation and participation of the following:

To our God who always look up and secure the safety of

proponents in doing this project

To our parents for the financial assistance and who

always guide and give words of wisdom to inspire us in doing our
best in preparing the Feasibility study.

To our beloved intelligent Professor, Dr. Alfredo G.

Maturan, who has greatly shared his knowledge with us with
patience and diligence in helping us meet the necessary works for
the completion of our Feasibility Study.

Sincerest gratitude is extended also to our respondents,

the Business Administration Students of La Consolacion College
for the time they spent in the questionnaire.

Together, we acknowledge and give thanks the person/s

partners combine its expertise in running this project with the
help of our parents and guardians who hand their supports
financially to make this project successful.
 DIDICATION

This research is dedicated to our God who always look up

and secure the safety of proponents in doing this project

This research is dedicated to our parents who have never

failed to give us financial and moral support, for giving all our
needs during the time we developed our system and for teaching
us that even the largest task can be accomplished if it is done one
step as a time.

Especially dedicated to the teachers who helped and guided

us to successfully complete this project work.

The Researchers
 TABLE OF CONTENTS

Chapter Title
Page

PRELIMARY PAGES

Title Page i

Approval Sheet ii
Acknowledgment iii

Dedication iv

Table of Content v

Abstract vi

I INTRODUCTION

General Information 1

Project Justification 2

Scope and Limitation of the Study 3

II MARKET STUDY

SWOT Analysis 5
 Supply Analysis 6

Research Procedure and Instruments

7

List of Figures

No.
Page

1 Market Study SWOT Analysis

5

2 Material Suppliers of the Agency 6

List of Tables

No.
Page

1 The Universal Respondents

7
2 The Computed Respondents
8

3 The Gender of Respondents

10

4 The Age Bracket of The Respondents

11

5 The Educational Attainment of The Respondents

12

6 Occupation of the Respondents

13

7 Monthly Income
14

8 Do you believe in advertising?

15

9 Have you seen or heard an advertisement lately?

16

10 How many times you are seeing or hearing an Ads in a day

17

11 What platform have you always seen or heard an Ads

18

12 Which media always gets your intention

19
Abstract

We make this feasibility study an advertising and Promotion

Company that provides its services to factories, companies,
government and private offices, in Bais City Negros Oriental which
seeks to market its services to a large segment of customers, by
making modern designs at the highest level to achieve the goals of its
customers in the marketing side.

The company will provide all types of advertising and direct and
electronic marketing to its customers with the pursuit of customer
satisfaction through a team that is characterized by creativity to reach
the achievement of marketing goals through attractive and modern
designs.

The respondents of this study are Selected Businesses and Market

Vendors of Bais City particularly in Satellite market. In addition,
Google Forms and face-to-face interviews are used as survey
instruments.

The research concludes that the project is viable based on the criteria
of the Feasibility Study's Chapter 2 Market Study. As a result, the
Feasibility Study was proposed as the next step.

Conclusion

The study concluded that the implementation of the Project is feasible,

whereas the State and external financial support is essential.

Recommendation

After conducting all of the feasibility study needed, all of the

analysis, surveys, and computations, the researchers had come up with
the findings and recommendations that will help the organization in
deciding whether to deploy the project or retain the current processes
and systems

LA CONSOLACION COLLEGE
(Formerly: Sacred Heart Academy)
PACUCOA ACCREDITED LEVEL II
Bais City, Negros Oriental

Chapter I

INTRODUCTION
General Information

The purpose with the first chapter is to present the Feasibility

Study of an Advertising and Promotion Company at Bais City, Negros
Oriental. Initially, an introduction, is provide in order to motivate the
importance of the study. This feasibility study is about establishment
of an Advertising and Promotion Company at Bais City, Negros
Oriental, this agency will provide all types of advertising and direct
and electronic marketing to its customers with the pursuit of customer
satisfaction through a team that is characterized by creativity to reach
the achievement of marketing goals through attractive and modern
designs. The company will be open every Monday and Saturday 8AM
to 7PM, the location of the company will be at Satellite market Bais
City making it accessible to the customer to find, the objective of the
Advertisement Agency is to give the factories, companies,
government and private offices a service.

PROJECT JUSTIFICATION

Many businesses, company, government and private sector is

having a trouble in promoting their products or businesses. The
service that provides of the advertising and Promotion Company meet
their needs and make their advert easier. In service the agency, a
customer's needs are the top priority and it is the agency’s mission to
satisfy the clients.

The proposed agency has the opportunity of having no

competitors. Since Bais City doesn’t have any advertising center as of
now. This means there is a possibility of having a significant market
share within Bais City, Negros Oriental.

By paying taxes, the proposed agency can considerably assist

the economy. And it can help the employment rate to showcase their
skills and knowledge in advertising.

Scope and Limitation of the Study

This Feasibility Study mainly focuses on chapter 1 and 2 consisting

the Introduction and The Market Study. In market study data
collection will be from 80 respondents, randomly selected Businesses
and Market Vendors. The whole expenditure for this study is around
2000 pesos, which includes research materials, printing, and the
survey. The study will run for one month, from June to July 2022.

LA CONSOLACION COLLEGE
(Formerly: Sacred Heart Academy)
PACUCOA ACCREDITED LEVEL II
Bais City, Negros Oriental

Chapter II

Market Study
This Market Study of an Adverstising and Promotion Company in the
Bais City Satellite Market will establish if the proposed project would
have community demand. The Marketing Mix is used in the conduct
of this study.

For the Agency to prosper, it should be given time and effort. The
proponent of this agency must have the desired creativity so as to be
able to provide quality services to its customer. The fulfillment of the
needs and wants of its customer or target market must be the key
objective of the recommended Agency.

A SWOT Analysis is made to determine the strength, weaknesses,

opportunities, and threats to the proposed business. A strategic option
is provided to solve problems in the SWOT analysis.

In every project, feasibility marketing aspect is well – though – out

the most important since it requires inconspicuous analysis of the
company total demand and service.

FIGURE 1.  Market Study SWOT Analysis

Strength Weakness
  Good Services
 Unique Advertising
 Good financials
 Good location
 High staff morale
 Lacking of resources
 Recalls of service
 Quality of employees
 Financial Stability

Opportunity Threat

 No competitors  New regulations

 Located at satellite market  Demographic change
 Advance Designing  Increase in Taxes
 Having active  Lack of management
research institutes

Supply Analysis

Most of the supplies, materials and goods needed in the

proposed business can be found and bought in Negros Oriental. The
 electricity will be provided by the NORECO II and the water will be
provided by the Bais City Water District.

Figure 2: Material Suppliers of the Advertising and Promotion

Company

Material/Supplies Suppliers Addresses

PC – Set up Easytech Dumaguete City, Negros

Oriental
Office Chairs, Tables Online (Alibaba,
and Documents Shelf Amazon, Shopee and
Lazada)
Water and Coffee Pos marketing Bais City, Negros
Despenser Oriental

Printer, Ink and Bond Robninsons Dumaguete City, Negros

paper etc. Oriental

Web camera, DSLR Galleon Enterprise Bais City, Negros

Camera Oriental

Bais City, Negros

Broadband Internet PLDT Oriental

Research Procedure and Instruments

The respondents of this study are selected students,

business sector and Market Vendors. Using the Sloven
Formula, the respondents when the computed total is 100. This
 was proportionately distributed to the respondents in each
category and was identified through simple random sampling.

The tabulated results and analysis of data are presented in

the succeeding pages.

Table 1. The Universal Respondents

NUMBER OF
RESPONDENTS PERCENT
RESPONDENTS

50 50
Businesses

50 50
Market Vendors

100 100
TOTAL

The number of responders from Bais City is shown in the table.

From chosen businesses and Market Vendors.

Table 2. The Computed Respondents

 N=100

Respondents Universal Proportionate Percentage

Businesses 50 40 50.00

Market 50 40 50.00
Vendors
100 80 100
Total

Table 2 shows the computed respondents, using Sloven’s

Formula. The number of computed respondents is 80. Out of the total
thirty (40) or 50 % comes from the selected businesses, followed by
the Market vendors that is forty (40) or 50.00%.

Target Market
 The target market of the proposed Agency at Satellite Market
will be the residents of Bais City and other residents within the
province of Negros Oriental.

Demand Analysis

The research indicates that there is a need or want for a

proposed agency in Satellite Market Bais City, province of Negros
Oriental. In terms of age, employment, income, and other personal
characteristics.

SECTION A: Background Information

 Table 3: THE GENDER OF RESPONDENTS

GENDER FREQUENCY PERCENTAGE

Male

Female

TOTAL

Table 3 Shows that more than half of the population of the

computed respondents are female. However, both male and female
respondents may patronize the services of the proposed establishment.

Table 4: THE AGE BRACKET OF THE RESPONDENTS

 AGE FREQUENCY PERCENTAGE

18-25 years old

26-35 years old

36-45 years old

46-55 years old

56-60 years old

TOTAL:

Table 4 shows that the largest percentage of the age bracket of

the respondents are from the ages of 20 to 40 years old that covering
73.75% of the population. It implies that 73.5% of the respondents
might patronize the said Library Cafe.

Table 5: THE EDUCATIONAL ATTAINMENT OF THE

RESPONDENTS
EDUCATIONAL FREQUENCY PERCENTAGE
ATTAINMENT

Elementary Level

High School Level

College Level

College Graduate

Undergraduate

TOTAL:

Table 5 shows that the highest percentage of respondents are

High School Level with 37% followed by College Level with 32%
and College Graduate with 22%. All the respondents above are all
potential customers of the said Library Cafe.

Table 6: OCCUPATION OF RESPONDENTS

 OCCUPATION FREQUENCY PERCENTAGE

Student

Self employed

Government Employee

Private Employee

TOTAL

Table 5 shows that most of the respondents of the proposed

Library Cafe are students having the highest percentage of 37.5%
followed by the Market vendors at 31.25% and respectively 22.5%
and 8.75% are employed and unemployed who belong to households.
All of the respondents above are potential customers of the proposed
Library Cafe.

Table 7: MONTHLY INCOME OF THE RESPONDENTS

 MONTHLY FREQUENCY PERCENTAGE
INCOME

P 3,000 below

P 3,000-P 5,000

P 10,000- P 15,000

P 15,000 - P 20,000

P 20,000 above

TOTAL

Table 6 shows that almost all respondents with all income

brackets may patronize the said establishment.

SECTION B: Perception on Advertising and Promotion

 Table 8: ARE YOU INTERESTED TO GO TO OUR
ADVERTISING AND PROMOTION COMPANY

RESPONSE FREQUENCY PERCENTAGE

YES

NO

TOTAL

Table 8 shows that 97% of the respondents are interested in

establishing the Advertising and Promotion Company at Bais City
TABLE 9: HAVE YOU SEEN OR HEARD AN
ADVERTISMENT LATELY

RESPONSE FREQUENCY PERCENTAGE

YES

NO

TOTAL

Table 9 shows
Table 10: HOW MANY TIMES YOU ARE SEEING OR
HEARING AN ADVERSTISEMENT IN A DAY

RESPONSE FREQUENCY PERCENTAGE

1 TIME

2 – 5 TIMES

6 – 10 TIMES

11 – 15 TIMES

20 OR MORE

TOTAL

TABLE 11: WHAT PLATFORM HAVE YOU ALWAYS SEEN

OR HEARD AN ADVERSTISEMENT
 RESPONSE FREQUENCY PERCENTAGE

PRINT

RADIO

TELEVISION

INTERNET

WORD OF MOUTH

TOTAL

TABLE 12: WHICH MEDIA YOU ALWAYS GET YOUR

INTENTION
 RESPONSE FREQUENCY PERCENTAGE

PRINT

RADIO

TELEVISION

INTERNET

WORD OF MOUTH

TOTAL

Marketing Strategy
 The proposed Agency will be using the 4ps of Marketing Mix namely;
Product, Price, Place, and Promotion where they are going to use the
influence of social media to market the proposed business.

Services

The Library Cafe establishment offers several genres of books to

choose namely fiction and non-fiction for customers to enjoy their stay while
sipping their favorite flavors of coffee/ drinks or eating their favorite
meal/snacks that will be offered.

Place

The proposed Agency is located in a most convenient place, not just

for the target market namely; Businesses, market vendors, a but also for
commuters and passers that come from other cities excluding Bais City.
Since it is located at the Satellite Market Bais City along the national
highway making it is easy for customers to locate.

Fliers
 The fliers will be given to customers upon business starting. The fliers
provide a message and a piece of detailed information about the services that
will be offered. As well as the location of the proposed Library Cafe, and the
contact details that customers can contact or message for more information
or the feedback that they can give after visiting the Agency. The budget for
it would be Php1,000.

CONCLUSION OF MARKET STUDY

Based on the results and findings of the market analysis, the

researchers conclude that the proposed Library Cafe at Satellite Market, Bais
City have a market demand.

Conclusion

Based on the tabulated data from the market study conducted by the
researchers, the proposed business enterprise that is, the establishment of
Library Cafe at Satellite Market, Bais City has a positive result and is
feasible for the market.

Recommendation
 The proposed establishment of Advertising and Promotion Company
has potential customers and demands. Therefore, the researchers recommend
proceeding to the next study of the feasibility study.

SLOVEN'S FORMULA
 n= N
1+Ne²
Where: n - Sample Size
N-Total Population
e- Margin of error
1 – Constant

n= N
1+Ne²

n= 100
1+100(0.05) ²

n= 100
1+100(0.0025)

n= 100
1+0.25

n= 100
1.25

n=80