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Market Feature For Instagram
Market Feature For Instagram
Market Feature For Instagram
Presentation done by
Nihal Rohira
Problem Overview
Problem- You’ve joined Instagram as Head of Product.
Lately, you have observed that apart from users sharing their pictures
and videos and content creators moving towards monetization through
their content, the number of small businesses have been growing especially
since the onset of Covid, with followers and reach in thousands or even millions.
Most of these small businesses just operate through Instagram, taking orders on
direct messages and fulfilling those orders.
Goals- You, as Head of Product for Instagram, have decided to propose a marketplace
feature, where-in small businesses can set up shops, and searching and shopping
at such businesses become easier for users.
About the Company
Instagram is a social media platform that emphasizes photo and video sharing.
Users can interact with others’ content via likes, comments, shares, and saves.
In 2021, Instagram is currently ranked 4th out of all social media networks
worldwide, with over 1 billion people using the app each month.
India boasts of the maximum number of Instagram users, with 201 million
users logging in from India.
Competitors
User Persona
Add Photos
Browse Categories Insta One is a place where people can upload
Photos:0/10 Choose your listing`s main photo first. there product through two ways post and story .
Here the sellers can sell a product or advertise about
Title
a upcoming product. The sellers can also sell their
old products or antiques .
Price
Clothes Electronics
Category
The seller will have to pay the required amount and register
Main Business a shop name to start it`s business.
Clothes Electronics The seller has to register under one main business and sell
Delivery Range products in that specific field .
Cities & States
The seller can select multiple cities and states where he can
Vehicles Services Category deliver the product which will help him to connect lot of
Min 10 & Max 100
users.
More
The seller can select multiple categories of product it wants
to sell. For example , if it`s a mobile shop they can also sell
earphones , covers , display , etc. these type of multiple
categories can be selected.
Feature#3 - Services
All the new offers are launched Here the customer can search for the
here. service he/she is looking for.
Design and Build. With user base of 201 million Post - launch keep checking
and existing sellers it will be for the relevant metrics.
easy to rollout new features.
Retention Introducing new offers for buying No. of users buying services
for continuous flow. or product every month.
Email-Rohiranihal8@gmail.com
www.linkedin.com/in/nihal-rohira-a5615015b