BBPB2103

BACHELORS OF MANAGEMENT WITH HONOURS

MAY / 2022

BBPB2103

HUMAN RESOURCE MANAGEMENT

NO. MATRIKULASI : 740504125741001

NO. KAD PENGENALAN : 740504125741
NO. TELEFON : 0162475115
E-MEL : diamond1974@oum.edu.my

PUSAT PEMBELAJARAN : KOTA KINABALU LEARNING

CENTRE

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table of contents
CONTENTS PAGE

1.0 Introduction Of Amazon Inc. 3–6

2.0 Discussion On The Benefits And 7–8

Encentive Offer By Amazon Inc.
3.0 Suggestion To Improve The 8 – 10
Employee Remuneration System
4.0 Summary 10
5.0 Part II ( Quality Of Posting ) 11 - 14

1.0 Introduction
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Amazon.com, Inc. is an American multinational technology company which

focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It
has been referred to as "one of the most influential economic and cultural forces in the
world", and is one of the world's most valuable brands. It is one of the Big
Five American information technology companies, alongside Alphabet, Apple, Meta,
and Microsoft.
Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on
July 5, 1994. Initially an online marketplace for books, it has expanded into a multitude
of product categories: a strategy that has earned it the moniker The Everything Store. It
has multiple subsidiaries including Amazon Web Services (cloud
computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet),
and Amazon Lab126 (computer hardware R&D). Its other subsidiaries
include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Whole Foods in
August 2017 for US$13.4 billion substantially increased its footprint as a physical
retailer. Amazon has over 1,608,000 employees around the world as of December 2021.
As of June 2021 Amazon has over 950,000 employees in US alone.
Amazon has earned a reputation as a disruptor of well-established industries
through technological innovation and mass scale. As of 2021, it is the world's
largest online retailer and market place, smart speaker provider, cloud computing service
through AWS, live-streaming service through Twitch, and Internet company as measured
by revenue and market share. In 2021, it surpassed Walmart as the world's largest retailer
outside of China, driven in large part by its paid subscription plan, Amazon Prime, which
has over 200 million subscribers worldwide. It is the second-largest private employer in
the United States.
Amazon also distributes a variety of downloadable and streaming content through
its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books
through its publishing arm, Amazon Publishing, film and television content
through Amazon Studios, and has been the owner of film and television studio Metro-
Goldwyn-Mayer since March 2022. It also produces consumer electronics—most
notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Amazon was founded in July 1994 by Jeff Bezos, who chose the Seattle area for
its abundance of technical talent, as Microsoft was in the area. Amazon went public in
May 1997. It began selling music and videos in 1998, and began international operations
by acquiring online sellers of books in the United Kingdom and Germany. The following
year, it began selling video games, consumer electronics, home improvement items,
software, games, and toys. In 2002, it launched Amazon Web Services (AWS), which
provided data on website popularity, Internet traffic patterns, and other statistics for
marketers and developers. In 2006, it grew its AWS portfolio when Elastic Compute
Cloud (EC2), which rented computer processing power, provided Simple Storage
Service (S3), and rented data storage via the Internet, also became available. That year,
Amazon also started Fulfillment by Amazon which allowed individuals and small
companies to sell items through the company's Internet site. In 2012, Amazon
bought Kiva Systems to automate its inventory management business. It purchased
the Whole Foods Market supermarket chain in 2017.

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In 2000, U.S. toy retailer Toys "R" Us entered into a 10-year agreement with
Amazon, valued at $50 million per year plus a cut of sales, under which Toys "R" Us
would be the exclusive supplier of toys and baby products on the service, and the chain's
website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued
Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock,
Amazon had knowingly allowed third-party sellers to offer items on the service in
categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor
of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its
independent e-commerce website. The company was later awarded $51 million in
damages.
In 2001, Amazon entered into a similar agreement with Borders Group, under
which Amazon would comanage Borders.com as a co-branded service. Borders pulled
out of the arrangement in 2007, with plans to also launch its own online store.
On October 18, 2011, Amazon.com announced a partnership with DC Comics for
the exclusive digital rights to many popular comics, including Superman, Batman, Green
Lantern, The Sandman, and Watchmen. The partnership has caused well-known
bookstores like Barnes & Noble to remove these titles from their shelves.
In November 2013, Amazon announced a partnership with the United States
Postal Service to begin delivering orders on Sundays. The service, included in Amazon's
standard shipping rates, initiated in metropolitan areas of Los Angeles and New
York because of the high-volume and inability to deliver in a timely way, with plans to
expand into Dallas, Houston, New Orleans and Phoenix by 2014.
In June 2017, Nike agreed to sell products through Amazon in exchange for better
policing of counterfeit goods. This proved unsuccessful and Nike withdrew from the
partnership in November 2019. Companies including IKEA and Birkenstock also stopped
selling through Amazon around the same time, citing similar frustrations over business
practices and counterfeit goods.
In September 2017, Amazon ventured with one of its sellers JV Appario Retail
owned by Patni Group which has recorded a total income of US$ 104.44 million (₹ 759 
crore) in financial year 2017–2018.
As of October 11, 2017, AmazonFresh sold a range of Booths branded products
for home delivery in selected areas.
In November 2018, Amazon reached an agreement with Apple Inc. to sell
selected products through the service, via the company and selected Apple Authorized
Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple
products on Amazon effective January 4, 2019.
Amazon uses many different transportation services to deliver packages. Amazon-
branded services include:

 Amazon Air, a cargo airline for bulk transport, with last-mile delivery handled either
by Amazon Flex, Amazon Logistics, or the United States Postal Service.
 Amazon Flex, a smartphone app that enables individuals to act as independent
contractors, delivering packages to customers from personal vehicles without

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uniforms. Deliveries include one or two hours Prime Now, same or next day Amazon
Fresh groceries, and standard Amazon.com orders, in addition to orders from local
stores that contract with Amazon.
 Amazon Logistics, in which Amazon contracts with small businesses (which it calls
"Delivery Service Partners") to perform deliveries to customers. Each business has a
fleet of approximately 20–40 Amazon-branded vans, and employees of the
contractor’s wear Amazon uniforms. As of December 2020, it operates in the United
States, Canada, Italy, Germany, Spain, and the United Kingdom.
 Amazon Prime Air is an experimental drone delivery service.

Amazon directly employs people to work at its warehouses, bulk distribution centers,
staffed "Amazon Hub Locker+" locations, and delivery stations where drivers pick up
packages. As of December 2020, it is not hiring delivery drivers as employees.
Rakuten Intelligence estimated that in 2020 in the United States, the proportion of last-
mile deliveries was 56% by Amazon's directly contracted services (mostly in urban
areas), 30% by the United States Postal Service (mostly in rural areas), and 14% by UPS.
[48]
 In April 2021, Amazon reported to investors it had increased its in-house delivery
capacity by 50% in the last 12 months (which included the first year of the COVID-19
pandemic in the United States).
Amazon.com's product lines available on its website include several media
(books, DVDs, music CDs, videotapes and software), apparel, baby products, consumer
electronics, beauty products, gourmet food, groceries, health and personal-care items,
industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items,
musical instruments, sporting goods, tools, automotive items, and toys & games. In
August 2019, Amazon applied to have a liquor store in San Francisco, CA as a means to
ship beer and alcohol within the city. Amazon has separate retail websites for some
countries and also offers international shipping of some of its products to certain other
countries. In November 2020, the company started an online delivery service dedicated to
prescription drugs. The service provides discounts up to 80% for generic drugs and up to
40% for branded drugs for Prime subscribe users. The products can be purchased on the
company's website or at over 50,000 bricks-and-mortar pharmacies in the United States.
Amazon.com has a number of products and services available, including:

 Amazon Fresh
 Amazon Prime
 Alexa
 Appstore
 Amazon Drive
 Echo
 Kindle
 Fire tablets
 Fire TV
 Video
 Kindle Store
 Music

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 Music Unlimited
 Amazon Digital Software & Video Games
 Amazon Studios
 AmazonWireless
 Amazon Academy

In September 2021, Amazon announced the launch of Astro, its first household robot,
powered by its Alexa smart home technology. This can be remote-controlled when not at
home, to check on pets, people, or home security. It will send owners a notification if it
detects something unusual.

2.0 Employee Benefits and Incentives

Along with an average starting pay of $18 per hour—more than double the federal
minimum wage—Amazon offers a range of great benefits that support employees and
eligible family members, including domestic partners and their children. These
comprehensive benefits begin on day one and include health care coverage, paid parental
leave, ways to save for the future, paid college tuition, and other resources to improve
health and well-being.

Training and career growth opportunities for employees

We want employees to have access to the skills they need to grow their careers. Amazon
is investing more than $1.2 billion to provide free upskilling opportunities to more than
300,000 U.S. employees, to help them further their careers in high-paying, in-demand
roles.

Financial success
We help our employees build successful futures for themselves through competitive pay.
Our average starting hourly wage is $18 per hour—more than double the federal
minimum wage—for full time, part time, and seasonal employees and contractors. In
addition to fair pay, employees have opportunities to own Amazon stock, participate in
401(k) plans with company match, and enroll in paid life and accident insurance.
Financial counseling and estate planning services are also available, plus paid short-term
and long-term disability if needed.
 Competitive wage paid weekly
 Overtime for more than 40 hours
 Time-and-a-half working any Amazon holidays: New Year's Day, Memorial Day,
Independence Day, Labor Day, Thanksgiving Day and Christmas Day
 401(k) savings plan
 Financial counseling
 Estate planning
 Access up to 70% of your earnings sooner than next week’s statement. 

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Employee health
Taking care of our employees’ health and wellness is a priority. That’s why we offer
medical, dental, and vision coverage to all our regular full-time employees, regardless of
their level, tenure, or position. Amazon Care is a hybrid virtual and in-person health care
benefit available for Amazon employees. Care's virtual services are available in all 50
states, and in-person care is active in Seattle, Washington, D.C., Arlington, Baltimore,
Boston, Dallas, Austin, and Los Angeles, with 20+ more markets coming online in 2022
alone.

When employees want to take time away from work, they are afforded ample paid time
and paid holidays, in addition to other leave and medical accommodation options that are
available for mental and physical health concerns.
 Healthcare: Medical, dental, vision, and prescription drugs
 Healthcare: Neighborhood Health Centers in select regions and cities. 
 Healthcare: Start a virtual primary or urgent care visit from the comfort of your
home with Amazon Care. 
 Up to 20 weeks of fully paid parental leave. 
 Health Savings Account (with employer contributions)
 Flexible Spending Accounts
 Medical Advice Line
 Adoption Assistance for qualified domestic and international adoption expenses

Caring for families

Our employees are recognized for their work through compensation and valuable benefits
for themselves and their families. With many options, employees can choose the benefits
that are most valuable for their personal situation. This includes child care and eldercare
providers. Amazon employees have free access to a network of more than 2 million
caregivers, including nannies, babysitters and special-needs caretakers. Employees
receive discounts on certain day care centers, and Amazon provides a variety of free
resources for parents of children with autism, ADHD and developmental disabilities. We
also offer adoption assistance for qualified domestic and international adoption expenses
including attorney fees, court costs, and travel.
 No-cost benefits for your health and well-being
 Employee Assistance Program, 24/7 support
 Resources for parents whose children struggle with developmental disabilities
 Referrals for finding child and elder care and assistance

Parental leave

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Amazon supports employees throughout all stages of their lives. We celebrate the growth
of all our employees’ families through a variety of benefits. We offer up to 20 weeks of
paid leave to birthing mothers and six weeks for parents who adopt. Our Leave Share
program allows employees to give six weeks of paid parental leave to a spouse or partner
who isn’t eligible for parental leave from their employer. Plus, our Ramp Back program
offers birth parents eight consecutive weeks of flexibility and partial work hours as they
readjust to work schedules as new parents.

Amazon to pay full college tuition for front-line employees

Amazon’s more than 950,000 operations employees in the U.S. are eligible for fully
funded college tuition, including the cost of classes, books, and fees.

3.0 Suggestion

Apple should bear in mind

that today’s employee is
typically aware of the
abilities
they’ll need in the future
while developing continuous
training for them. Indeed, the
skills environment in many
companies is changing
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rapidly, as are the employees

well
aware of the vulnerability
they may have due to these
changing demands. Don’t
underestimate the value of
just asking workers what they
want to learn, just as Apple
Inc.
can’t ignore the necessity for
feedback from managers. If
Apple Inc. wants honest and
accurate information from
employees regarding their

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skills needs, there are two

crucial
techniques to consider :
1. Regularly set learning and
development goals : Set
learning and development
goals
should be a component of
performance management on
a regular basis. If each
employee
meets with their boss once a
month, for example, make
use of the time to explore
where
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and how the employee

believes their abilities may be
improved.
2. Establish easy feedback
channels : If employees are
given a convenient and
private
way to provide honest
feedback on continuing
training and areas where they
believe their
development requirements
aren’t being addressed, they
are more likely to do so. A
start in
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the correct way is to utilize

questionnaires often
throughout and after training.
5.0 SUMMARY
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Apple is one of the world's
most well-known brands. It
offers incredible
technology and excellent
service to countries all over
the world. Apple has a strong
customer reputation for
providing high-quality
products and cutting-edge
technology.
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Apple is well on its way to

achieving its objective of
being the finest in the market
in
many respects. In order to
keep moving closer to this
objective, Apple must
continue to
design and maintain training
programs that will best
deliver efficient and
inventive brains
to assist contribute to the
company's overall succes
Apple has a variety of customer-focused principles, which is vital for the
company’s mission, but they should not forget about the employees who strive to bring
their goods to reality. Their distinct set of principles encourages employees to have fun at
work, form a strong team and family relationships, and pursue personal growth and

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learning. It is possible to make employees feel appreciated for more than the abilities they
were employed for by adding an employee knowledge of diverse topics and collaboration
activities outside of the office. Other firms in the industry look to Apple Inc. as a model
for their operations and ideals because of its global reach
Amazon is one of the world's most well-known brands. It offers incredible technology
and excellent service to countries all over the world. Amazon has a strong customer
reputation for providing high-quality products and cutting-edge technology. Amazon is
well on its way to achieving its objective of being the finest in the market in many
respects. In order to keep moving closer to this objective, Amazon must continue to
design and maintain training programs that will best deliver efficient and inventive brains
to assist contribute to the company's overall success.

Make Leraning More Flexible And Accessible

Amazon has set a lofty goal for itself. The company’s goal is to create "the best services
and product in the world." Amazon aspires to combine outstanding and new technology
with high-quality services and products in order to best serve the growing number of
consumers who have high expectations for services and products. To maintain its
dominant position in the market, it must continue to innovate and create new services and
products. Amazon workers are busy than they’ve ever been. When they have so many
demands on their time and attention, finding time for training is challenging. Digital
delivery methods, like a smart Learning Management System (LMS), have fortunately
become a feasible and user-friendly choice. Amazon may prevent its employees from
stressand confusion by selecting an LMS with a straightforward user interface. Amazon
will be able to develop course content that’s simple to access and browse with the help of
a good LMS. However, eLearning is also convenient. Employees can access content
while on the go, waiting in line at the bank, or any other "wasted" time using an LMS
with mobile functionality. Short, crisp bits of material, like infographics, checklist, or
gifts become even simpler for employees to consume on the go when microlearning
concepts are used

Match Different Learning Option And Preferences

Amazon training programmes already encourage a high degree of innovation and

creativity. The objective is to improve on this already high level of quality, particularly in
departments that have previously spent less time and effort applying innovation lessons
intraining scenarios. Assuming that all workers have the same learning preferences is one
of the worst mistakes Amazon Inc. can make when planning a training and development
programmes. To begin with, today’s workforce is made up of five generations, each with
varying degrees of familiarity with technology. While Millennials and Generation Z may
be able to navigate a sophisticated mobile learning platform right away, Amazon’s most
flashy efforts at contemporary training may merely leave their elder employees behind.
And technology isn’t the only thing that distinguishes employee preferences. Some
employees are just overwhelmed by large amounts of text or excessive audiovisual
material. Apple’s best hope for providing to a wide range of learning styles is to provide
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material that incorporates text, visual, and video components. Then, to prepare the
employees for greater tasks, include small exercises that provide fast victories.

Offer Cross-Department Training

Amazon must constantly offer new products, services, and technologies, enhance current
products and services, and boost customer demand for these new and improved items due
to the highly competitive nature of the technological businesses with which it competes.
Because the corporation was rapidly expanding and competitors were becoming a threat,
Amazon Inc may face problems in upcoming days. Cross-department training can help
employees have a better knowledge of different positions and departments. This develops
empathy and teamwork among departments working toward common goals, and who
may even have something to teach one another. Cross-department training may appear
difficult to implement, yet it is as simple as delivering combination workshops. Apple
Inc. can also provide opportunities for online collaboration, such as situations where
employees with different skill sets need to work together to solve a problem.

Ask employees What They Want

Amazon should bear in mind that today’s employee is typically aware of the
abilitiesthey’ll need in the future while developing continuous training for them. Indeed,
the skills environment in many companies is changing rapidly, as are the employees well
aware of the vulnerability they may have due to these changing demands. Don’t
underestimate the value of just asking workers what they want to learn, just as Amazon
Inc. can’t ignore the necessity for feedback from managers. If Amazon Inc. wants honest
and accurate information from employees regarding their skills needs, there are two
crucial techniques to consider :

1. Regularly set learning and development goals :

Set learning and development goals should be a component of performance management
on a regular basis. If each employee meets with their boss once a month, for example,
make use of the time to explore where and how the employee believes their abilities may
be improved.

2. Establish easy feedback channels :

If employees are given a convenient and private way to provide honest feedback on
continuing training and areas where they believe their development requirements aren’t
being addressed, they are more likely to do so. A start in the correct way is to utilize
questionnaires often throughout and after training.

4.0 Summary

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Amazon has a variety of customer-focused principles, which is vital for the company’s
mission, but they should not forget about the employees who strive to bring their goods to
reality. Their distinct set of principles encourages employees to have fun at work, form a
strong team and family relationships, and pursue personal growth and learning. It is
possible to make employees feel appreciated for more than the abilities theywere
employed for by adding an employee knowledge of diverse topics and collaboration
activities outside of the office. Other firms in the industry look to Amazon Inc. as a
model for their operations and ideals because of its global reach.

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Question 1

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Question 2

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APENDIKS

RUJUKAN / REFERENSI

HTTPS://EN.WIKIPEDIA.ORG/WIKI/AMAZON_(COMPANY)

HTTPS://WWW.BRITANNICA.COM/TOPIC/AMAZONCOM

HTTPS://WWW.TECHTARGET.COM/WHATIS/DEFINITION/AMAZON

HTTPS://WWW.FASTCOMPANY.COM/COMPANY/AMAZON

HTTPS://WWW.ORDERMENTUM.COM/BLOG/WHAT-IS-AMAZON

HTTPS://WWW.ABOUTAMAZON.COM/WORKPLACE/EMPLOYEE-

BENEFITS#:~:TEXT=IN%20ADDITION%20TO%20FAIR%20PAY,LONG

%2DTERM%20DISABILITY%20IF%20NEEDED.

HTTPS://HIRING.AMAZON.COM/WHY-AMAZON/BENEFITS#/

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