SEO - 3 - Off-Page SEO

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Rank Keywords Group

SEO -3
Off-Page SEO
ON PAGE SEO OFF PAGE SEO
60% 40%
Off Page SEO Sheet
• Link Building
• Guest Posting
• Reviews
• Google My Business
• Submissions
• Social Bookmarking
• Social Networking and Sharing
Backlink
One of the BIGGEST ranking factors for Google.

Backlink
Website A Website B

External link Backlink from


To Site B Site A
What is backlink?
• A backlink is an incoming hyper link
from one website to another.

• A backlink is like a vote from one


website to another.
How to provide link?

<a href=“https://www.rankkeywords.com/”>text link</a>

text link
Steps in SEO

1. Keywords Research
2. Structure and Write Content
3. On-Page SEO
4. Backlink
5. Off-Page SEO
6. Analyze
7. Improve
How to get backlink?

1. Find popular website in your niche and write more attractive


content. Send them emails to asking for backlink.

2. Guest Post

3. Share on Quora and comment on other websites.

4. Try to get from government websites and popular companies


pages.

5. High Quality Content Ex.: Infographics, Skyscrapper Content,


Videos
How to get backlink?

6. Competitors Way

7. Name Search

8. Write Testimonials

9. Get Interviewed

10. Giveaway/Donate

11. Government Sites


How to get backlink?

12. Broken Link building

13. Public Relations

14. Buy Backlinks (Not recommended)

15. PBNs (Not recommended)


Review Posting

• Google My Business
• Justdial
• Sulekha
• Facebook
• Business Specific Sites
Local SEO
Google My Business
Complete All Information

1. Use keyword in name


2. Regular Update
3. Photos & Videos
4. Post
5. Products/Services
6. Reviews
7. Proximity (Distance)
8. Prominence: Website, Social Media – Similar (APS)
9. Free Website In Google
10. Reviews Reply
11. Website SEO
Submissions

1. Article Submission
2. Image Submission
3. Videos Submission
4. PPT Submission
5. PDF Submission
6. Directory/Business Submission
7. Event Submissions
8. PR Submissions

i) Use VPNs
ii). Use multiple Email IDs
Steps in SEO

1. Keywords Research
2. Structure and Write Content
3. Onpage SEO
4. Backlink
5. Offpage SEO
6. Analyze
7. Keep Improving

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