INF10003 Active Learning Worksheet – Week 3

Name: Nguyen Kim Anh Stu Id: 103525920

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Value Chain and Porters forces

Exercise 1:
Complete a PEST analysis, SWOT analysis, Porters 5 forces analysis on the
following business. (Click the links below to begin your research)

 Pizza Hut Australia: https://www.pizzahut.com.au/about-us

PEST Analysis (find 3 per category)

Political Economic

-- In each country, each city, Pizza Hut is known - Located in the average in the market
for many different political backgrounds. - Many different currencies
- Thanks to the strength of the name Pizza Hut,
it quickly broke through and led the Pizza -
segment.
- Approximately 270 stores are located in -
Australia.
-
-

Social Technical
-Impact of the pandemic. - fast delivery via app
-immigrants - pay via credit card or qr
- there are many discount codes, offers on days
-
-
-
-

-
 INF10003 Active Learning Worksheet – Week 3

SWOT Analysis (find 3 per category)

Strengths Weakness

-Customers are still impressed by the unique -There are too many franchisees.
flavor that distinguishes it from other brands. -Expensive.
-
The pizza industry is fiercely competitive.
-All CHAMPS-hired staff members
-
idea to ensure that customers have
-
the most enjoyable Pizza Hut experience
-

-The delivery driver must produce their driver's

license.

If required, a driver's license and third-party

insurance are required.

They drive their own car, which is safer.

Opportunities Threats

-Competitors' products are now well-known. -Ingredient prices are rapidly rising; many
franchisees may be forced to close as a result
-A skilled media team of Covid-19 and market preferences.
-
-Beneficiated by a pre-existing reputation Pizza and fast food in general have been linked
to health problems.
-
-
-
-
-
-
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Porters 5 forces.

Threat of new Competitor:

a. –Because the company already has a good

reputation and is well-liked by the majority

of people, the rivalry is not as strong.

b. - Competitors may have lower prices than

the firm.

c. –New rivals' customer service and policies

may be more considerate.

d. -Too many competitors with similar items

and services-> attraction is saturated.

Threat of new Substitute: Bargaining Power of Suppliers

a. –The likelihood of being substituted is
considerable, and the competition is scary.
b. –Due to the hardships of the epidemic as well
as the surge in health-care concern, homemade food
is becoming more popular.
a. –Suppliers have a lot of bargaining power.
b. – With the exception of those necessary for
custom orders, most ingredients are widely available.
c. –Pizza Hut manages its own supply chain.

c. –Another excellent option is homemade d. -

pizza.

Bargaining power of Consumers: Rivalry Among existing Competitors:

 INF10003 Active Learning Worksheet – Week 3

a. –This product is popular among consumers, a. Most competitors lack sufficient

particularly young people. competitive variables.

b. –Available to customers of all ages b. The brand that has global domination in a
certain market
c. –Because people are more familiar with this
brand, switching to another will take time. c. However, too many entrants will reduce
the product's market attractiveness.

d. . Constant innovation by competitors