BUSINESS PLAN

By: Christielyn Gozo

ECO
MARKET

Organic and Eco-friendly Store

Submitted to John Aquiflor
Company Background
Eco Market will offer customers organic
and locally grown produce, chemical- and
preservative-free groceries, cruelty-free
body care and eco-household products. All
of our products are healthy alternatives to
the products available at conventional
grocery chains. Located in Brgy. Dila Bay,
Laguna Highway.

THE PROPONENT THE PROPONENT

Through learning entrepreneurship courses and
lessons, risk-taking, systematic planning, and
opportunity seeking are the characteristics that
can best describe the owner. She found it easier to
take risks and plan systematically in terms of
making business plans, execution, as well as
management of the said business.
The love to the environment inspires the
businessman to propose this Eco Market that
promotes eco-friendly and organic products. Also,
the area has a reputation of supporting
progressive causes and businesses. The market
will be a comfortable place to meet and shop in
the community.
THE PROPONENT THE PROPONENT
Through learning entrepreneurship courses and
lessons, risk-taking, systematic planning, and
opportunity seeking are the characteristics that
can best describe the owner. She found it easier to
take risks and plan systematically in terms of
making business plans, execution, as well as
management of the said business.
The love to the environment inspires the
businessman to propose this Eco Market that
promotes eco-friendly and organic products. Also,
the area has a reputation of supporting
progressive causes and businesses. The market
will be a comfortable place to meet and shop in
the community.
The Organization

YOUR HOME
BRING NATURE INTO
Because of the very limited resources
of the proponent, the proposed business
will be formally registered with the
Department of Trade and Industry (DTI)
as a single proprietor. Ms. Christielyn
Jhernella R. Gozo, a graduating student
who is the proponent of this concept
shall be the one to manage the entire
operations of the business.
 HEALTH CONSCIOUS PEOPLE
A SANCTUARY FOR
·Provide our customers with the
freshest, organically grown fruits and
vegetables.
·Offer foods without artificial colors,
flavors, or additives.
·Sell earth-friendly cleansers; pure,
natural supplements; and gentle,
cruelty-free body care products.
·Support organic farms that keep our
earth and water pure.

Objectives of the Proposed Business

 The Market
FROM IDEA TO
THRIVING BUSINESS
We have come to the age where we
don’t know life without innovation. We were
born in it, got used to it, and gradually, our
advancement is the main reason why our
home is slowly dying. People have
discovered all the things possible, from
machines to construction to food to clothing
to almost everything. We have used all the
materials we can think of, and we have
exhausted Mother Nature.
What's Next
In the past ten years, the area of Bay, Laguna
has grown tremendously. The growing student
community combined with the new families in
the area are a perfect customer support base for
the Eco Market. Currently, the area is served by
two major supermarkets that do not carry any of
the product lines available at the Eco Market. The
closest natural food store is a ten-minute drive
and thirty-minute walk.
 Eco Market will offer customers
organic and locally grown produce,
chemical- and preservative-free
groceries, cruelty-free body care and
eco-household products. All of our
products are healthy alternatives to the
products available at conventional
grocery chains. Located in Brgy. Dila Bay,
Laguna Highway, the market will serve a
community of 25,000 residents. The
creation of the market is in response to
the growing demand in the community

The Market
for a local natural food store.
ECO MARKET
THE MARKET
The Eco Market will have the advantage of the
foot traffic in Brgy. Dila Bay Laguna Highway
area which is the home of Plant Sellers as well
as the home of numerous art and craft shops.
The area has a reputation of supporting
progressive causes and businesses. The market
will be a comfortable place to meet and shop in
the community.
The Eco Market will give back to the
community. We will participate in community
projects and host fund-raisers for local
community services.
ADVANTAGES OF ORGANIC PRODUCTS
·Organic produce contains fewer
pesticides. Chemicals such as
synthetic fungicides, herbicides, and
insecticides are widely used in
conventional agriculture and residues
remain on (and in) the food we eat.
·Organic food is often fresher because
it doesn’t contain preservatives that
make it last longer. Organic produce
is sometimes (but not always, so
watch where it is from) produced on
smaller farms nearer to where it is
sold.
ADVANTAGES OF ORGANIC PRODUCTS
·Organic meat and milk can be richer in certain
nutrients. Results of a 2016 European study show
that levels of certain nutrients, including omega-
3 fatty acids, were up to 50 percent higher in
organic meat and milk than in conventionally
raised versions.
·Organic food is GMO-free. Genetically Modified
Organisms (GMOs) or genetically engineered
(GE) foods are plants whose DNA has been
altered in ways that cannot occur in nature or in
traditional crossbreeding, most commonly in
order to be resistant to pesticides or produce an
insecticide.
 PRODUCTS

THE PRODUCTS
The Last Frontier Market will offer customers
organic and locally grown produce, chemical-
and preservative-free groceries, cruelty-free
body care and eco-household products. The
products are:

• Free of artificial preservatives.

• Free of artificial colors.
• Free of chemical additives.
• Organically grown, whenever possible.
• The least processed or unadulterated
version available.
• Non-irradiated.
• Cruelty free.
TARGET MARKET
The Eco Market will focus two significant customer
groups:
• Families: Many of the young families moving into
the Bay area are doing so because of its unique
community environment. The community is home to
a number of artists and craft people. This creates a
festive environment in the Bay Area central
commercial/retail area that attract shoppers each
weekend. Its close proximity to the schools also
attracts young families where one or both parents
are students or employees of the schools. These
families are a strong customer base for the Eco
Market.
 Target Market
2. Students: A significant number of
students prefer to shop at a natural
food store. The Eco Market will be
within walking distance for most
area residents. Our location will
make our store a convenient place
to shop on the way home from
classes.
 Marketing Mix
The Eco Market will promote the store opening. We will
have live music and food in the store’s parking lot for the
opening weekend. Fast food chains are adjacent to our
store and we should have excellent foot traffic for our
opening. We will advertise in the university daily student
newspaper as well as the local area advertising flyer. In
the advertisements for the market opening, we will have a
20% off coupon for purchases over Php 100. We will
continue this discount for the first month of operation.
The sales strategy of the Eco Market is simple. The key to
customer satisfaction is a community-friendly store that is
easy to navigate and has knowledgeable people to help
customers find what they want quickly. Customers will
linger in the store, reading notices on the community
bulletin board or speaking with friends.
Competition
A step to natural living
The Eco Market will also be
the most convenient in the
area. The closest competing
natural food store to the Bay
Area is a ten-minute drive.
 Financial Plan
For a starting business, the Eco Market
would be small and simple but can
provide the needs and satisfy the
customers. The start-up cost of the Eco
Market will consist primarily of inventory
and display equipment. Ms. Christielyn
Gozo will invest Php. 50, 000 including
the necessary permits and licenses.
IMPLEMENTATION

IMPLEMENTATION
Since it would take time to be fully
prepared, the enterprise will
commence its operations in the
month of October, in time of the
summer vacation so by the time of
Ber months, the Eco Market could
serve the people within the Area of
Bay.
THE END
Thank you!