CT109-3-1 Digital Innovation Digital Generation

CT109-3-1 Digital Innovation

Tutorial 2 – Digital Generation

SECTION A

Definition Questions
1. Explain the following term
a) Throwback Generation
SECTION B

Review Questions
2. Explain the similarities between the Millennials and Gen Z
3. Describe the characteristics of Gen Z

SECTION C

Multiple Choice Questions

4. Which generation is this: those who grow up by being constantly connected to the world around them
through smartphones, tablets, and computers.

a) Gen Z
b) Gen Y
c) Gen X
d) Boomers

5. Insightful and savvy refers to

(a)
a) They know what they know, and they know what they don’t know
b) They cannot see through disingenuous motives of traditional marketing
c) They do not want to be served in a transparent and socially responsible way
d) Information and “world knowledge” are not available

SECTION D

Research

6. Research for more details about the Throwback generation – what other traits and characteristics can
you discover?

Answer Sheet: Please write your answers here

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CT109-3-1 Digital Innovation Digital Generation

1. This is a generation born between 1996 and 2015 that is more forward thinking and acting than the
Millennials, especially when it comes to money. This generation is ready to become more influential than the
Millennials, they see the Millennials' shortcomings and take a more conservative approach to their finances

2. Both generations were born in the digital age and both generations have been in touch with a lot of new
technologies. At the same time GenZ has a similar income to the millennials

3. They care about privacy, prefer personalized services, and are more willing to pay for their own preferences.
This is the youngest generation to have grown up with a wide range of mobile devices and to have had access to
mobile phones earlier than any other generation This generation has grown up in an era of widespread internet
access, so they are more likely to rely on smartphones and various social media platforms as their primary
means of communication

4.(a)

5.(a)

6. Similar to millennials, but the Throwback generation handles it better .smarter than Millennials when it
comes to money. 12% are already saving for retirement, while 21% of 14-21 year olds had a savings account
before the age of 10. already working, saving money and determined not to end up like millennials. 77% of
Generation Z currently earn their pocket money through freelancing, part-time work or earned allowances. And
spends a lot of time on mobile devices, likes to use multiple social platforms has a greater awareness of cyber
security and has a strong interest in new products

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