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i.

deMOGRAPHIC PROFILE
1. SEX 2. AGE 3. OCCUPATION
17 years old -5%
FEMALE - 62% 18 years old -17% Boutique Staff- 1%
19 years old -28%
MALE- 38% 20 years old -12% Driver -1%
21 years old -4%
22 years old -3% Farmer-2%
23 years old -2%
24 years old -1% Government Employee-
26 years old -1%
27 years old -2% House Keeper-1%
28 years old -1%
30 years old -1% Housewife-5%
34 years old -1%
35 years old - 1% Laborer-6%
36 years old- 1%
39 years old-2% Private Employee-5%
41 years old-1%
42 years old-1% Self-Employed- 7%
43 years old-2%
45 years old-1% Student-65%
46 years old- 2%
49 years old- 1% Unemployed-3%
50 years old-2%
52 years old-2%
53 years old-1%
57 years old-2%
58 years old-1%
64 years old- 1%
69 years old- 1%

II.

1. What type of medicine do you prefer to use? 2. Why do you prefer that type of medicine?
Eighty-four percent (84%) of the respondents who Respondents who uses Pharmaceutical Drugs alone
use medicine prefer to use Pharmaceutical Drugs said that it is safer to use and there is an assurance
alone, 0% uses Herbal Medicine alone, and 16% because it is prescribed by medical professionals or
uses both or uses Pharmaceutical Drugs along with doctors. Moreover, you will be cured and heal faster
Herbal Medicine or vise versa. even if it's a little more expensive and your body will
recover faster. On the other hand, People who uses
Herbal Medicine alone is rare so it's sometimes being
administered along Pharmaceutical Drugs. As for the
respondents who use Herbal Medicine along with
Pharmaceutical Drugs, they said that they use it as it
could be easily seen on their surroundings.
alone, 0% uses Herbal Medicine alone, and 16%
uses both or uses Pharmaceutical Drugs along with doctors. Moreover, you will be cured and heal faster
Herbal Medicine or vise versa. even if it's a little more expensive and your body will
recover faster. On the other hand, People who uses
Herbal Medicine alone is rare so it's sometimes being
administered along Pharmaceutical Drugs. As for the
respondents who use Herbal Medicine along with
Pharmaceutical Drugs, they said that they use it as it
could be easily seen on their surroundings.

III.

1. What do you do when there is a shortage or 2. What do you see or observe when other people
no stock of medicine that you need nearby? are conventionally seeking medicine and are
What and how do you feel about it? forced to check various stores one-by-one?
It's also the same to what they observed on other
When there is a shortage or no stock of medicine people based from their experiences. It's really a
that they need, they usually search on other places hassle to a lot of people especially when they are
especially when it's really needed. If none, they forced to check various stores in order to obtain the
look for alternatives such as opting or resorting to
the use of herbal medicine and make use of herbal medicine they need. They can observe from other
plants. But, respondents admitted that it's not people that some our getting anxious and stressed,
really safe nor the best thing to do. When the tired, frustrated, irritated, and at the same time
medicine that they need is not currently available, worried.
they do feel various emotions such as being
exhausted, stressed, frustrated, worried, and the
likes.
3. OCCUPATION 4. ETHNICITY 5. RELIGION
Boutique Staff- 1% Boholano-9% Aglipay-1%

Driver -1% Bukidnon-7% Assembly of God-1%

Farmer-2% Cebuano-57% Baptist-7%

rnment Employee-3% Higaunon-9% Born Again - 1%

House Keeper-1% Ilocanno-1% Iglesia ni Cristo - 1%

Housewife-5% Ilonggo-4% Islam - 4%

Laborer-6% Maranao-5% Jehovah's Witnesses - 2%

ivate Employee-5% Muslim-1% Roman Catholic - 78%

elf-Employed- 7% Tagalog-1% Seventh Day Adventist - 5%

Student-65% Talaandig-5%

Unemployed-3%

Eighty-nine (89%) o
YES:

3. How often do you get sick? 4. Can you access that medicine easily?
Respondents answers vary because as we know,
we have different bodies, we have different level Seventy-nine percent (79%) of the respondents
of immunity and state of the body. Some who uses medicine said that they can access
respondents said that they get sick seldom, medicine easily, 11% said that they don't, and
sometimes, rarely, or periodically depending on 10% said that it depends on the situation.
the weather condition. But, mostly said a more
specific times on how often they do get sick.
Some said that they get sick once to twice a
month, once every two months, or thrice a
month. There are some who even get sick once
to four time a week. There are also respondents
who get sick once to five times a month.
of immunity and state of the body. Some who uses medicine said that they can access
respondents said that they get sick seldom, medicine easily, 11% said that they don't, and
sometimes, rarely, or periodically depending on 10% said that it depends on the situation.
the weather condition. But, mostly said a more
specific times on how often they do get sick.
Some said that they get sick once to twice a
month, once every two months, or thrice a
month. There are some who even get sick once
to four time a week. There are also respondents
who get sick once to five times a month.

3. If seeking medicine would be transitioned


from a conventional way to a where
technology plays a part, what do you think
about it?
4. How about if medicine could be delivered
to ones address, what is your opinion in this?
If various stores could be checked online for As for the delivery of medicine, opinions are
possible and available medicine, respondents actually 50-50. Some said that it's less expensive
said that it's really more convenient, efficient, and won't cost much time, it's helpful, more
and easier for their part as a consumer. Options convenient, and an excellent aid for the
would be more diversified with the help of consumers because they don't need to go to the
technology. With it, things would be hassle-free physical stores. But, some mentioned that it's
and is indeed helpful and advantageous. But, really a nice idea but can be very difficult to
some made mention that it's limited to the implement because there is a possibility that a
people who knows how to use gadgets and wrong medicine may be delivered and delays
some prefer the traditional way. can't always be avoided. Others also said that it
would be good but it won't be economically
viable especially if such medicines are not
boughtin bulk. Other also think that it would be
pricey.
6. FAMILY AVERAGE MONTHLY INCOME
1-10000 PESOS - 39%

10001-20000 PESOS - 27%

20001 and Above PESOS - 14%

Depends-2%

None - 16%

Unsure - 2%

A. DO YOU USE MEDICINE?


Eighty-nine (89%) of the respondents use medicine and 11% don't use medicine.

5. How much time do you consume in seeking for the availability of


that certain medicine? 6. For you, how important medicine is?
Answers vary on how much time they consume in seeking for the Respondents said that medicine is essential, it'
availability of a certain medicine. Most of the respondents said that very important. It is one of the basic needs tha
it's 5-30 minutes or less than an hour. Some of them said that that we should consider. It does not only alleviate th
it's more than an hour as stores are far from their homes. Also, pain that we feel but it also keep our body
some respondents said that they could quickly and immediately healthy, they said. To some respondents who
seek medicines as they have stocks in their homes. are suffering from a certain illness, medicine is
really important to them due to the fact that
medicine helped them feel better and ease the
pain. They could recover faster with the help o
medicine. Moreover, medicine is really
important to the respondents as they can't
predict when they will get sick which is also tru
it's 5-30 minutes or less than an hour. Some of them said that that we should consider. It does not only alleviate th
it's more than an hour as stores are far from their homes. Also, pain that we feel but it also keep our body
some respondents said that they could quickly and immediately healthy, they said. To some respondents who
seek medicines as they have stocks in their homes. are suffering from a certain illness, medicine is
really important to them due to the fact that
medicine helped them feel better and ease the
pain. They could recover faster with the help o
medicine. Moreover, medicine is really
important to the respondents as they can't
predict when they will get sick which is also tru
to all of us. Thus, it's importantfor survivaland i
can save lives.

5. What do you think of an appointment between a 6. Will you invest, support, and use the
doctor and a patient being done online? product/service if ever it would be available
in the market?

For the telemedicine or virtual If the product/service will be available in the


appointment/consultation between a doctor and a market, most of the respondents said that they
patient, respondents mentioned its advantages as well will invest on it, support, and use it. Eighty
as its disadvantages. They said that it's easier to people percent (80%) of the respondents said yes they
as it would save money and time as well as it is will, 9% said no they wont, while 11% said
convenient to both sides– doctors and patients. But, maybe they will.
disadvantageous as information you can convey online
is far more limited than the traditional check-ups. It
could cause misunderstanding to both parties as doctors
couldn't assess the patients thoroughly as subjective
data is the only thing being documented which is prone
to misdiagnosis. Nevertheless, follow up check-ups or
appointments could be applied. The idea is okay if the
condition of the patient is not that severe, they said.
NO:

w important medicine is? 1. Why you don't use medicine? 2. Do you believe medicine is important?
that medicine is essential, it's Respondents who don't use medicine said that Eighty-three percent (83%) of the responden
is one of the basic needs that they don't use it due to the reason that they who don't use medicine still believe that
r. It does not only alleviate the don't feel anything. Some of them said that their medicine is important while 17% don't believ
el but it also keep our body body is in a state of being healthy. Medicine is with such as they believe that we can heal on
d. To some respondents who only for the sick, they added. Furthermore, some our own.
m a certain illness, medicine is of them said that they'd prefer to take some
to them due to the fact that rest, drink a lot of water, and avoid getting
hem feel better and ease the stressed.
ecover faster with the help of
reover, medicine is really
e respondents as they can't
will get sick which is also true
r. It does not only alleviate the don't feel anything. Some of them said that their medicine is important while 17% don't believ
el but it also keep our body body is in a state of being healthy. Medicine is with such as they believe that we can heal on
d. To some respondents who only for the sick, they added. Furthermore, some our own.
m a certain illness, medicine is of them said that they'd prefer to take some
to them due to the fact that rest, drink a lot of water, and avoid getting
hem feel better and ease the stressed.
ecover faster with the help of
reover, medicine is really
e respondents as they can't
will get sick which is also true
t's importantfor survivaland it
an save lives.

ort, and use the


would be available
et?

be available in the
dents said that they
and use it. Eighty
dents said yes they
t, while 11% said
will.
NO:
3. Why or why not? (Based on your answer in the previous
ve medicine is important? question)
ent (83%) of the respondents The respondents who don't use medicine said that it's
medicine still believe that important because medicine can help us as it could cure
rtant while 17% don't believe and prevent various illness. On the other hand, the ones
believe that we can heal on who do not believe that it's important thinks that we just
our own. only get our illnesses to become worse by the chemicals
used.
TIMETABLE
ACTIVITY
1 2
Identifying of Problem
Formulation of Venture Proposal
Presentation of Venture Proposal
Formulation of Interview Questions
Customer Validation
Customer Empathy Map
Formulation of Business Model Canvas
Business Model Canva Presentation
Revised Business Model Canvas
Presentation of Validation Updates, Timetable, Product Design, and Lesson Learned
WEEK
3 4 5 6 7 8 9 10 11 12
13 14 15
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LESSON LEARNED
Knowing the insights of the populace was quite challenging. Sometimes it would take time as the tea
the questions easier and the team must explain the questions as much as possible to our respondents
understand the interview's point. There are also times that most of them are busy so the team needed
people who might give the team their time and answer the questions. Nevertheless, the team have lea
their viewpoints and opinions along with their story and experiences.

The team mainly learned that there is a lot to consider and to improve in starting the venture specific
features such as the delivery service and the telemedicine. Although the delivery of medicine is a nic
be helpful to people, respondents said that: (a) it can be very difficult to implement as various unexp
may occur and if delays are going to happen and/or medicines being delivered are wrong, we might h
needed such medicines; and (b) it won't be economically viable especially if such medicines are not
Furthermore, as for the telemedicine, respondents said that: (a) it would be difficult and challenging
can convey online is far more limited than the traditional check-ups; (b) it could cause misunderstan
as doctors couldn't assess the patients thoroughly as subjective data is the only thing being document
to misdiagnosis.

As for the main feature, which is the inquiring and checking of various stores online for the possibili
of the medicine, the team have learned that it's really helpful to a lot of people. Although, they have
limited to the people who knows technology, but, it is still alright as those people who knows how to
and navigate gadgets is the product/service's target market. In conclusion, the team needed to think m
other features and if considered they should think more in improving the policies, rules, and regulati
such features.
ould take time as the team needed to make
ible to our respondents for them to
busy so the team needed to look for other
heless, the team have learned a lot from

ting the venture specifically on the other


very of medicine is a nice idea and would
ement as various unexpected situations
ed are wrong, we might harm the ones who
such medicines are not bought in bulk.
ifficult and challenging as information you
uld cause misunderstanding to both parties
ly thing being documented which is prone

s online for the possibility and availability


le. Although, they have mentioned that it's
eople who knows how to use technology
e team needed to think more about the
icies, rules, and regulations which governs

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