DONNA P DUERK

ISSUE BASED ARCHITECTURAL PROGRAMMING

CONCEPTS
TURNING IDEAS INTO REALITY
 DONNA P DUERK
ISSUE BASED ARCHITECTURAL PROGRAMMING

FACT PERFORMANCE
(about the existing)
ISSUE GOALS REQUIREMENTS CONCEPT

CONCEPT
 1. WHAT IS A
CONCEPT

2. CONCEPT FOR
PERFORMANCE
REQUIREMENT

3. LEVELS OF
CONCEPT CONCEPT
DEVELOPMENT

4. WHAT MAKES A
GOOD CONCEPT
DIAGRAM
WHAT IS A
CONCEPT
 CONCEPT
A statement of an ideal set of relationships among several of the
elements under an architects control such as form (dimension,
direction), material, texture, color (hue, value, intensity).

DIAGRAMATIC SOLUTIONS
or proposals that implement the requirements of the program.

A concept suggests a specific way that programmatic requirements,

context, and beliefs can be brought together (McGinty 1979)
ANALOGIES
Personal Analogy Dancing House
Frank O Gehry

Symbolic Analogy L’Hemispheric

Santiago Calatrava
 3. LEVELS OF
CONCEPT
DEVELOPMENT
 3. LEVELS OF
CONCEPT
DEVELOPMENT

VARIETY

Make informed
choices from a wide
variety of
conceptually different
alternatives
 3. LEVELS OF
CONCEPT
DEVELOPMENT

EXPRESSION

Search for the best

expression of that
concept.
 3. LEVELS OF
CONCEPT
DEVELOPMENT

REINFORCEMENT

Uncover all the

possible ways to
reinforce and
communicate that
concept. example
VISIBILITY PR. Visitors should have a sense of being in a school of
architecture by what they see going on aroung them.

Outdoor Activity Patio Along Activities Viewed from Orient Space Toward Views from Paths
Classrooms Busy Path Above Each Other
4. WHAT MAKES A
GOOD CONCEPT
DIAGRAM
 4. WHAT MAKES A
GOOD CONCEPT
DIAGRAM

SIMPLICITY
The diagram is simple
Representation of the
idea.
4. WHAT MAKES A
GOOD CONCEPT
DIAGRAM

STRONG
VISUAL
IMPACT
Minimal detail, high
contrast, strong line,
arrows showing
direction.
 4. WHAT MAKES A
GOOD CONCEPT
DIAGRAM

VERBAL
REINFORCEMENT
Use a few words to
make the meaning
unmistakably clear.
 SUMMARY

CONCEPTS
developing clear concept

A concept answers the question, what

relationship between physical things will most
likely insure the level of function required by
the PERFORMANCE REQUIREMENT?

A concept can always be diagrammed simply.

A sketch is NOT a concept diagram.

Each concept diagram should have a brief

caption that, together with the simple diagram,
is a whole idea