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Assignment Pizzeria
Assignment Pizzeria
Assignment Pizzeria
The Pizzeria
The pizzeria Mama Mia was established in 1970 by the owner at that time,
Mia, and her son Mario. In the first phase of its existence there was only a
take away service. Customers could just walk in and make their whishes
known at the counter or could order by telephone. In both cases they had to
take away the pizzas themselves. In 1980, an important new service was
introduced: one could have the pizzas delivered home. To realize this serv-
ice, Mia hired students on an hourly basis, who delivered the pizzas on
mopeds. That appeared to be a good decision: within a year, less than 20%
of the orders were taken away by the customers themselves. Let us call the
situation from 1980 on the second phase of Mama Mia. The year 1990
marks the start of the third phase, a time Mia still does not know whether
to be glad or sad about. The pizzeria was bought by a global chain of piz-
zerias, called Domina. Mia and Mario have returned home to Italy, with
the proceeds from the sale. Rumor goes that they still do not really enjoy
the dolce far niente. For each of the three phases, the operational activities
are described in detail below.
to do about it, and modifies the order. If the customer is not present, which
is mostly the case for telephone orders, she modifies the order at her own
discretion. This leads sometimes to vigorous debates in the pizzeria when
the customer comes for taking away the order. Thanks to Mia’s tempera-
ment, she always comes to an agreement that is not disadvantageous for
her.
The operations in this phase are basically similar to the operations in the
first phase; only the deliveries have been added. However, the big success
of the new service has made it necessary that a second baker be employed.
His name is Giovanni. An extra duplicate is added to the order forms; next
to the white and the pink copies is a blue one. If an order has to be deliv-
ered, Mia writes down the delivery address on the order form and slides
both the white and the blue copy through a hatch to the room where the
students are waiting. The one whose turn it is fills in his or her name on the
blue copy and puts it in a tray. He or she then waits for Mario or Giovanni
to slide the pizzas of the order, together with the pink copy, through a
hatch to the transporters’ room. Next, the student leaves with the pizzas
and the pink and white copies of the order form. At the customer's address,
the student hands over the pizzas and the white copy, and waits for pay-
ment. After the customer has paid and has signed the pink copy, the stu-
dent goes back to the pizzeria and hands the money and the pink copy over
to Mia. The students use their own mopeds; Mia did not want the trouble
of having the pizzeria own the mopeds.
The takeover of Mama Mia by the Domina chain has brought a lot of
changes to the pizzeria. Mia and Mario have left, and Giovanni has be-
come branch manager. Both the inside and the outside of the building are
modified so drastically that one cannot find anything that reminds to the
old days of the pizzeria; it has just become one of the many Domina pizze-
rias. The selection as well as the prices are determined by the central of-
fice. One can choose out of 12 kinds of pizza in three sizes: 25 cm Classic
Medium, 25 cm Pan Pizza Medium, and 35 cm Classic Large. The selec-
tion is printed on colorful flyers, which are given to customers and
dropped at locations where one may expect gatherings of young people.
Giovanni manages about ten youngsters on a part-time basis. Their func-
tion is either baker or deliverer. Baking is not much of a job anymore; the
Appendix 223