SWOT Analysis

Company Name: Netflix

Strengths: Weaknesses:
• Original Content • Prioritizing Original Content Over Proven Favorites
• Netflix was First and is Arguably Synonymous with Online
Video Streaming • Content Can Disappear at Any Time at the Company’s
• Algorithms for Suggested Shows Discretion
• Deals with Media Companies for Exclusive Streaming
• Vast Library of Programming • Prices Have Hiked in the Past, Angering Consumers

Opportunities: Threats:
• DVDs Purchases and Rentals are Declining • Number of Streaming Competitors is Growing

• Younger Generations Are Ditching Cable in Favor of Streaming • Media Companies are Gaining Leverage and Demanding
Higher Payments for Content
• The Availability of the Internet
• Some Online Videos Are Viewed for Free or Even Illegally
• People Consume More Content Today Than Ever Before in
History