UNIVERSITY OF ECONOMICS AND LAW

FACULTY OF INFORMATION SYSTEMS

REPORT
MAJOR IN ELECTRONIC COMMERCE (for 411)

TOPIC NAME

Supervisor: Lam Hong Thanh

Student:
Student ID: K214110832
Full name:
TRAN TRUONG NGOC HAN
Class: K21411C

Ho Chi Minh City, 12 /2021

1
 Contents
CHAPTER I: ABSTRACT..........................................................................................................5
CHAPTER II: PERSONAL SWOT ANALYSIS.......................................................................5
2.1. Strengths.............................................................................................................................6
2.2. Weaknesses.........................................................................................................................8
2.3. Opportunities.....................................................................................................................8
2.4. Threats:..............................................................................................................................9
CHAPTER III: BUILDING A STUDY PLAN.........................................................................10
3.1. Goal–setting:....................................................................................................................10
3.1.1. Long term goals:.......................................................................................................10
3.1.2. Short term goals:.......................................................................................................11
3.2. Building a study plan.......................................................................................................11
3.2.1. The first year:............................................................................................................11
3.2.2. The second-year:.......................................................................................................13
3.2.3. The third year:..........................................................................................................14
3.2.4. The fourth year:........................................................................................................16
CHAPTER IV. Building a career path.....................................................................................16
4.1. Orientation:.................................................................................................................16
4.2. Business analyst:.........................................................................................................17
4.2.1. Introduction.........................................................................................................17
4.2.2. Job description:...................................................................................................17
4.2.3. Hiring company...................................................................................................18
4.2.4. Requirements:...........................................................................................................18
4.2.5. Salary.........................................................................................................................19
4.2.4. Promotion opportunities:...................................................................................19
4.3. Implementation plan...................................................................................................20
CHAPTER V: CONCLUSION..................................................................................................21
References....................................................................................................................................21

2
LIST OF FIGURE
Figure 2.1: SWOT analysis………..................................................................................7
Figure 4.1: The skills needed for a Business Analyst………........................................10

3
LIST OF TABLE
Table 3.1: My first-year
plan……….................................................................................10
Table 3.2: My second-year
plan……….............................................................................11
Table 3.3: My third-year
plan………................................................................................12
Table 3.4: My fourth-year plan
……….............................................................................13

4
CHAPTER I: ABSTRACT
When starting college, it is critical to have a study plan. A study plan not only
helps us improve the quality of our studies, but it also helps us foster and form
positive habits like always working with a plan, always being conscious, and
always willing to perform. Planning, self-management, and effective time
management are all essential.
This report aims to build a study plan for myself in four years of university,
including analyzing my strengths, weaknesses, threats, and opportunities, thereby I
can set goals and a study plan to achieve those goals. Having a study plan will
create the basis for me to plan a suitable career path, meeting my needs and
abilities.

CHAPTER II: PERSONAL SWOT ANALYSIS

A SWOT analysis is a standard professional tool for evaluating a company's past,
present, and future position. It gives organizational leaders a fresh perspective on
what the organization does well, its challenges, and which paths to take.
It can also do the same for someone pursuing their career goals. It gives you
insights based on your personality strengths and weaknesses, the challenges you
see ahead of you, and the opportunities available to you now and in the future. I
applied the SWOT matrix as following:

5
 Figure 2.1. SWOT analysis
2.1. Strengths
- An open-minded, curious, and creative learner: To identify all the factors that
contribute to problems and devise practical solutions, I am open to a wide range of
ideas, including those that are considered strange or different from my own, so that
I frequently astound my friends with a fresh perspective. I am also open to new
experiences, enjoy experimenting with other methods of performing tasks.
Overall, these characteristics aid me in quickly absorbing knowledge and
significantly improving my problem-solving abilities.
- Willingness to learn: I always desire to learn new knowledge and develop
myself continuously. To be specific, I am highly passionate about the E-commerce
major, which has been my first choice of major since I was in high school.
Realizing that the knowledge provided by the lecturer is just background
knowledge, besides taking note of what was taught, I regularly seek out documents
that are related to my major and constantly update knowledge from many angles
through reading magazines, information on the economy, society, politics,
technology, …; reading information about businesses, entrepreneurs and

6
especially the case-study shared by companies and analyze the reasons why they
do to reinforce what has been taught.
- English skill: I took the Cambridge English Language Assessment) the previous
year is a multi-level English skills testing system that assesses test takers' level and
ability to use foreign languages. My English level on the CEFR scale is B2, which
means I have the ability to comprehend the main points of complex texts on both
concrete and abstract topics, interact with native speakers with a level of fluency
and spontaneity that allows for frequent exchanges without stressing either party,
write explicit, detailed texts on a wide range of topics and explain a point of view
on a current issue, weighing the benefits and drawbacks of various options. I think
this skill is beneficial in the era of integration, which helps me a lot in my study,
like quickly understanding the resources written in English, and assists me in
creating my job opportunities
- Presentation and communication skills: In my high school years, I often took
on giving interactive presentations, which used to be my nightmare but soon
became something I am thankful for. By doing this, I have the chance to practice
all languages areas as well as essential skills. Moreover, this also enables me to
communicate better in almost every area of life; specifically, giving presentations
help me create novel ideas and develop critical thinking. My confidence will also
be improved as a result of preparing for this valuable skill.
- Time management skill: I pride myself on time management skill, which is
essential during my university years, especially when it comes to handling so
many assignments that are due around the same day. Thanks to prioritizing,
breaking down the tasks, and having a master schedule, I never failed to meet any
deadline, even completing it as planned earlier. This skill will not only help me
inside the university but also improve my career opportunities.
- Teamwork skill: Another skill I possess is working well with others. During my
first year of university, I have collaborated with a team of four members. I always

7
contribute ideas to the team's activities, meet deadlines on time, and respect the
opinions of the other team members, even if they differ from mine. And as proof
of effective group work, my group has never missed a deadline for any subject,
and the results have been very positive.
2.2. Weaknesses
- Impatience: I get easily annoyed when my friends and teammates perform at a
slower pace than I do because I set high work standards for myself, and I expect
everyone to do the same.
- Being easily distracted and hard to get back on track: I get distracted and lost
focus easily due to environmental factors such as physical noise, light or social
media use, as well as internal factors deriving from my emotion such as worries,
stress, or the bad quality of sleep. This has a significant impact on the quality of
my studies and work performance, so I am trying to limit social media use as
much as possible, prioritize goals and give myself a shorter time frame to get
things accomplished.
- Need more based-skill in coding: Coding skill is my other weaknesses. It took
me a long time to analyze the problems the lecturer gave and come up with a
solution. Another problem was that my approach was not optimal, and I had to
spend a lot of time correcting the errors. I am trying to develop this skill gradually
by directly asking the lecturer what I didn't understand during class time and my
friends who are good at programming if it was outside of school hours and took an
online coding course to broaden my knowledge about programming.
- Leadership skill: I am weak at conflict resolution skills. For fear of
disappointing others, I try to avoid conflict as much as possible. As a result, the
situation seems to get worse. Perhaps this weakness stems from my lack of
confidence or from being overly sensitive: I am always afraid of other people
thinking negatively about me, afraid of making them uncomfortable.
Consequently, I am unable to make consistent and certain decisions.

8
2.3. Opportunities
- The knowledge and skills I gained at UEL have assisted me in meeting
future market demands: At the University of Economics and Laws (UEL), I was
not only trained in specialized knowledge but also soft skills, social relationships,
and the discovery of my abilities and passions. Those are precious items that can
never be purchased with money.
- The development of technology: Nowadays, information technology is
advancing at a breakneck pace. It enables us to be active in learning and mastering
knowledge, assist people in finding work, and work more efficiently.
- A large market with many opportunities: Vietnam's e-commerce market is
proliferating and will continue to do so in the coming years. This has been proven
in other markets worldwide, including China, which is very similar to Vietnam in
many ways. This is why we are now seeing a large number of investment funds
and large corporations decide to enter and invest in the Vietnamese e-commerce
market because the majority of them are aware that this will be a "profitable"
market shortly. Now is the best time for anyone interested in getting into the field
of e-commerce. The understanding of human resources and the willingness of
Vietnamese consumers to buy and sell online has grown significantly over the
years. I believe that being an E-commerce student is my great strength.
- Working in multinational companies: Having a good command of English is
my advantage when applying to international companies. In addition to
qualifications and experience, English has become a recruitment criterion for some
businesses for candidates. It is not only a language, but it is also a key for new
recruits to quickly learn further information in an international foreign language
environment.
2.4. Threats:
- The complicated development of the COVID 19 pandemic situation: This has
a significant impact on my learning, especially to one who is easily distracted like

9
me. Besides, it prevents me from participating in clubs and outdoor activities,
resulting in a lack of practical knowledge.
- The quick development of technology: Although technological advancement
has provided many benefits to people, it also necessitates that each individual
constantly updates my knowledge and skills in order to avoid falling behind.
- Competition from students in the same and opposite majors: There are
numerous reasons to work in E-commerce, including its rapid advancement and
high salary. These are the factors that have resulted in many students, including
students who do not study e-commerce but are interested in fields related to e-
commerce. That necessitates an urgent need for me to constantly improve my
skills and professional knowledge in order to avoid being pushed out of the labor
market.

CHAPTER III: BUILDING A STUDY PLAN

3.1. Goal–setting:
3.1.1. Long term goals:
Knowledge:
- Have an 8.5 GPA upon graduation.
- Achieve a scholarship for four years of study.
- Ability to apply basic, fundamental, and complementary knowledge about
business and management;
- Apply in-depth knowledge of information technology in e-commerce
projects;
- Classification and application of legal processes, processes, and procedures
related to management and business in e-commerce;
- Appraisal and evaluation of e-commerce implementation projects in
enterprises;
English skill:
- Improve my English in two years and get an IELTS score of 8.0.

10
 - Expertise in specialized English.
Soft skill:
- Good communication skill
- Ability to conduct independent research, analyze, critique, and solve
problems;
- Ability to work both independently and as part of a team;
- Presentation, report writing skills, and project development.
3.1.2. Short term goals:
- The first year:
+ GPA: 8.2
+ IELTS: 6.0 – 7.0
+ Point training: 80 - 90
+ Confident in presentation skill.
+ Proficient in basic programming knowledge
- The second-year:
+ GPA: 8.4
+ IELTS: 7.5
+ Proficient in databases
+ Proficient in graphic design and multimedia
- The third-year:
+ GPA: 8.6
+ Proficient in web design
+ Proficient in analysis and design of management information systems and
supply chain management in e-commerce.
- The fourth-year:
+ GPA: 8.8
+ Have a good project management skill

11
3.2. Building a study plan
3.2.1. The first year:
Because specialized knowledge has not been popularized or taught extensively in
the first year, students are often limited to general-interest courses in favor of the
academic theory. The first year of university is an excellent time to hone my
foreign languages, develop soft skills, and broaden and deepen my social
networks.

Manner of execution
Language Places: The IELTS Workshop English center.
- Devote a reasonable and balanced amount of time to
learning four skills
- Maintain the habit of learning vocabulary on a daily basis
(minimum 15 words)
- Improving my listening and reading skills:
+ Listen to podcasts and watch videos on your favorite
topics on TED and YouTube.
+ Reading: reading English newspapers and magazines on
topics of interest.
Soft skill - Select the best club for me. I have chosen to participate in
Skill Club and Marketing UEL Club in the University of
Economics and Laws, AIESEC, iVolunteer, etc. Joining
clubs or groups is the best way to practice soft skills for
free, such as communication skills, presentation skills,
leadership skills, handling situations, and event planning.
More importantly, it is the great way to beautify my resume.
- Take part in training and professional activities.
- Taking design courses:
Photoshop, AI, Premiere

12
 - Get design jobs on websites for freelancers:
ybox, vlance.vn, and Facebook groups
Broaden my - Participate actively in class. This will not only help you
networking improve your grades, but it will also help you establish a
positive relationship with my lecturers.
- Connect with recent graduates.
- Apply for the clubs and organizations to make friends
from different classes and faculty.
- Attend networking events such as workshops, webinars,
etc.
- Access the university's career center
- Maintain the current relationships
Table 3.1. My first-year plan

3.2.2. The second-year:

By my second year, I appeared to have envisioned and adapted to the university
environment. This school year, I continue working hard to improve my soft skills
and English proficiency. Furthermore, this is an excellent time for me to gain real-
world experience and increase my income.
Manner of execution
Language Continue to improve my IELTS score (Aim: 7.5)
- Language abilities: In-depth practice with word usage,
sentence writing, paragraph development, and developing
thinking about common writing test problems.
- Intensive practice with natural-sounding words in spoken
language.
- Techniques for dealing with difficult situations and
questions in the exam room.
- Review critical reading and listening skills, and take

13
 practice exams that are more difficult than the actual test.
- Thinking ability:
In-depth application of critical thinking, logical thinking,
and multidimensional thinking in problem-solving, idea
generation, outline construction, and argument development
in writing and speaking tests.
Knowledge and - Constantly improve knowledge, follow and register for
skills academic competitions relevant to my major, such as ERP
Simulation Games, Business Intelligence, etc., to research,
enhance my knowledge, develop communication skills,
broaden my social network.
Continue to participate in club activities actively and
participate in other volunteer campaigns: Summer's green,
Springs in love.
A part-time job Besides taking part in extracurricular activities at the
university, I will spend time applying for a part-time job,
especially tutoring. With a sufficient amount of knowledge
gained in my high school years, I can help a pupil improve
academic performance. It does not help me make money,
but it also helps me learn how to convey knowledge to
others effectively. If possible, I will choose an English
subject so that my English skills can be improved day by
day
Table 3.2. My second-year plan
3.2.3. The third year:
In contrast to the first and second years, the third year has been a period in which I
have been exposed to specialized knowledge on a regular basis, with a particular
emphasis on practice. Besides, I will take an IELTS test to submit to my university
and get a part-time job that is related to my major.
14
 Manner of execution
Language skill - Take an IELTS test
- Improve specialized English because this is the time to
approach a variety of specialized subjects
Skill and - Choose courses that receive good reviews, go into detail,
specialized and practice, so that I can finish studying and apply
knowledge immediately: Developing a Business model for the digital
media company, etc.
- Frequently watch each advertisement as well as the ads
that are interrupted on YouTube or TV to see what they are
doing with each idea and to train their marketing thinking
effectively.
- Update the actual case study using reputable information
sites such as Tomorrow Marketers, Brandsvietnam, and so
on…
- Do more research about the analysis and design of
management information systems and supply chain
management in e-commerce.
- Participate in scientific research to firmly grasp
knowledge and access more new knowledge, develop and
practice skills of creative thinking, working independently
and working in a team, develop and practice soft skills,
including presentation skills to defend my research topic,
improve my specialized English, establish more new
relationships, and build my luggage with achievements and
job opportunities after graduation.
- Have a MOS certificate

15
 Job orientation - Excellent completion at the training unit
- Apply for the position of customer service officer. This
job can be done in shifts, making it ideal for arranging
school schedules. The work is light but also relatively
stressful, as I will be listening to customer complaints and
resolving customer problems every day. However, I believe
that these pressures help me mature, understand customer
needs and customer psychology.
Table 3.3. My third-year plan
3.2.4. The fourth year:
That will be the turning point year of your life. This year, I will be extremely busy
with my graduation thesis and job search after graduation. My goal for this school
year will be to successfully complete my thesis, successfully complete the
internship and apply for a suitable company.
Manner of execution
Language Continue to improve my communication and professional
English skills, and learn a new foreign language to broaden
career opportunities.
Specialized - Complete my scientific research project and graduation
knowledge and thesis
skill - Prepare, consolidate knowledge and skills to have a
successful internship
Job - Determine the company I will apply for after graduation
Shopee, SUNHOUSE, Haravan…
- Take the time to invest in me a great CV.
Table 3.4. My fourth-year plan

16
CHAPTER IV. Building a career path
4.1. Orientation:
Based on the MBTI personality test, IKIGAI diagram, and SWOT analysis,
I've decided that a career as a Business Analyst is the best fit for me. After
realizing that I had passed the E-commerce major of UEL, I did a lot of
research and had the opportunity to know the seniors who have achieved
success in this field, such as Mia Thu Huong, Kim Chi (owner) Youtube
channel Na's Stories). Since then, I have received great inspiration to become a
BA (Business Analyst).
4.2. Business analyst:
4.2.1. Introduction
Business Analyst is frequently abbreviated as "BA," which stands for "Business
Analyst." BA is the person in the middle, in charge of connecting customers with
the business side and the technical team. A BA's primary responsibility is to work
with customers, hear and understand their needs, and then suggest, create
requirements, analyze and propose suitable solutions, create processes, document
requests, and confirm information with customers. Transferring information to
internal parties; Managing changes to the system as a whole and managing those
changes through each updated version.
4.2.2. Job description:
A Business Analyst (BA) is a person who must be able to perform the following
tasks: Collect information, write documents, manage requirements; hold meetings;
conduct feasibility/suitability studies, and act as a bridge between functional and
technical groups, such as:
- Analyze and clarify customer requirements.
- Analyze and provide models and solutions based on collected requirements.
- Writing software business requirements specification documents, use case
specification documents; prototype interface design

17
- Consulting on a professional perspective based on his analysis and research.
- Communicate content, support project members, project managers to clarify
customer requirements to be met.
- System manual documentation.
- Organize guidance and support for users to use the product and handle problems
when problems occur.
- Perform other duties as requested by superiors.
4.2.3. Hiring company
- Shopee: Shopee Pte Ltd is a Singaporean multinational technology company
that focuses mainly on e-commerce.
- VNG: VNG Corporation is a Vietnamese technology company founded in
2004, specializing in digital content and online entertainment, social
networking, and e-commerce. VNG focuses on four main businesses, including
online games, platforms, digital payments, and cloud services.
- Haravan: Haravan is the first Vietnam commerce solution provider chosen
by Google to join the Google Launchpad Accelerator program at Google
headquarter.
4.2.4. Requirements:
- Good communication skills: acting as a bridge between implementation
partners, solution providers, internal teams, and other departments to collect
and exchange business/functional requirements.
- Read and understand the ideas of stakeholders as well as convey them
correctly to the Dev department - IT skills are required.
- Analytical thinking: Conceptualizing & visualizing thinking; creation &
improvement; problem-solving; decision-making ability; thinking system;
Analyze data, information, situations.

18
 - Knowledge: Industry knowledge (Business, Technology, Management);
always cultivate new understanding; knowledgeable about the solutions.
- Qualities and attitudes: reliable; responsibility; adaptability.
- Interaction skills: simplify, clarify problems; leadership & influence;
working group; negotiate; Pedagogical skills (explain the problem to the team).
- Skills in using tools/software: office tools; Business analysis software.
- Understand business processes.
- I need to know more about project management as well as related
knowledge such as accounting, finance, ...
Fortunately, I find that my strengths are also very consistent with career
orientation: situation analysis and problem solving; the ability to observe, listen
and dig deep into the issue; Although I am new to programming, I can feel my
excitement and love for programming; I also especially enjoy communicating and
consulting with customers.

Figure 4.1. The skills needed for a Business Analyst

4.2.5. Salary
The Salary of BA in Vietnam is also relatively high:

- Beginner salary (0 - 1year experience) from 7 - 12 million VND/month.

19
- Junior salary (1 - 2 years experience): from 12 - 20 million VND/month.

- Senior Salary (3 - 5 experience depending on the company, operating model):

from 20 - 35 million VND/month.

- Principal Salary: average from 50 - 65 million VND/month for large and foreign
companies.

4.2.4. Promotion opportunities:

Entry-level:
– A position for beginners, fresh graduates, BA interns, or 1-2 years of working
experience.
– Requirements: basic knowledge of BA, skills, and qualities of BA.
– Will receive support from senior BA, knowledge support to take on better work.
Junior level:
- Suitable for candidates who have experience in the field of BA from 2 to 3 years.
– Requirements: basic knowledge of BA, basic knowledge of IT field, analytical
and documenting ability, ability to work independently on projects.
– Will receive support from senior BA and more experienced people. There is a
training route to improve the ability to work with large projects.
Senior-level:
– Only suitable for BAs with more than three years of experience and who have
done many projects.
– Requirements: high requirements for the ability to analyze data, handle
problems, propose solutions, connect teams and handle related conflicts…
Proficient in related support tools.
- Business Analyst Masters degree.
4.3. Implementation plan

20
With strengths in IT and software, I have the advantage to approach BA because
of the characteristics of work related to data and systems. Because of that feature,
most IT students have poor communication skills because they have to work with
computers most of the time. But in BA's job, I have to communicate plans,
projects, and requests of customers to the departments, have to communicate
directly with customers to receive requests, handle problems, communicate
information to stakeholders, so if the ability to communicate does not guarantee
the requirements, the work efficiency will not be guaranteed. I will try to
participate in meetings, conferences, or discussions, work in main groups so that I
can improve my communication skills.

In addition, I also need to supplement the basic knowledge of other operations

such as management, accounting, finance, etc., to be flexible in projects in
different economic fields.

CHAPTER V: CONCLUSION
Developing a detailed study plan as well as building a specific career path has
helped me have a better overview of my future, know how to divide my time
appropriately and focus on developing what skills to achieve my goal.

It is unavoidable that mistakes will be made on my assignments, so that I am

delighted to receive your suggestions, lecturer Lam Hong Thanh, who is in charge
of teaching Introduction to E-commerce, for improving my work.

21
References
What Is a SWOT Analysis and How to Do it Right in 2021 (With Examples).
(2021). Retrieved 25 December 2021, from
https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-
right-with-examples/
GiaTriCuocSong. (2020, 7). Kỹ năng là gì? Những kỹ năng ai cũng phải có trong
cuộc sống. Retrieved from Giá Trị Cuộc Sống:
https://giatricuocsong.org/ky-nang-la-gi/
CÁCH TẠO LỘ TRÌNH HỌC TẬP PHÙ HỢP VỚI MỤC TIÊU CỦA CÔNG
TY. (2021). Retrieved 25 December 2021, from
https://acabiz.vn/blog/cach-tao-lo-trinh-hoc-tap-phu-hop-voi-muc-tieu-cua-
cong-ty#:~:text=L%E1%BB%99%20tr%C3%ACnh%20h%E1%BB%8Dc
%20t%E1%BA%ADp%20l%C3%A0,bao%20g%E1%BB%93m
%20%C4%91a%20ph%C6%B0%C6%A1ng%20ti%E1%BB%87n.

22
23