BMW GENIUS DRESS CODE.

DRIVEN BY ENTHUSIASM.

BD-21 | September 2016

BMW GENIUS DRESS CODE.

Genius-specific clothing:
 Polo shirt, white as primary recommended color.
 Front: BMW logo, BMW Genius Logo and wordmark
‘BMW Genius’ (BMW in light, Genius in bold letters)
embroidered
 Back: BMW Genius Logo and wordmark ‘BMW
Genius’ in high quality print*

Associated clothing Male:

 Dark-colored trousers (no jeans)
 Polo-shirt tucked into trousers
 Matching belt and leather shoes
 Optional: White t-shirt underneath

Associated clothing Female:

 Dark-colored trousers (no jeans) or skirt (knee-long)
 Polo-shirt tucked into trousers
 Matching belt and leather shoes
 Optional: White t-shirt underneath

*BMWType V2, light / bold

BMW Genius Dress Code | BD-21 | September 2016 Page 2

BMW GENIUS-SPECIFIC CLOTHING.
POLO, MALE (SHORT-SLEEVED).

Front view: Rear view:

 Left: Embroidered BMW logo
(Diameter 4cm)
 Right: Embroidered Genius logo
(Height: 1,5 cm, width: 6,5 cm)
+ wordmark ‘BMW Genius’ (Height: 1 cm, width: 8,5 cm)
(BMWType V2, Light and Bold).
 Color : White, Pantone 11-4300 TPX (Marsh mallow)
 Printed BMW Genius logo
(Height: 3,5 cm, width: 15 cm)
 wordmark ‘BMW Genius’
(Height: 2,5 cm, width: 22 cm)
(BMWType V2, Light and Bold)

BMW Genius Dress Code | BD-21 | September 2016 Page 3

BMW GENIUS-SPECIFIC CLOTHING.
POLO, FEMALE (SHORT-SLEEVED).

Front view: Rear view:

 Left: Embroidered BMW logo  Printed BMW Genius logo
(Diameter 4cm) + wordmark ‘BMW Genius’
 Right: Embroidered Genius logo (BMWType V2, Light and Bold)
+ wordmark ‘BMW Genius’
(BMWType V2, Light and Bold).
 Color : White, Pantone 11-4300 TPX
(Marsh mallow)

BMW Genius Dress Code | BD-21 | September 2016 Page 4

BMW GENIUS-SPECIFIC CLOTHING.
POLO, MALE AND FEMALE (SHORT-SLEEVED).

BMW Genius Dress Code | BD-21 | September 2016 Page 5

BMW GENIUS-SPECIFIC CLOTHING.
POLO, MALE AND FEMALE (LONG-SLEEVED).
Male Female

BMW Genius Dress Code | BD-21 | September 2016 Page 6

BMW GENIUS DRESS CODE, MALE.

Polo, long-sleeved.

Alternative:

BMW Genius Dress Code | BD-21 | September 2016 Page 7

BMW GENIUS DRESS CODE, FEMALE.

Remark:
Skirt knee-long.

Polo, long-sleeved.

Alternative:

BMW Genius Dress Code | BD-21 | September 2016 Page 8

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, MALE.

Soft-shell vest Soft-shell jacket

BMW Genius Dress Code | BD-21 | September 2016 Page 9

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, MALE.

Rain jacket Jacket ‘High-tech-Storm’

Remark: The Jacket is

equipped with a hood Remark: The hood is
which can be stowed in removable.
the neck.

BMW Genius Dress Code | BD-21 | September 2016 Page 10

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, MALE.

Vest ‘High-tech-Storm’

Remark: The hood is

removable.

BMW Genius Dress Code | BD-21 | September 2016 Page 11

ALTERNATIVE BMW GENIUS-SPECIFIC CLOTHING, MALE.

Men Shirt Men Shirt

Classic Slim-fit

(picture on the left)

Remark: Only if polo shirt not acceptable, i.e. for specific

occasions and / or locations. No wordmark on the rear side.

BMW Genius Dress Code | BD-21 | September 2016 Page 12

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, FEMALE.

Soft-shell vest Soft-shell jacket

BMW Genius Dress Code | BD-21 | September 2016 Page 13

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, FEMALE.

Rain jacket Jacket ‘High-tech-Storm’

Remark: The Jacket is

equipped with a hood Remark: The hood is
which can be stowed in removable.
the neck.

BMW Genius Dress Code | BD-21 | September 2016 Page 14

EXTENDED BMW GENIUS-SPECIFIC CLOTHING, FEMALE.

Vest ‘High-tech-Storm’

Remark: The hood is

removable.

BMW Genius Dress Code | BD-21 | September 2016 Page 15

ALTERNATIVE BMW GENIUS-SPECIFIC CLOTHING, FEMALE.

Women Blouse Women Blouse

Classic Slim-fit

(both pictures)

Remark: Only if polo shirt not acceptable, i.e. for specific

occasions and / or locations. No wordmark on the rear side.

BMW Genius Dress Code | BD-21 | September 2016 Page 16