Which of these 3 brands will become the No.

1 smartphone brand in terms of sales units

this year in India: Samsung, Xiaomi, Realme?

As per Counterpoint Research, the principal position actually had a place with Xiaomi, whose portion
of the overall industry of 20% in October incorporated the portions of autonomous brand Poco.
Samsung remained at 16%, while vivo figured out how to get a 13 percent portion of the overall
industry in the quarter, as per the report. Nonetheless, the cell phone shipments in the second from last
quarter recount an alternate story. As per Counterpoint Research's Q3 information on cell phone
shipments in India, Xiaomi beat out everyone else with 22% portion of the overall industry, trailed by
Samsung with 19% offer.

With the new achievement, Realme was nearer than at any other time in its competition with Xiaomi,
which possesses the Redmi brand, too. The two organizations are many times occupied with trifling
chitchat on Twitter, and are upheld by huge networks of their clients, which are a significant piece of
occasions coordinated by both Xiaomi and Realme. "This quick development is a demonstration of
the brand and proof of our purchasers' adoration for us," said Sheth.

Growth by brand in Q1 2022

Xiaomi ruled the outlines in Q1 2022, with 8 million shipments and a 22 percent portion of the
market. In any case, this was a decline from the 10.5 million shipments and 28 percent portion of the
pie in Q1 2021. It is significant that Xiaomi's bits of knowledge incorporate those of sub-brand Poco.

In Q1 2022, Samsung came in second with 7 million shipments and a 18% portion of the market. In
the main quarter of last year, the brand had 7 million shipments and a 19% portion of the market.

Realme came in third with 6 million shipments and a 16 percent portion of the pie, being the main
brand in the best five chart to have shown positive development in Q1 2021, with 4.3 million
shipments and a 12 percent portion of the general business. With 5.7 million and 4.6 million
shipments, individually, Vivo and Oppo balanced the main five. The brands additionally have a 15%
and a 12% piece of the pie, individually. It ought to be noticed that Oppo insights incorporate one or
more.

Different brands represented the excess 6.7 million shipments and 18% portion of the overall industry.
Why do you think so?

Xiomi began its India Operations in July 2014 and in no less than 3 years, it turned into the market
chief in India having the most noteworthy piece of the pie. No start-up is fruitful as fast as Xiomi and
pushing a maturing pioneer like Samsung, is clearly hailing.

Here are a few factors that helped Xiomi in acquiring the bigger portion of the overall industry:

 Forceful valuing of cell phones, stacked with very good quality highlights, has ended up
being one of the superb reasons Xiaomi is becoming famous in India. Take, for example, its
blockbuster handset, Redmi Note 4. It has Powered by Snapdragon 625 processor and 4 GB
RAM, with 4 GB of inward stockpiling, a metal body and as long as two days of battery
duration, note 4 has been the top-selling cell phone brand for north of 10 months now. It has
offered in low budget at 13000 thousand only.
 Overwhelming the internet-based channel to sell telephones, evading the costly, customary
advertising courses like TV assisted in cost-cutting and giving better determinations with that
cash.
 Keeping a laser sharp spotlight on the reasonable area. Rs 10k-Rs 15k was the quickest
developing portion in Q3 of this current year; 3 of the top-rated cell phones were from Xiomi.
 Building a MI people group to make a faction like atmosphere around the brand.
 They did less things and attempted to do them right and they're fruitful moreover. In 2017, the
organization has sent off eight telephones up until this point. Each telephone is a blockbuster.
While others zeroed in on having a more extensive portfolio, Xiaomi settled on an in better
shape look. They never sent off 40-50 telephones like different brands and that assisted
making with each calling a blockbuster.