GLA

Knowledge and Innovation

Group member:
Configuration
Scales Christine
Group C1 Yu Lehan
Mccann Erika
2022/6/9
Luo Shuyang
Cheung Yee
Horikoshi Kaito
Chang Wenyu
Table of content

● Part 1 ● Part 2
- Introduction& - Profit model &
configuration Network
-Luo Shuyang -Erika McCann
-Yu Lehan

● Part 3 ● Part 4
-Structure& -Case study
Process -Conclusion
-Horikoshi Kaito -ChangWenyu
-Scales Christine -Cheung Yee

2
 1: Introduction

What is TEN TYPES OF INNOVATION

The ten types of innovation provide a simple organizational system for innovation, make innovation
easier and more effective, and exponentially increase the success.

What is Configuration

The ten types of innovation are divided into three categories. The one on the left is the type furthest
away from the customer, while the one on the right is the part that the customer perceives. Configuration
refers to the system framework behind the innovation, which includes four parts: Profit model, Network,
structure and process.

3
2: Profit model & Example

PROFIT MODEL: the way in which you make money

● Microtransactions: selling many items for

extremely low prices and to urge impulsive
bulk purchases
● Premium: higher price margin in comparison
to competitors
● Subscription: predictable flow of cash by
charging customers upfront or for a service
over time
● Flexible Pricing: the demand of products
influences the price
● Membership: providing access to locations,
products, and offers to members while
charging time-based payments
4
 2: Network

Network configuration is the process

of assigning network settings, policies,
flows, and controls. In a virtual
network, it’s easier to make network
configuration changes because physical
network devices appliances are replaced
by software, removing the need for
extensive manual configuration.

5
 2: Network

For example, a local network within a

small office will include telephone
equipment to allow voice communications,
cable feeds to provide Internet connectivity
for voice, visual, and data exchanges, and
at least one server to help coordinate and
process all the functions associated with the
network.
Along with the server, desktop computers,
various types of wireless devices, and
backup equipment such as a secondary
server are also common components on
this basic network configuration.
6
3: Structure

Definition
Structure innovation focuses on organising a company's hard, human and soft
assets in a unique way which creates value. Structure innovation include
everything from good human resource management systems to heavy
equipment and facilities. They can also improve the fixed costs and corporate
functions of a company, such as the HR department, the R&D department or the
IT department. Ideally, such innovations can attract talent to an organisation by
providing a productive work environment and high performance that competitors
cannot match.

Example (Structure innovation include)

● Standardizing assets
● Competency centers
● Incentive systems

7
3: Structure

Example

Google’s 20% rule

↓
Allowed employees to work on side projects
　　 ↓
Creation of gmail and google news

8
3: Process

Process Innovation:
● Innovation and improvements in
technology, equipment and practices
used in the design, development and
manufacturing of a certain product or
service.

9
 3: Process

Process Automation
Utilisation of technology
and infrastructure to:
● manage routine
activities
● provide employees with
more time

11
3: Process

Process
Standardisation
Reduce complexity, errors
and costs through the use
of common:
● policies
● practices
● products
● processes

11
3: Process

Process
Crowdsourcing
Outsource repetitive or
challenging work:
● large group of
individuals (crowd)
● semi-organised
structures

12
4. Case Study

Google company:
cross-functional organizational structure

13
4. Case Study

Google company:
Innovation Stratagy

13
5: Conclusion

● Configuration contains all the elements that are at the base of business.

● Profit Model: We think where our money came from, how to make more.
Need to analyze customers’ needs.

● Network: We try to find methods to improve our supply chain.

Open innovation, result of sharing knowledge between multiple companies

● Structure: Observe tasks and processes that stand the base of organization.
We think what is necessary and what isn’t.

● Process: Processes inside company were improved for efficiency.

Aim to reduce production time or reduce certain cost.

14
Resource

INNOVATING SOCIETY (n.d.). DOBLIN-10 TYPES OF INNOVATION.

https://innovatingsociety.com/doblin-10-types-of-innovation/

15
 Thank you for listening
Q&A
Any questions?
Group member:

Configuration Inducation Scales Christine

Group C1
Yu Lehan
Mccann Erika
Luo Shuyang
GLA Cheung Yee

Knowledge and Innovation

Horikoshi Kaito
Chang Wenyu