Spring 2022

Principles of Marketing (MGT301)

ASSIGNMENT # 01
Name: SAMEER AHMAD KHAN
VU id: BC210425784
The Case:
Apple is a leading technology company that specializes in consumer electronics. iPhone is one
of the best products of Apple.Inc. iPhone is famous for its camera performance. Apple.inc
focuses on using the best technology as well as the best marketing campaigns. Apple's marketing
strategies are as good as their products. A few years ago, Apple started a contest to create
awareness of their best camera performance. In this contest, Apple. inc invited iPhone users to
capture the best pictures and share them on social media using the hashtag #ShotsOniPhone.
iPhone users shared thousands of images. Apple. inc selected ten best shots and featured them on
billboards and apple stores. Apple Inc. also selected best shots from thousands of pictures to post
on their social media pages.

Q1: Which new marketing trend is followed by Apple. Inc? (4 marks)

Sol;
In the given case the marketing strategy followed by Apple.inc is Digital and Social Media
Marketing Strategy as they invited people to post their captured pictures on social media by
using the hashtag…

Q2: What marketing benefits Apple. inc will get out of this campaign? Write 3 benefits at
least.

Sol;
Benefits that apple got are given below.
 They got brand loyalty as their users proudly use their cameras
 Customers getting satisfaction
 This was the cheapest advertisement