1 - Observation: Target Audience

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User Research Plan | Descriptive User Research | [date]

Design Research Team: [Group Member Names] Subject:

Target Audience
Who do you want to help?

1 - OBSERVATION
What do you already know?
Which hypotheses do you want to test?

What do you want to know?


Which insight are you missing?
Things to visit Things to observe / do Date of Observer
observation name
Locations What are some thing you want to make sure
you want to observe while you are visiting this
place?
What do you want to do to gain inspiration in
this place?

Materials Needed [If applicable]

● [Any materials may be needed]


● [camera, etc]

2 - INTERVIEW
Target Participants

● [2] These people


● [4] Those people
● [1] That person
● [17] Types of users

Goals
What do you want to learn from participants?

Channels to access users

○ Library, Other public area


○ ECE network
○ Facebook Community, Meetup
○ [whatever your other channels may be]

Session Information
Date Range: [date range]
Session Type & Duration (in order of researchers’ preference):

1. On-site interview (contextual inquiry) - 90 min

2. Video call with screen sharing interview - 60 min

3. Phone interview - 45 min

Materials Needed [If applicable]

● [Any materials may be needed]


● [camera, etc]
● Storymap template

Proposed Timeline

Interviewee Name + Contact (person who Interviewer Name Dates of interview


Description can introduce you to the
Interviewee)

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