Scribd Logo
Upload

Welcome to Scribd!

  • TF18 Module 1 Concept 2 ICA

    Uploaded by

    Faye
    3 views2 pages
    The document provides guidance on developing an Ideal Client Avatar (ICA) by outlining demographic and psychographic details to understand their needs, fears, goals and preferred learning styles. It emphasizes tailoring your messaging and marketing to directly address the ICA's key problems and obstacles in order to motivate them to invest in your services. The document also lists milestones for fully describing the ICA and knowing where to find and engage them through their preferred social channels and local businesses.

    Original Description:

    TF18 Module 1 Concept 2 ICA

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides guidance on developing an Ideal Client Avatar (ICA) by outlining demographic and psychographic details to understand their needs, fears, goals and preferred learning styles. It emphasizes tailoring your messaging and marketing to directly address the ICA's key problems and obstacles in order to motivate them to invest in your services. The document also lists milestones for fully describing the ICA and knowing where to find and engage them through their preferred social channels and local businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    3 views2 pages

    TF18 Module 1 Concept 2 ICA

    Uploaded by

    Faye
    The document provides guidance on developing an Ideal Client Avatar (ICA) by outlining demographic and psychographic details to understand their needs, fears, goals and preferred learning styles. It emphasizes tailoring your messaging and marketing to directly address the ICA's key problems and obstacles in order to motivate them to invest in your services. The document also lists milestones for fully describing the ICA and knowing where to find and engage them through their preferred social channels and local businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    The First 18 - What are they afraid of?

    Concept 2: Ideal Client Avatar (ICA)


    Psychographic Profile
    Know Your Market - Who are they responsible to and for?
    - Messaging - What are the biggest pulls on their energy and
    - Marketing finances?
    - Impact - What did they envision for their life versus
    where did they end up?
    Categories of People: - How often do they have sex?
     Undereducated about their own well-being - Are they self-employed? Married? Do they
    - Not ready to invest have kids?
    - They don’t know what they don’t know but - Do they have a hobby? If not, why?
    they want to know something. - What kind of information do they digest?
    - Make a checklist that would establish that you - What is their purpose?
    are the authority.
    To speak and write for your ICA, you should
     Assistance with unproductive habits or know:
    motivation (DIY/Coaching) - Their mechanism for learning and acting
    - Might be willing to invest - Their obstacles to action
    - Ready to invest but never given enough reason - Their reason for action
    to spend for one-on-one care - Their aspiration
    *They want to work with a practitioner who
     Seeking condition-specific support understands my fears and aspirations.
    - Cost is not the issue
    - Issue: force them to confront their life (take  People will not take action with their health
    away gluten, redress drinking habit) until the problem > obstacle.
    - Mitigate their fears for them to book their - Educate them about their problem and
    one-on-one appointment continue to reiterate the solution you provide.

     Health Optimization ICA Checklist


    - Already moved to the other 3 stages - What problem is your IPA (Ideal Plan Avatar)
    - You solved their problem, recognized the trying to solve?
    power of having good health, willing to - What are the driving fears of your avatar?
    maintain the good work you’ve done for them (Obstacle)
    - People who will continue to invest - Why do they care about getting better? (Hook)
    - What do they aspire towards? (Future State)
    Build your ICA like you were building a
    character: Demographics & Psychographics Imagine your Ideal Client
    - Name (era of birth) - Frustrations in life (Obstacle)
    - Occupation - What keeps them awake at night
    - Style - What inspires them in the morning (Hook)
    - Favourite designer, form of exercise, hot - What will their life look in 6 months (Future
    beverage of choice and travel destination State)
    - Self-employed? Married? Do they have kids? *Weave these stories when writing and talking
    - Gender to your clients on how they can benefit from
    - Social media platforms they use your care.
    - What keeps them up at night?
    - What are their sources of personal shame?
    Milestones to Hit:
     Describe the problem, obstacle, hook and
    future state of your ICA.

     What social channels are favoured by your


    ICA?
    - Know where to talk about your ICA
    - Social channels where your ICA is actually on,
    not where you want to be on
    (linkedin vs. instagram)

     What additional stores or services will your


    ICA purchase from in your community?
    - Leverage relationships within community to
    accelerate marketing and access to your ICA.
    -Marketing is not all about paying for ads in
    social media channels but establishing
    relationships.

    --o--—o--—o--

    You might also like