Chapter 3-4 Reading and Discussion Guide

6. What are some advantages to starting up a business with very few resources? Cite
text evidence in ICE format.

Some advantages are a lack of resources inspires creativity and more ideas. In the
text, the author mentioned “A lack of resources…… it often inspires creativity and a
competitive edge” (Myscoskie 77). This shows that the author supports this claim
directly and believes a lack of resources inspires our creativity.

7. Is having too much money potentially a bad thing when starting a business? Cite
text evidence in ICE format.

Yes, it does potentially a bad thing when starting a business, because it can hurt the
business spirit and dream. In the text, the author states “Being comfortable can hurt
your creative entrepreneurial spirit. An early and unearned sense of security can be
the worst thing that can happen to a business” (Myscoskie 77). This shows that the
author believes without resources is a benefit, and with enough resources,
companies will have a comfortable development environment that will be
embedded into the company’s DNA.

8. What motivates people to volunteer their time for a project, even if they’re not
being paid? Cite text evidence in ICE format.

Giving to the community and following a mission will inspire people to participate in
a project. For example, the author mentions “Without resources, you will need a lot
of other people’s help, and the best way to get help is to stand for something bigger
than just yourself and your business.” This refers to the fact that TOMS incorporates
giving towards the community and the poor children, which can inspire followers to
support them and become their customer, without using money nor time.