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Roshan (Case Study 8)
Roshan (Case Study 8)
Roshan (Case Study 8)
Q2.) Suppliers were given large volumes in orders but were squeezed
on price. Do you think it is a good strategy? Justify
Ans.)
According to apple it’s a good strategy as they get more quantity
at lesser price and since the orders are more suppliers are
keeping an inventory of 2 weeks. Thinking from the suppliers
end they are enjoying the profits as its huge quantity but
drawback is the inventory part. So strategy is good from the
point of apple.
Q3.) How did the supply strategies of Apple affect its competitors?
Ans.) Since apple worked closely with its suppliers to update
manufacturing processes and technology, they demanded a huge
volume of procurement of tools which was a bad impact on
competitors as they had to wait until apple got its material supplied.
This is how competitors was affected. The wait time increased.