UPM-CALC/SEM2/2021-22/CEL2107/SCL WORKSHEET/WEEK 6

Name: ELLIA NATASHA BT MOHD HIZUDDIN Group: 28

SCL WORKSHEET 6

This is an individual activity for you to carry out. The activities should be completed and
submitted on PutraBlast.

A. Write O if the expressions below are Openings or C if the expressions are Closings of a
promotional letter.

E.g.: ___C___ We are enclosing a copy of our latest catalogue and price list.

1. C We hope you will take full advantage of this exceptional offer.

2. C We would be pleased to provide a demonstration if you would let us know when
it would be convenient.
3. O We are pleased to introduce our new … and feel sure that you will find it very
interesting.
4. O As you have placed many orders with us in the past, we would like to extend
our special offer to you.
5. C We are sure you will agree that this product is not only of the highest quality but
also very reasonably priced.

B. Identify and highlight the words or phrases used in this product promotion announcement that
show persuasiveness and readers attention (‘You view’ language).

Our annual New Year’s promotion begins today!

Take an additional 15% off on all orders placed on our website this month. The sale includes
our new phones as well as our existing line of telecommunication products.

Go to http://www.electronix.com/product/promotion.htm for more information, or call us at

1-800-55-3333.

As a Gold Card customer, you are important to us, and we want to reward you for your
loyalty. Remember that Electronix gives an unconditional guarantee on all products. But don’t
wait – this special offer ends April 30th.

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 UPM-CALC/SEM2/2021-22/CEL2107/SCL WORKSHEET/WEEK 6

Name: ELLIA NATASHA BT MOHD HIZUDDIN Group: 28

C. Fill in the blanks with suitable and persuasive words to make the sales e-mail below a more
attractive and effective promotional writing.

Subject: New Offers and Discounts at Busby.

Dear (e.g.:) Valued Customer,

We were (1) delighted to receive your first order and hope it marks the beginning of a long
and satisfying association with Busby Business Supply.

The enclosed catalogue will introduce you to Busby’s entire line of office supplies and
accessories. You will find the best values of quality supplies and accessories at an
exceptionally low prices.

Each item is offered at a (2) discount In fact, we (3) _guarantee_these prices for the full
life of the catalogue! You will be (4) amazed to discover that our discount prices on
manufacturer’s national brand products are usually 15 to 40% below list prices – sometimes
more!

Watch for our “Busby Bargain” items that represent the greatest value of all. We believe you
will not find better quality for your money anywhere else. We also ship within one or two
days of receiving your order.

At Busby, we also accept returns if you are not completely satisfied. You may return your
purchase for full credit or a refund. You will receive a (5) prompt and courteous service.

We are certainly glad that you came to Busby. We sincerely appreciate your business and
look forward to serving you on a regular basis.

Sincerely,
Paul Busby
Manager
Busby Business Supply