PHILIPPINE TV AND

MOVIES
CHANNEL 1: THE EARLY YEARS (1946-1959)
CHANNEL 2: THE RISING POPULARITY (1960-1972)
CHANNEL 3: MARCOS ERA AND MARTIAL LAW (1972-1986)
CHANNEL 4: RESTORATION AND EXPANSION (1986-PRESENT)
CHANNEL 5: EVOLUTION OF PHILIPPINE TELEVISION DRAMA
AND ADVERTISEMENTS.
 Television in the
Philippines was introduced in
1953, making it the first
Southeast Asian country and the
2nd in Asia.
 WHAT IS THE FIRST TV
CHANNEL STATION IN THE
PHILIPPINES?
Dzaq-TV channel 3 (now dwwx-tv
channel 2) of the ALTO HIGH
BROADCASTING SYSTEM (abs)
owned by James Lindenberg and
Antonio Quirino.
In 1958, it was followed by channel 9
of the DZXL-TV of the CHRONICLE
BROADCASTING NETWORK,
owned by Eugenio Lopez sr. And
Fernando Lopez. ABS AND CBN
would soon merge to form the current
ABS-CBN.
 CHANNEL 1: THE EARLY YEARS (1946-1959)

In 1946, James Linderberg, and

American engineer founded Bolinao
Electric Company (BEC). The company
was named after his wife’s hometown of
Bolinao, Pangasinan.
 Judge Antonio Quirino, the brother of
then-Philippine President Elpidio Quirino, had
been trying to get a license from Congress that
would allow him to put up a television station.
He bought 70-percent share of BEC stocks,
which earned him to control the franchise
indirectly. He then changed the name of BEC
to Alto Broadcasting System(ABS).
CHANNEL 2: THE RISING
POPULARITY (1960-1972)
( 1962- 1963 ) The television was the most
in-demand appliance in urban areas.
CHANNEL 2: MARCOS ERA AND MARTIAL LAW (1972-1986)

When the Philippines was placed under martial rule,

Marcos ordered the takeover of media firms.
ABS-CBN was seized from the Lopez family, and
Euginio Lopez Jr., then president of the network, was
imprisoned.
 Channel 7 was heavily in debt and was forced to sell 70%
of the business to a group of investors, who changed the
name from RBS to Global Media Arts (GMA) Radio Television
Arts.
By the latter part of 1973, GMA Network, which was then
under blocktimer Philippine Productions, was sold to Felipe
Gozon the family lawyer of Stewart because foreigners are
not allowed to own businesses in the Philippines, who later
changed the name from RBS, to GMA Radio-Television Arts,
to Global Media Arts, or simply GMA Network, popularly
known as GMA-7.
CHANNEL 4: RESTORATION AND EXPANSION (1986-PRESENT)

On September 2, ABS-CBN made

a comeback and resumed
broadcasting after 14 years.
PHILIPPINE DRAMA
 BRIEF HISTORY
PHILIPPINE TELEVISION
DRAMA
Drama is also known as “teleserye” which is derived from two Filipino words:
"tele", which is short for television and "sérye" means series.
• The teleserye has evolved into a genre with its own unique characteristics,
often working as a social realist reflection of Filipino reality.
• Teleseryes are aired in prime-time, afternoon, five days a week.
• They attract a broad audience crossing age and gender lines, and they
command the highest advertising rates in the Philippine television industry.
• The series last anywhere from three months to a year, or even longer,
depending on their rating.
1950s – 1980s
Soap operas in the Philippines originated when Gulong ng
Palad (Wheel of Fortune) was first heard on the radio in 1949.
The genre then expanded into television in the early 1960s. The first
Philippine TV soap opera was Hiwaga sa Bahay na Bato (Mystery at
the Stone House) in 1963, and was produced by ABS-CBN. 
1990s
By the 1990s, a new wave of international television
phenomenon swept the Philippines, starting with the
'teleserye craze' over ABS-CBN imported Mexican dramas.
The most popular were the Las Tres Marias Trilogy
produced by the world-leading Televisa and starred
by Thalía.
2000s
Modern Philippine television dramas have begun to evolve to today's
modern form called teleserye, a portmanteau of the Filipino words
"telebisyon" ("television") and "serye" ("series").
The term originated from the ABS-CBN hit drama Pangako Sa 'Yo,
airing from 2000 to 2002 and starring Jericho Rosales and Kristine
Hermosa, and the iconic rivalry between actresses Eula Valdez as the
original Amor de Jesus-Powers and Jean Garcia as the original Claudia
Buenavista
The year 2008 also marked the international success of
the Philippine remake of the world-hit Colombian
original telenovela Betty, la fea. Starring Bea Alonzo, it
became the most successful Philippine remake of any
Latinovela since the Marimar remake starring Marian
Rivera on GMA Network.
Variety Show
Variety shows had become mainstays of the noontime slot
of a network’s programming in the Philippines.

Eat Bulaga! (1975–present)

1975 and was aired on GMA Network. It was hosted by its
former main hosts Eddie Ilarde, Bobby Ledesma, and Pepe
Pimentel with new co-hosts Helen Vela and Coney Reyes.
SST was first aired on March 20, 1993 as
a replacement for Lunch Date, hosted by
Randy Santiago, Dennis Padilla, and
Smokey Manaloto with Liezl Martinez,
Anjanette Abayari, Joy Ortega and Giselle
Sanchez as co-hosts.
 Eat... Bulaga!'s moved to rival GMA Network, ABS-CBN
decided to make Sa Linggo nAPO Sila a weeklong
noontime show as 'Sang Linggo nAPO SIla.
 After the APO had failed to beat the continuing
supremacy of EB, the new triumvirate of Randy, John,
and Willie was pitted to the established trio of Tito, Vic,
and Joey as ABS-CBN launched its new noontime show
on November 30, 1998 with the title Magandang Tanghali
Bayan.
 Magandang Tanghali Bayan aired its last episode on
February 21, 2003 and was replaced by Masayang
Tanghali Bayan as ABS-CBN's response to the
noontime competition against Eat... Bulaga!.
MTB: Ang Saya Saya (2004–2005)
The third incarnation of MTB, entitled MTB: Ang Saya
Saya premiered on February 21, 2004 with Ai ai delas
Alas, Edu Manzano, and Arnell Ignacio as its main hosts.
 Willie Revillame made his comeback on the
noontime slot with the new noontime show entitled
Wowowee on February 5, 2005.
Pilipinas Win Na Win (2010)
Pilipinas Win Na Win premiered on July 31, 2010 with
Kris Aquino and Robin Padilla as its main hosts, together
with other co-hosts from Wowowee.
Happy Yipee Yehey! (2011–2012)
Happy Yipee Yehey which premiered on February 12, 2011
 Since October 24, 2009 as a lead-in program to Wowowee, was a big hit among the
viewers that it even eclipsed the ratings of both Wowowee and Eat Bulaga.
Advertisement and Commercials
Advertisement is how a company encourages people to buy their products,
services or ideas. An advertisement or “ad” for short, is anything that
draws goods attention towards these things.
 Commercials are a type of advertisement identified by the use of voice
and length of time typically 10 to 60 seconds.
Examples of commercial placement include television, radio, Internet or
kiosks at public places such as malls, airports and public transportation
stations. Commercials are also increasingly used at gas stations, grocery
stores and medical offices where consumers watch while they wait.
DIFFERENCES BETWEEN ADVERTISEMENT AND COMMERCIALS
All commercials are advertisement, but not all advertisement are
commercials.
Advertisement -An advertisement is a message paid for by a company and
delivered through a mass medium to a target audience.
Commercials – are examples of ads that run especially on
broadcast media like television and radio. Choosing the right
medium to persuade your target audience is a critical element of
successful advertising.
FILIPINO SPORTS AND
VICES
 SPORTS
The Philippines has numerous traditional sports that were
popular before the colonial era and after the colonial era.
Among these are archery, arnis, horse-riding, fling sports,
wrestling sports, dart sports, track sports, and traditional
martial arts.
SPORTS
INDIVIDUAL SPORTS
TEAM SPORTS
 INDIVIDUAL SPORTS
BOXING
Boxing is a combat sport in which two people, usually wearing protective gloves, throw punches at each
other for a predetermined amount of time in a boxing ring.
The Philippines has produced one of the most number of boxing champions in the world such
as Francisco Guilledo (Pancho Villa), Ceferino Garcia, Nonito Donaire (The Filipino Flash) and Manny
Pacquiao (Pacman).
 INDIVIDUAL SPORTS
FIGURE SKATING
Figure skating is a sport in which individuals, duos, or
groups perform on figure skates on ice. The first ice
skating rink in the country was opened in 1992 at SM
Megamall in Mandaluyong.

The first Olympic sized ice skating rink was opened at

the SM Mall of Asia. An ice skating rink also operates
in SM Southmall. The said figure skater was Michael
Christian Martinez
 TEAM SPORTS
AMERICAN FOOTBALL
BASKET BALL
VOLLEYBALL
 AMERICAN FOOTBALL
American football, referred to as football in the United States and Canada and also known as gridiron, is a team sport played
by two teams of eleven players on a rectangular field with goalposts at each end.

The offense, the team with possession of the oval-shaped football, attempts to advance down the field by running with the
ball or passing it, While the defense, the team without possession of the ball, aims to stop the offense's advance and to take
control of the ball for themselves.

Points are scored primarily by advancing the ball into the opposing team's end zone for a touchdown or kicking the ball
through the opponent's goalposts for a field goal.
 AMERICAN FOOTBALL
Famous Filipino players to have played in the National Football League in the United
States include Eugene Amano, Tim Tebow, Roman Gabriel, Tedy Bruschi, Chris Gocong, Steve
Slaton, Aaron Francisco, Jordan Dizon, and Doug Baldwin.
In the 2010s the Super Bowl has begun to be aired in the country on over the air television.
The sport has gained some popularity in the Philippines.

Tim Tebow Roman Gabriel,

 BASKETBALL
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another
on a rectangular court, compete with the primary objective of shooting a basketball while preventing the
opposing team from shooting through their own hoop.
The Samahang Basketbol ng Pilipinas (Basketball Federation of the Philippines) is the national sport
association of basketball in the Philippines.
 VOLLEYBALL

Volleyball is a team sport in which

two teams of six players are
separated by a net. Each team tries
to score points by grounding a ball
on the other team's court under
organized rules.
 SPORTS IN THE PHILIPPINES
Sports in the Philippines is an important part of the country's culture. Back in the
old days, due to lack of exposure to professional sports, the games commonly
played by children of the Philippines are very simple.
Guess this Childhood
street game
PATINTERO
LUKSONG BAKA
CHINESE GARTER
Step palda
Six (6) major sports in the
Philippines: basketball, bo
xing, tennis, football, billia
rds, and volleyball.
VICES IN THE
PHILIPPINES
Vices is any bad habit that provides
pleasure to, yet causes bad effects on
the person’s body.
Alcohol is a drug found in all alcoholic
drinks like beer, wine and spirits such
as vodka and whiskey. Alcohol is a
depressant drug. It slows down
various sections of the brain and the
central nervous system. This affects
your ability to control your behaviour
and your bodily functions, like
thinking, talking, walking and even
breathing.
 Alcohol is also described as a psychoactive drug. This means a drug that
affects the mind, or mental processes. While some drinks have more
alcohol than others, the type of alcohol in all alcoholic drinks is the
same – it’s a type of alcohol called ethanol. Alcohol is a colourless,
odourless and inflammable fluid.
A drug is any kind of medicine or chemical that changes
how your body or brain functions. There are legal
drugs, which you can buy over the counter or get from a
health professional, and illegal (or ‘street’) drugs. Most
illegal drugs fall into one of three drug types:
depressants, stimulants and hallucinogens.
SPORTSMANSHIP IN PHILIPPINE SPORTS
It brings out the very best not just in terms of
physical performance, but also when it comes
to the human spirit. Sportsmanship that
teaches values like discipline, fortitude, grit,
teamwork, integrity, and magnanimity.
Good sport conduct or sportsmanship is the behavior of all
the sports participant. Sportsmanship showing respect and
concern to opponents, teammates, coaches, and officials.
In other words, coaches are teaching their athletes to treat
others, as you would like to be treated. Sportsmanship is
an important issue facing all people involved in athletics.
Episodes of coaches, parents, and athletes behaving poorly
at sporting events are often reported in newspapers and on
television.
They set up rules of sportsmanship or a code of
conduct at the beginning of the season. They
include consequences for breaking the code.
These rules and consequences were applied to
all athletes in all situations. Sportsmanship was
there during practice and competitions.
They brought example of the good or
poor behavior of professional or
college athletes to practice thereby
discussing the behavior of athletes
with the team
They also encourage athletes to reflect on their
behaviors by asking them questions. They reward
athletes on their team who behave as good sports.
Discipline athletes who behave as poor sports. By
allowing poor sport conduct to happen on their team,
they are teaching athletes that poor sport conduct is
acceptable.
Finally, they teach athletes to be considerate
of their teammates and their opponents when
they win or lose. They emphasize respecting
opponents and officials whether they win or
lose.
 POLITICAL SYSTEM IN
THE PHILIPPINE CULTURE
 Election is a big deal for the
aspiring politicians and for the
people whose family has been
part of the political dynasty, but
nowadays people, especially
those who studied history and
politics, seems to care more
about the elections and the
system we have today.
HISTORY
From ancient times to
today’s time, Philippines has
a lot of history about the
political system, and this has
been a great part of the
Philippines’ culture.
 PRE-SPANISH
ERA the Spaniards, we have the
Before
“barangay” system in the Philippines.
These barangays were different
districts in and out of every province.
Islamic sultanates were also evident in
the region of Mindanao. Barter trade
was also done in this era by the
different barangays, also they traded
with other races such as Vietnamese,
Chinese, and Brunei.
 SPANISH
ERA
The coming of Ferdinand Magellan in the
Philippines have such a big impact in the political
system of the Philippines, in Mindanao region,
they started to conquer every place they can
starting from Cebu. As they continue to conquer
the island, things were changed. They started to
spread Christianism in the country simultaneously
changing the political system of the Philippines.
As soon as Ferdinand Magellan died, they
started to conquer the City of Manila, and they
victoriously did, then the Philippines was under
the Spanish rule.
 Filipinos were not able to participate any of kind of elections,
because there were people who are mandated by the Spanish
Government to rule around country. The Philippines had a
representative in Spanish Cortes, which led to the continuously
appeals of the illustrados. And there, with these educated young
men of the Philippines came the consecutive rebellion and
 Admiral George Dewey of the
United States started to conquer the
Manila, and defeated Spanish navy.
In 1898, there was a mock battle in
Manila where Americans won
against the Spaniards, and took
control of the whole city, then there
was Emilio Aguinaldo who
proclaimed the Philippine
Independence Day on June 12.
After the term of
former President
Aguinaldo, the
Americans gave
Filipinos limited time
for self-governance.
Philippine Organic Act
of 1902 was written
by Henry Cooper that
stated the end of
Philippine-American
War – this is also the
 Philippine Assembly was addressed by William
Howard Taft, which then the start of the first lower
house of the Philippines in 1907. Later on,
Tydings-McDuffie Act was passed, and paved the
way for the Commonwealth of the Philippines
(Manuel L. Quezon as the President, former
Senate President of the Philippine Senate) in 1935
that states the Philippine Independence on July
04, 1946.
 The invasion of Japanese in 1941,
delayed the independence granted by
the government of America due to the
World War II. The Commonwealth
government was forcedly exile, and the
Philippines gone through the Puppet
Government – the Second Republic of the
Philippine was established and led by
former President Jose P. Laurel, who
never approved of a war against
Americans. In 1944, the Americans
Jose P. Laurel reconquered the country, and upon
Quezon’s death, Osmeña took over and
restored the Commonwealth government.
Independent Era
Elpidio Quirino took over upon winning
the 1949 elections after the death of
Roxas. He was dethroned by Ramon
Magsaysay in 1953 elections because of
his corruption. He was followed by Carlos
P. Garcia who implemented “Filipino
First,” who was defeated by his Vice
President – Diosdado Macapagal in
1961. Ferdinand Marcos defeated
Macapagal in the 1965 elections.
Marcos was re-elected din
1969, and he declared
Martial Law in 1972,
because of the heightened
protests. In 1973, a
semi-presidential
government was approved.
Marcos still ruled when the
Interim Batasang
Pamabansa was elected in
1978.
Marcos continued the Martial Law not until 1981,
the opposition group boycotted the elections,
which made him easily won in 1981 elections.
 The death of Benigno Aquino in
1983 made the opposition group to
grow larger. The opposition group
was not large enough to defeat
Marcos in 1984 parliamentary
election. The rampant growing of the
opposition group forced Marcos to
have a Snap election in 1986, which
he defeated Aquino’s spouse
Corazon, and that was the start of
the People Power Revolution. Aquino
was then proclaimed the new
president of the Philippines, and
 POST-PEOPLE POWER ERA

All the problems caused by the People’s

Power Revolution was faced by Aquino. In
the 1992 elections, Aquino declined to run
and support Ramon Mitra, who is a Filipino
statesman, diplomat, and pro-democracy
activist, but Aquino withdrew and
supported Fidel V. Ramos instead. Ramos
won the 1992 elections, and he reinstated
the death penalty.
 With a landslide victory, Joseph Estrada won the 1998 elections, but soon
impeached through the 2001 EDSA Revolution. In January 20, Gloria Macapagal Arroyo
sworn as the new President of the Philippines. Arroyo became the most unpopular
Philippine president because of a lot of issue such as tax increase.
 In 2010, the son of the late first woman president, Benigno Aquino III, won the elections.
Aquino had rising oppositions because of the pork barrel scam. Aquino’s handpicked
successor Mar Roxas was defeated by Rodrigo Duterte in the 2016 elections, and as soon
as he proclaimed as the President, he declared war on drugs.
THE BRANCHES OF THE PHILIPPINE GOVERNMENT

LEGISLATIVE
EXECUTIVE
JUDICIARY
LEGISLATIVE
The legislative power is vested in the Congress of the Philippines which consists of the Senate
of the Philippines and House of Representatives.

Senate of the Philippines House of Representatives

The district and sectoral representatives are elected
for a term of three years. They can be re-elected but
they may not run for a fourth consecutive term.
Senators are elected to a term of six years.
 EXECUTIVE
The highest official is elected separately
from the President by popular vote. The Vice
President is first in line to succession if the
President resigns, is impeached or dies. The
Vice President is usually, though not always, a
member of the president's cabinet. If there is a
vacancy in the position of vice-president, the
President will appoint any member of
Congress (usually a party member) as the new
Vice President. The appointment must then be
validated by a three-fourths vote of the
Congress.
 JUDICIARY
The judicial power is vested in the Supreme Court of the Philippines and lower courts
established by law. The Supreme Court, which has a Chief Justice as its head and 14
Associate Justices, occupies the highest tier of the judiciary. The justices serve until the age
of 70. The justices are appointed by the president on the recommendation of the Judicial and
Bar Council of the Philippines.
CAMPAIGN STYLES
OF POLITICIANS
1. PRINT ADS
2. DIGITAL ADS
3. CELEBRITIES
 PRINT ADS
This is where they use
the print their names, and
faces, and give it to people
around town, such as
flyers, tarpaulin, and
sometimes, if they are rich
enough a billboard.
 DIGITAL ADS
This style is more expensive than
the print ads, they use jiggle and
produce it online, and into the
television. This kind of campaign is
usually done by the politicians who
run for national elections, but reality
speaking, the used of different songs
without the permission of the Filipino
Society of Composers, Authors, and
Publishers, Inc. (FILSCAP) is rampant
in the Local Government elections.
 CELEBRITIES
This campaign style can be used by someone who runs from local to national government,
either the politician is a good friend of the celebrity or the celebrity has been paid by the
politician to endorse him. This type of style is effective in the Philippines, because most of the
time Filipino based their votes through their idol’s endorsements.