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Priyadarshi Melamine Company Case
Priyadarshi Melamine Company Case
Priyadarshi Melamine Company Case
CASE 5.5
Abstract
The phase of final approval and sanction of budget for a major project usually involves preparing a
techno-economic feasibility report with somewhat detailed project cost estimate. Traditionally, the
cost estimates prepared are built-up by Bottom-Up cost estimating technique from preliminary
planning data but based on somewhat detailed cost estimate with major deliverables suitably
decomposed into manageable size work packages. The cost estimates are 'definitive' in nature - a
single value estimate based on the best guess from available data and details. From its very nature, this
methodology does not address the 1sSue of uneertainties due to the variability in the costs likely during
actual execution.
With the availability of large capacity high-speed compuiers, it has become possible to build
complex models for project cOst elements and inchude in them the variability of individual cost
elements. Monte Carlo technigue is one of such very useful quantitative techniques for making
available at the project planning Stage a clearer picture of the risks and uncertainties in the costjor
conpleting the project. The ouput of Monte Carlo simulation presents in a graphicalform a range of
proiect cost estimates and the correspohang chance or probability associated with any individual
timate. In the last decade, ajor nternational corporations are taking increasing interest in this
techniquefor deeision nmaking. planing and managing major projects and programs.
explains the application of Monte Carlo technique for project cost. The techng
a
illustrated by taking the cuse oa p tprOct scenario of estinmating proiect costfor setting up
214114facuring facility. Using standaru Excet8 software, Monte Carlo siulation is developed for
Estimating Project Times and Costs 269
working out total project cost while taking into
account variability in the individual cost
The step-wise description of the elements.
application
the simulation) to enable an interested
is in sufficient details (including cell
entries bullaing
jor
project professional to pick up fine nuances in the application
and use
the technique for some specific project on his hand, or as an aid for self-study or as a case to
be used for classroom teaching
CASE TEXT
1. INTRODUCTION
Cost estimating process involves
developing an approximate estimate in monetary terms for the
resources required to complete satisfactorily all project activities. During different phases of the
project life cycle, the reliability of the cost estimates, degree of attention to project activity details
for working out the costs, the time and
expenses involved in preparing the cost estimates, and
management levels participating in the cost estimating exercise need to be different.
Top-Down Cost Estimating Techniques for Initial Conceptualization Phase of Project:
During the project conceptualization and initiating phases of the project life cycles, emphasis is on
the big picture and not on fine details. At that
stage, the management would want to take a decision
on the economic
viability of the project and the order of magnitude of the resources necessary to
undertake the project compared to the organization's financial
capability.There is no time then for
working out the fine details; there is no need for spending efforts for working out fine details and
spending money. Therefore, at that stage, the cost estimating techniques employed are generally
Top Down" in nature. At this stage, Analogous Cost Estimating or Parametric Cost Estimating-
two popular Top Down cost-estimating techniques are most often employed. For
Analogous cost
estimation, the management relies on historical project cost data - from its own project files or
from published literature for different projects of similar nature and uses an
-
expert judgment in
arriving at the rough, order of magnitude cost, for the project under consideration. In case of
Parametric Cost Estimating, somewhat more attention to details is given. The project is first
analyzed in terms of major deliverables and the requirements of the system parameters to meet
these deliverables. The cost estimates for the constituent systems are worked out based on the
nature andquantity of the critical parameters influencing the cost of the systems. Both these Top
Down estimating techniques can be helptul in developing preliminary or order of magnitude cost
estimates useful at the conceptualization stage.
Bottom-up Cost Estimating Techniques for Detailed Project Planning and Contract-based Project
Executions:
Once the economic viability of the project is established and the project appears to be able to meet
the strategic goals of the organization adequately, the organization would want to define the
project details more clearly and develop far more reliable cost estimate of the resources for a final
review bcfore formally launching the
project. Bottom-Up cost estimating techniques are employed
to arrive at a far more reliable estimate of project cost at this stage. With the formal launch of the
project, the project team would work out the major and minor deliverables and develop them by
Turther subdivision - hierarchical decomposition into work
packages. These work packages
Would have well defined technical and performance specifications, the estimates for resources and
time required for completing the activities included in the work package activities and
Corresponding costs.
270 Project Management
Tlhustration of Monte Carlo Simulation Technique for Developing Probabilistic Project Cost
Estimates
This case presents the underlying principles and
general methodology of applying Monte Carlo
simulation technique. Then it goes on to illustrate the
estimation. The article explains the general
application of this technique to project cost
methodology for application of the technique using
standard Excel® software by taking a hypothetical case
up a manufacturing facility. The illustration is detailed
study of developing project cost for settingg
applying the technique, which would enable a project enough give step-wise instructions the
to for
management professional to grasp
operational details and apply it to his/her own project: input
output with analysis. details, simulation steps, and results
2.PRIYADARSHIMELAMINE
The
COMPANY
large mahogany table was slightly off centre in the
carpet and fully well-appointed office with
paneled walls with darkly polished veneer. maroon colored
corner, the tabletop was almost clear. At the table sat Except for small in-out trays in a sidc
Investment Bank. He Siddharth Mehta, Director
was a tall bespectacled man in his late forties. Projects, Indian
neatly stacked papers in the folder in front of him, there While he was shuffling tne
Desai entered. Mehta was a knock at
the door and Ms Moha
indicated her to take a seat and
started
preliminaries. "I was looking at the executive discussion immediately without
Melamine Company summary page of the cost estimate of any
project, which we would be Priyadarsn
appraising with a view to sanction a term
the project. I saw the project loan to
back-up working papers feasibility report prepared by Chemicals
prepared by you." Then he once more turned Project Consultancy and
over the
pages and added
tstimating Project Iimes and Costs
2
while scanning the papers, "*The
includes adequate provision for project appears to have been planned well and
all project work. project cost estimate
in the feasibility report, Your back up working
properly justilfies papers, along with details
scope and price escalation you have made a estimates for all cost items. For uncxpected change in
ordinarily sutficient for provision'for contingency at 10 %, which should also be
Then Siddharth folded up the
a
project of this type and size." There was a
silence for over a minute.
papers, looked at Moha and said, "You know, there is one
doubt bothering me all these years about our basic nagging
cost estimating procedure and the manner in
which it addresses the issue of
managing risk in estimating total project cost. I just mentioned to
you that 10% contingency provision should
But, really what is the logical basis for our
adequately take care of unforeseen project expenditure.
taking that 10% figure? Why not less why not more?
What are our realistic chances for
managing to complete the project within the estimated cost?
Contingency provVision is just used as a tool for managing the project cost risk, an arbitrarily
guessed number without any logical and factual back up. We don't know how effective or
out. I
appropriate
to be more Our guess
aware of would turnelements
the risk wonder, ifthereactual
influencing
is
procedure
project cost methodology
a or allow
and to what todegree of
us
(Costin Millions)
Land and site development 18.00
Buildings
Warehouses for raw materials storage 21.00
Main production plant building
78.00
Warehouse for finished product 45.00
Ancillary buildings (workshop, etc.) 28.00
Plant office and Quality Test Laboratory 16.00
Sub-total buildings 188.00 188.00
Plant and Machinery
Purchased equipment atthe site
325.00
Installation expenses 87.00
Auxiliary equipment 68.00
Sub-total plant and machinery 480.00 480.00
Lump sum Technical Know-how fees 35.00
Detailed Engineering. procurement and Site Construction Supervision
55.00
Miscellaneous Fixed Assets
42.00
Pre-operative Expenses 22.00
(Sub-total up to above: 840.00)
Provision for Contingency 90.00
10 million)
(approx. 10%, rounded to the next
Buildings: The preliminary layout and sizing of the plant buildings is carried out to dotermine the size and the
type of construction for the proposed production unit. The requirements for storage of raw materials and fin-
ished products (providing for 6 weeks storage capacity) have also been worked out for preliminary sizing of
these buildings. Again, the building costs have been estimated using parametric costing for similar construc
tions from our database. For this estimate, the price of structural steel is taken at 249,500 per ton, reinforcing
steel at 47,300 per ton and cement at 75,400 per ton.
Major Equipment & Installation Costs: Preliminary flow sheet for the production process was prepared and
the list of all major production equipment was finalized. Preliminary brief specifications for inviting budgetary
quotations from equipment suppliers were worked out, the quotations were invited (some on telephones) and
used for this estimate. The installation expenses include the civil foundations, mechanical erection at the site
and electric power cabling and earthing. The provision for auxiliary equipment (laboratory and firefighting
3.DEVELOPINGTHESPREADSHEET MODEL
Simulation Variables
3.1 Inputs and basic s o u r c e of information for
Cost Estimate, presented in Exhibit 1, is the
The Definitive Project different cost centers like Land and
Exhibit 1 gives single-value estimates of
inputs for simulation. Know-how Fees, etc. However, it
Plant and Machinery, Technical
Site Development, Buildings, to be associated with the
cost estimated for any
of the variability likely and
does not give any
indication determine the nature of variability
is carried out at this stage to
work providing
cost center. Additional For normal distributions,
variability is defined by
parameters. the value alreadv
the variability defining
mean
addition to
estimates of each
cost center in
optimistic probabilities
the pessimistic and discrete values and corresponding
For discrete distributions, these details and the cell
1. Part 1,
given in the Exhibit estimated and provided. In A t t a c h m e n t A,
are tabulated.
for discrete values a r e the simulation model
building this variability,into
entry details for
Parts 1 and2)
Sheet Entries
(Attachment A,
3.2 Spread in two groups:
are
sheet entries is given in table o n
The Excel® spread in 3.1 above,
Cost Centers, mentioned made at
Variability of tor Contngency, arbitrarily
Data Entry for be n o t e d that
the PFrovision for risk management.
1. It should a d - h o c provision
an
Attachment A. Part the cost only
centers,
1s
worked o u t and the
the rest of center
a r e separately
10 % of the total of
cost
different scenar1OS TOr eaCn h e n c e the provision
costs,
for c o n t i n g e n c y is
simulation, divdual
according to
to the fal. are pi
ording following rationale and methoao6
ken as the
For normal distributions, the pessimistic and optimisticstandard
Cst 3-standa
deviation is calculatord
deviation limits aound the mean, and accordingly, the
values. In of discrete dict. l6
Ce betwen the pessimistic and optimistic
case
tions. the cunulative probabilities are calculated and used as the table for VLOOKLID
Estimated total
cost, (R in million)
= 927
Maximum Value
= 779
Minimum Value
tstimating Project Iimes and Costs 2/5
Standard Deviation 38
Standard Error of Mean 4
95% Confidence Interval
for Mean Value = 851 t 8 or 843 to 859 Million Rupees
4.0 CONCLUSIONSS
for analyzing and
Monte Carlo model simulation technique
application
illustrates of
This case Carlo technique for simulation modeling
risks in project cost estimation. The Monte
managing terms of cumulative
assessment of the risks, in
illustrated in this article provides quantitative individual constituent
value of total cost estimate, when the
probability in achieving particular With
a
detailed step-wise illustration of the technique, it
different variability. very
cost centers have a degree that can
this article the essentials of this technique to
imbibe from
should be possible to
for s o m e similar project. of contingency. The
help to apply the technique cost estimation is managed by provision
Ordinarily, the risk in project
identified
percent of
some sum of known andthe
is arbitrarily taken
as
risk is not known. Monte
provision of contingency contingency provision
c o v e r s the actual
be
this ad hoc confidence can
costs. To what extent
approach in which
the degree of
an alternative confidence
Carlo simulation provides with this technique, the
Cumulative Frequency Diagram developed and vice v e r s a .
judged. From the estimate c a n be determined
visualize the effect of
specific cost would be possible to
level associated with any models is that it c o n s t r u c t i o n costs or
Another merit in
building such c o n s t i t u e n t cost
centers say civil simulation
variation in the
individual
cost. From the basic
unusual larger and its effect
on total project the specific
procurement
cost, etc.-
nature studies
can be carried out by tweaking
equipment "What If?
analysis of Sometimes,
model, sensitivity these quantitative
techniques.
Excel input cells. in using unwarranted sense
of
the c a u t i o n
once more might give an
to repeat such techniques limitations
It would bear metrics
w o r k e d out by techniques have their own
into acc
ccount, and objective
focused
Closer in a
more
276 Project Management
Attachment A: Part1
Priyadarshi Melamine Company
Cell Entry Details Table for Monte Carlo Simulation For Project Cost
1. Data Entry: Variability of Cost Centers
Attachment A: Part 2
Priyadarshi Metamine Compay
Cell Entry Details Table for Mante Carle Simulation for Project Cost
2. Cell Entries for Monte Carto iterations
Description
Cell No. Cell Entry
B69 Iteration No.
B70 B94 teration ldentific ation No's 1 to 25
Iteration No. 2 to N (N=25) F71:F94 Copy and Paste Formula Cell F70
Finished Products Warehouse G69 Fin. Prod. Warehouse
Iteration No. 1 G70 =Round (Norminv(RAND(), SD$39,SDS42),1)
Iteration No. 2 to N (N=25) G71:694 Copy and Paste Formula Cell G70
Ancillary Building H69 Ancillary Building
Iteration No. 1 H70 =Round (Norminv(RAND(), SDS47,SDS50),1)
Iteration No. 2 to N (N=25) H71:H94 Copy and Paste Formula Cell H70
Office and a.C. Building 169 Office and a.c. Build.
Iteration No. 1 I70 -Round (Norminv(RANDI), SDS55,SD$58),1)
Iteration No. 2 to N (N=25) 171:194 Copy and Paste Formula Cell 170
E99 Auxiliary
Auxiliary Equiprment Equipmeot
ddgement
Attachment A: Part2
Description (Contd)
Iteration No. 1 Cell No. s
Iteration No. 2 to N E100 Cell Entry
Sub-total Plant and (N=25) E101:E124 -Round (Norminv(RAND(, SHS25,SHS28),1)
Iteration No. 1 Machinery F99 Copy and Paste Formula Cll
E100
teration No. 2to N F100 Sub-total Plant and
(N=-25) Machinery
F101:F124 =C100+D100+E100)
Copy and Paste Formula
Technical Cell F100
Know-how fees H99
Technical
Iteration No. 1 Knowhow
Iteration No. 2 to N (N=25) H100 =L9
Detailed Engg. and Constn H101:H124 Copy and Paste Formula Cell H100
Supvn 199 Det. Engg and
Iteration No. 1 Constn Supvn
1100
Miscellaneous Fixed Assets =ROUND(VLOOKUP(RAND(), SJS18:SLS20,3),0)
J99 Misc. Fixed Assets
Iteration No. 2 to N (N=25)
J101:3124 Copy and Paste Formula Cell J100
C127 Max(L100:L124)
Maximum Cost AA127:8127 Maximum Cost
(Merged)
C128 Min(L100:L124)
Minimum Cost AA128:B128 Minimum Cost
(Merged)
Estimating Project Times and Costs 281
M
PROJECT CoST ESTIMATE: PRIYADARSHI MELAMINE COMPANY Attachment B - Part 2
Cost in Rs Million
Arnciliary Buildings
Distribtion Normal
Mean 28.0
Optiristic 20.00
Pessimistic 36.00
SAd Devn 2.67
Optirnistic 15000
Possirmistic 25.0
Std. Devn 1.67
6
1 GVDesai
Estimating Project Times and Costs 283
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284 Project Management
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Estimating Project Times and Costs 285
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