Dr. A. P.

J Abdul Kalam Technical University, Lucknow

Narvadeshwar Management College, Lucknow

Topic: Innovative ideas for product or services

SUBMITTED TO: SUBMITTED BY:

VASHU YADAV
MBA 1ST SEMESTER
ROLL NO:

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 DECLARATION

I, HEREBY DECLARE THAT THE M INI PROJECT ENTITLED “INNOVATIVE IDEAS FOR
PRODUCT OR SERVICES” IS MY ORIGINAL WORK , DONE BY ME IN PORTFOLIO
MANAGEMENT SUBMITTED IN THE PARTIAL FULFILMENT OF THEIR REQUIREMENT OF
MASTER OF BUSINESS ADMINISTRATION OF NARVADESHWAR
MANAGEMENT COLLEGE, LUCKNOW.

DATE: VASHU YADAV

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Acknowledgement

➢ First of all, I am grateful to God for the good health and well-being that were necessary
to complete this assignment.

I wish to express my sincere thanks to my teacher for giving us the project assignment “to make
a Document report on identifying the problem area on “Innovative ideas for product or services”
This report help me a lot to know and understand about the product or services.

I thank Narvadeshwar Management College, Lucknow for giving me this opportunity so that I
could know about such great things about product and explore this which is highly connected to
our roots.

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 PREFACE

Projects undertaken by students as a part of their academic career helps them to improve their
knowledge as well as experience regarding various aspects. Project helps the students to show
their talents and skills and also help them to learn about the awareness of various new concepts
practically which would have not been clearly understood theoretically.

I was assigned to work in Lucknow city to create the business idea which has unique selling
proposition which is part of my MBA 1stsemester curriculum. This project stresses on
exploring the innovative idea for providing products or services that has unique selling
proposition.

In order to make the data and findings easily understandable, efforts have been to present the
information in a simplified and organized manner. This project has been very much helpful in
gaining practical knowledge on various aspects which will be helpful for me in the future.
Further, the findings and recommendations I believe will be beneficial, for my succeeding
career

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 TABLE OF CONTENT

Acknowledgement 3

PREFACE 4

Executive Summary 6

Introduction 7

Primary Research 7-8

Research Project 8-13

Sketching/Ideation 13-17

Material Board 18

Brand Board 19

Mission 19

Vision 20

Supply Chain 20-22

Use of the product/service 22

Functional 22

Competitor’s analysis 23-27

Swot analysis 28

Technical feasibility 29

Functional 29

Market analysis 30

Costing 30

Financial feasibility 31

Conclusion 31

Thank You 32

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Executive Summary

Hair care brush is the physical exiting technology based product which help customer to groom
also provide and easy and comfort service that allows the customer to style and grooming them
self in neat and clean way. By the help of this customer can easily remove the hair from the hair
brush.

The hair brush which are available in market are currently unable to remove the stuck hair in
the hair brush due to that some people feel unhygienic Survey was conducted to find out the
effectiveness of the existing product. I have followed the steps of design ideology,
brainstorming, mind mapping to come up with an innovative solution and market analysis of
the product.

Hair care hair brush provides an easy-to-integrate the product service that can be used by any
customer in easy way. Customer can easily be using the product and can easily remove the dirt
and hair stuck in it. It also helps their hair from damage and from the hair fall of the hair.
Customers gain the ability to groom them self in styles way.

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Introduction

A hairbrush is a handle brush with rigid or soft spokes used in hair care for smoothing, styling,
and detangling human hair, or for grooming an animal's fur. The primary research was
conducted to find out the real time problem that the consumers face. The three shortlisted
problems are hair and dirt stuck in hair brush, problem facing while cleaning the mixture jar
and Tear caused during chopping the onions. In a sample size of 22 participants, 54.5% voted
to seek a solution for hair and dirt stuck in hair brush.

PRIMARY RESEARCH

Research conduct to identify the pressing problems that the consumers need the solution.

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Summary: 54.5% of people thought that hair and dirt stuck in hairbrush is a real
problem and 54.5%people were ready to invest in product that provides a solution to
this problem

RESEARCH PROJECT

This research was done to understand the discomfort and problem of consumers which they are
facing while cleaning hair brush. As Most of the time, we notice that our hair is not the way we
like it. So, we get the feeling to brush our hair to make it the way we want it. Stimulus A
stimulus is something that human sensory receptors are able to detect. The hairbrush is an
essential grooming tool that everyone owns. We probably don’t realize how important it is to

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our daily lives or the history behind it that has made it so. This is a brief history of hairbrushes
and how they are still relevant today.

Ancient Times the hairbrush appears to have evolved from paint brushes made from
animal quills used up to 2.5 million years ago. Leaf.tv has found that ancient Egyptian
tombs have been found with combs, brushes, and mirrors, meaning the ancient Egyptians
and Romans used them to style their hair. Viking men also used combs to care for their
long hair. This is perhaps what set the way for our current culture of taking good care of
our hair and using products to style it. Spa week says that many early brushes were made
from animal hair and materials such as bone or ivory. Even today, boar bristles are
amongst the best brushes on the market and remain popular. To many at these times,
brushes were still a luxury item only possessed by the very rich. They would often be
given as wedding presents or gifts from a husband to a wife. This may seem a little strange
to us today when we can buy a hairbrush from a local store, but even now there are still
those who appreciate luxury hair care products as gifts.

18th to 20th Century

Some of the first mass produced hairbrushes that are similar to the modern versions were
introduced in 1777 by William Kent. They were based upon the concept used since ancient
times and had bristles hand stitched onto the handle, which took as many as 12 people to
complete one brush. Kent Brushes are still a popular name brand selling brushes today.
Other brands such as Mason Pearson also made developments throughout the 19th and
20th centuries and are also still around today.

Modern Day

While some of these early concepts still exist in our brushes today, modern enhancements have
shaped and improved them. Many contain nylon bristles, for instance, a substance that wasn’t
invented until 1935 and wasn’t sold until 1940 according to mental floss. In the 21st century,
modern innovations such as ionic brushes have been improving hair care further. These
Hairbrushes are heated electronically to make hair softer and prevent frizz, which has been a
lifesaver for many people who have difficulty managing their frizzy hair. It is now also
common for us to dry out hair with hair dryers, use unnatural chemicals and products in our
hair, and wash our hair more often. These do work to some degree, but many argue that they
actually damage our hair by removing essential oils. This is why we have ionic brushes and
similar inventions to make our hair easier to manage and looking good.

A Survey was conducted to find out the effectiveness of the existing product. I have followed
the steps of design ideology, brainstorming, mind mapping to come up with an innovative
solution and also study the market analysis so that customer can buy it in their own cost.

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OBJECTIVE

The objective is to design a hair brush in behalf to use by customer in easy way & to the
remove stuck hair and dirt in very easy way, since the existing hair brush create problem
while removing the dirt and hair stuck in creating difficulties in it.

NEED OF INNOVATION
A survey conduct and in that the it come to existing that 54.5% of people thought that hair
and dirt stuck in hairbrush is a real problem and 54.5%people were ready to invest in
product that provides a solution to this problem.

SOURCE OF IDEA
As every people in every house use hairbrush to comb their hair. And in every home their is the
problem of the hair stuck in hair brush and hygiene issue in it. Some people don’t prefer to
remove the hair from the hair brush because of hygienic issue. So in same way in my home also
same problem we all are facing so for this I think to design innovative in interesting product
that can help every people to every house.

USER STUDY

Age Group: 10 – 50

Men, Women, etc

Design research conducted to identify the effectiveness of the existing hairbrush that how hair
and dirt removing from it.

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11
Summary: My second survey solidified the fact that most people are using hairbrushes to comb
their hair. 37.2% of respondents were combing their hair 2 times a day and they used to clean
their hairbrushes once a month. The majority of people felt degust while taking out other
people's hair.45.2% of people think that the existing solution is not effective enough.

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EXISTING PRODUCT

SKETCHING / IDEATION

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FINAL IDEA

This is the final idea sketcing.

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PROTOTYPE

Prototyping of the final idea which is made by the help of the thermacol and the toothpic
sticks which the essance of the hair brush.

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HOW IT WORK

The product is very compact and easy to use.

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MATERIAL BOARD

ABS plastic
Acrylonitrile butadiene styrene is a common thermoplastic polymer.
Its glass transition temperature is approximately 105 °C. ABS is
amorphous and therefore has no true melting point. ABS is a
terpolymer made by polymerizing styrene and acrylonitrile in the
presence of polybutadiene.

Push buttons
A push-button or simply button is a simple switch mechanism to
control some aspect of a machine or a process. Buttons are
typically made out of hard material, usually plastic or metal.

Battery
A battery is a device consisting of one or more electrochemical
cells with external connections for powering electrical devices such as flashlights, mobile
phones, and electric cars.

Polyacetal
Polyoxymethylene, also known as acetal, polyacetal, and
polyformaldehyde, is an engineering thermoplastic used in precision
parts requiring high stiffness, low friction, and excellent dimensional
stability.

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 BRAND BOARD

"HAIRCARE HAIRBRUSH"

LOGO

The Haircare Hairbrush Company is located in the Noida sector 82, Uttar
Pradesh. The company provides a rich and diverse portfolio to its customers to
choose from.

PRODUCTS THEY MAKE

• Hairbrush
• Hair straightened
• Hair dryer
• Trimmer

MISSION

“Improve the quality of people’s lives through timely introduction of

Meaningful innovations

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 VISION

In a world where complexity increasingly touches every aspect of our daily

lives, we will lead in bringing sense and simplicity to people.”

SUPPLY CHAIN

“A supply chain is a network of facilities and distribution options that perform the function of
procurement of material transformation of these materials into intermediate and finished
products, and the distribution of these finished products to customers.

RAW MATERIALS
1. ABS Plastic

2. Push buttons

3. Polyacetal

4. Battery

SUPPLIERS
• ABS plastic and polyacetal are supplied by N.B.plastic Company which is located in Noida.
• Dev electrical provides the pushbuttons and battery.

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 MANUFACTURING

• After the collection of all the material the

manufacturing of hair care hairbrush is started.

• With the help of injection molding, the body of the

hairbrush is made, and with the help of a drilling
bristle hole is made, and after that are attracted in it.

• Colour to the hairbrush is automated done.

• After that product assembling and packaging are done. It conducts the hole integrated
procedure.

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 DISTRIBUTION/ RETAILERS

• Haircare Hairbrush has a good relationship with retailer’s network and retailers have a
relationship with consumers.

• Haircare and hairbrush tie-up with a different online store to sell the product and it has its own
website.

CONSUMERS

• Hair care Hairbrush advertises its products in various modes through the internet and with help
of posters and banners.
• Feedback and the opinions of the product.

USE OF THE PRODUCT/SERVICE

As hair brush help us to style and groom our self, so I have design the hair brush that is tangible
to the customer the keeping the problem in my I have redesign the hair brush with rigid or soft
spokes used in hair care for smoothing, styling, and detangling human hair, or for grooming an
animal's fur.

FUNCTIONAL

A hair brush in behalf to use by customer in easy way & to the remove stuck hair and dirt in
very easy way. Function of it how it will work:

• Start combing hair.

• If hair and dirt is stuck in the hair then we will pressure the bottom which given on the
brush.
• All the dirt and the hair stuck in the hairbrush will be automatically be remove by clicking
one button and with the rigid or soft spokes used in hair care for smoothing, styling, and
detangling human hair.

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COMPETITORS ANALYSIS
There are different types of hair brush competitors of hairbrushes and combs available; it can
be overwhelming to know which one is right for you. Depending on the type of hair you have,
we may want to use a specialized brush.

HAIR DETANGLER BRUSH

Detangler brushes are good for all hair types — even the thickest, curliest hair
— and they can be used on both wet and dry hair. They minimize damage from
brushing knotted hair, and their thin flexible bristles make it easier to painlessly
get knots out of kids’ hair.

WET HAIRBRUSH

The original wet brush is an affordable option. Its fine, soft bristles are strong
enough to work through the toughest knots and soft enough not to cause damage
to wet hair. The American Academy of Dermatology Association warns against brushing wet
hair because it’s more prone to breakage. However, if you have very textured or curly
hair, brushing when wet is a good idea. They typically have heat-resistant bristles that won’t
melt or break when blow-drying hair.

SHOWER HAIRBRUSH

A shower hairbrush is a wet hairbrush with vents for fast drying. Its flexible
design and soft bristles are perfect for sopping wet hair. Many come with a
hooked bottom for easy hanging off your shower caddy.

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CUSHION BRUSH

Cushion brushes have soft rubber bases and stiff wire or plastic bristles. The stiff
bristles are effective at stimulating the scalp and are good for brushing
out dandruff or buildup from hair styling products, and possibly for stimulating
hair growth.

THERMAL BRUSH

Thermal brushes are round or paddle brushes with a barrel made of a material that
conducts heat, such as ceramic, tourmaline, or titanium. This can speed up drying.
These are generally used by hair stylists, or people who frequently use a blow-dryer.

TINY BOAR BRISTLE BRUSH

Boar bristle brushes are popular because of their ability to redistribute the natural,
healthy oils in the scalp, which enhances hair health and creates smooth, shiny
locks. Every type of hair can benefit from a boar bristle brush, but a 100-percent
boar bristle brush with soft bristles is a good choice for people with fine, thinning,
or aging hair.

Nylon bristle brush

Nylon bristle brushes are made from a synthetic material that reduces static and
effectively detangles thick hair. Some brushes combine nylon bristles with boars’
hair bristles to both reduce static and detangle while also getting the health
benefits and natural shine that boars’ head bristles offer.

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CURVED BRUSH

Curved brushes are ergonomically designed to fit the shape of a human head.
Most are made of lightweight plastic and contain vents, which makethem a good choice for
travel, the gym, or anytime you want to dry your hair quickly.

NATURAL BRISTLE BRUSH

For vegans or anyone who wants the benefits of a boar bristle brush without
using animal products, some brushes combine other natural fibers, like agave,
with synthetics to achieve a bristle that looks and feels like boar bristle.

Mixed bristle brush

Mixed bristle brushes combine the shine-enhancing effects of boar bristles with the
scalp stimulation and easy detangling of nylon or wire bristles. This combination
can be most effective for those with long or thick hair.

Paddle brush

The wide base of paddle brushes enable them to cover a lot of ground quickly
while smoothing hair. They’re a great choice for people with long, straight hair.

VENTED BRUSH

A vented brush is the best choice for quickly blow drying soaking-wet hair. The
vents allow hot air to flow through, reaching all layers of hair.

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ANTI-STATIC HAIRBRUSH

Vented brushes can reduce static during blow drying because they allow heat to
flow through the brush, helping to illuminate static and frizz. Ionic brushes are said
to reduce static and frizz by adding negative ions into hair, and metal combs may
fight static.

ROUND BRUSH

Round brushes are a good choice for blow drying hair and styling loose
waves. They’re fully circular, which makes it easier to blow the hair under,
resulting in curls or waves (depending on the size of the brush).

TEASING BRUSH

Teasing brushes are small and designed to be used at the crown to add
volume and texture to fine or limp hair, and it can create the illusion of fuller
hair, which may be attractive to those experiencing hair loss.

RAT TAIL BRUSH

Rat tail brushes and combs are teasing brushes with a long, thin stem that can be
used for separating and lifting sections of hair to tease and create more volume.

WIDE-TOOTH COMB

Wide-tooth combs have thick teeth with space between them. They can be used on
thick or curly hair when wet.

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STRAIGHTENING BRUSH

Straightening brushes are a mix between a hot iron straightener and a paddle
brush. They heat up, can quickly straighten and smooth hair, and are less
damaging than a traditional hot iron.

SMOOTHING BRUSH

Smoothing brushes are paddle brushes with soft boar or nylon bristles. They can
be used for creating sleek styles and eliminating bumps when pulling hair back
into a ponytail or bun.

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SWOT ANALYSIS

“Staying Home; Saving Lives”-We have all been affected by the current COVID-19
pandemic. However, the impact of this pandemic and its consequences are felt differently
depending upon our status as Individuals and as members of society.

During these hard times, it was difficult for every Individual including child who used to play
and enjoy their days. So as in covid-19 times every people have to stay home many people
have lost their job, many people have gone in depressing some sort of health issue. Due to
that people are face many problem in their regular life. Hair care hair brush “was an exclusive
program which was introduced and focused mainly for the 10-50 years old that offers them a
chance to provide innovative solutions to some of the most pressing problems of their local
community

As a little bit experienced candidate at the marketing and sales domain interests me more to
learn and explore on this field. So, as to gain some knowledge and to spice up the routine in
this pandemic, I start working on the problem area which every home people are facing.

And the Vision of this project is as in a world where complexity increasingly touches every
aspect of our daily lives, we will lead in bringing sense and simplicity to people.”

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TECHNICAL FEASIBILITY
Hair care hair brush is helping us to style and groom our self. With the help of injection
moulding, the body of the hairbrush is made, and with the help of a drilling bristle hole is
made, and after that are attracted in it. Colour to the hairbrush is automated done. After that
product assembling and packaging are done. It conducts the whole integrated procedure.

FUNCTIONAL

A hair brush in behalf to use by customer in easy way & to the remove stuck hair and dirt in
very easy way. Function of it how it will work:

• Start combing hair.

• If hair and dirt is stuck in the hair then we will pressure the bottom which given on the
brush.
• All the dirt and the hair stuck in the hairbrush will be automatically be remove by clicking
one button and with the rigid or soft spokes used in hair care for smoothing, styling, and
detangling human hair.

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 MARKET ANALYSIS
a) PRODUCT FOR WHICH SEGMENT

Hair Care hair brush in behalf to use by customer in easy way & to the remove stuck hair and
dirt in very easy way. Function of it how it will work:

b) TARGETED AUDIENCE

The targeted audience which i have taken is between the ages 10-50 year old every people can
use it. As ever home people are facing the hair fall problem so the hair brush will help them to
get rid of this problem.

COSTING
Hair Care Hair Brush

Description: Brand new and high quality Round pin nylon comb teeth, no harm to the hair,
antistatic Compact and lightweight design, easy to carry It works on all hair types, long, short,
straight, curly, thick, fine Detangles tangles, knots, matted hair without breakage, tugging or
pulling.

Size: Approx. 23.6 x 7.5 x 4 cm / 9.29 x 2.95 x 1.57 inch

Looking at the target audience the costing of the product is Rs: 399

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FINANCIAL FEASIBILITY

This is the start-up concept so the financial cost i am investing from my site my
own investing to this bossiness.

CONCLUSION:

After completing my this project I can say that Hair care hair brush project was an exclusive
Project which was Introduced and focused mainly for the 10-50 years old that offers them a
chance to provide innovative solutions to some of the most pressing problems of their local
community.

And the mission is to “improve the quality of people’s lives through timely introduction of
Meaningful innovations

As a little bit experienced candidate at the marketing and sales domain interests me more to
learn and explore on this field. So, as to gain some knowledge and to spice up the routine in
this pandemic, I start working on the problem area which every home people are facing.

And the Vision of this project is as in a world where complexity increasingly touches every
aspect of our daily lives, we will lead in bringing sense and simplicity to people.”

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THANK YOU

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