Anita Gour (M421)

Manish Kadam (M430)

Akshay Lagwankar (M436)
Akshay Patil (M457)
 What is Digital Marketing?

• Digital marketing term for the

marketing of products or
services to targeted consumer
and businesses using digital
channel & technologies –
• Internet
• mobile phones
• Social Media
• Display advertising & many more
Evolution of
Digital
Marketing
 History & Evolution
● The term digital marketing was first used in the
1990s.

● 1993, the first clickable web-ad banner went

live

● 1994 saw new technologies enter the digital

marketplace. (First e-commerce transaction
was done over the internet)

● In 1996, some more search engines and tools

like HotBot, LookSmart, and Alexa were
launched.
● The first social media site Sixdegrees.com was
launched in the year 1997.

● 1998 was the golden year for digital marketing as

Google was launched in this year. Moreover, in
this year also Microsoft launched MSN, and Yahoo
launched Yahoo web search.

● 2002 professional social media network LinkedIn

was launched

● 2004, Gmail was launched. The same year

Facebook has gone live, and Google went public
● 2005 YouTube was launched

● 2009, Google launched Instant for real-time search

engine results

● 2012 is the year of social media. The companies have

increased their social media budget up to 64%

● 2014, the number of mobile and smartphone users had

surpassed the number of PC users.

● in 2017 Popular social networking sites are Facebook,

YouTube, Instagram, Twitter, Reddit, etc. Facebook has a
user base of 2.01 billion
 2010
The year of a milestones
● Facebook -500 million active users
● Twitter – 15 million active users
● LinkedIn – 60 million users
● Tagged -100 million total users
● Flickr hosts more than 4 billion images
 OUR EVOLUTION
SEO Tags Searched Hits

Like, Comments & Share

Bulk Campaigns
Digital Marketing consist of
Search Engine
Optimization

Mobile Search Engine

Marketing Marketing

Video Social Media

Marketing Marketing

Affiliate Email
Marketing Marketing
 Latest Practices In Digital Marketing

Artificial
Intelligence and Internet of Video Ads Content
Machine Things (IoT) Advertising
Learning

Location
Based Consumer Chatbots Moment
Marketing Engagement Marketing
Technology
Some other trends in India used by Companies for promoting digitally

Omni channel Marketing Hyper Local SEO

Insta reels Quora Marketing

Whatsapp Marketing LinkedIn Stories

Influencer Marketing Personalised Pop-up

WHAT DO THEY SAY ABOUT US?
 Need of Digital Marketing during Pandemic
 Due to the pandemic, businesses are relying on digital marketing more than ever. In
these unprecedented times and the absence of face-to-face business, digital
marketing is emerging as a survival kit for the companies. Now, companies require a
blend of social marketing, content marketing, SEO and influencer-led campaigns to
stand-up strong.
 In recent times, there has been a visible hike in companies who wish to create or
update websites, launch new e-commerce channels and create social media
campaigns, further using influencers and SEO to reach new audiences. These
advantages and opportunities offered by digital channels can become a part of long-
term marketing contingency plans of companies.
 Thus, digital marketing strategies can not only be an emergency fill-in but can work as
a long-term valuable plan, even when companies go back to normal. The demand for
digital marketers has exceeded its supply
 Recession Proof
 Economical
 Refinement of your strategy
 Brand Development
 Real time results
 Simple to measure
 Easily Accessible
 Quick and Easier Modification
 Can Be Measured
 Greater engagement
 SWOT
ANALYSIS
ON DIGITAL MARKETING
STRENGTH :

– Easy to target and reach more audience at a cheaper price.

– Campaigns can be easily customized and made more targeted as per our business requirements.
– As the world is more dependent on the internet, it helps the business to reach out and connect with
the people on a larger scale.
– Saves a lot of money as compared to the traditional way of marketing as it is cheaper and efficient.
– Being recognized as a brand has become much easier.
– The options are not confined to one or two, there are many options and people can choose to
switch from one to the other if PLAN A doesn’t work and that does not cost a great loss of money.
– Promotion of small business is easy as it is cost effective.
– Entrepreneurs find it very useful as they do not need a huge budget for this and it gives them huge
platform to make a mark on the digital world.
WEAKNESS:

– A challenge to reach the population which is still not using the internet.
– High chances of failure of digital marketing campaigns because of confusion due to the availability
of many different marketing options.
– Keeping pace with new trends and technology.
– Need of deep understanding of changing human behavior and requirements.
– If your brand or product is not justifying the users need, then the chance of getting bad reviews in
public is very high, which in turn might damage the reputation.
– Damage control of bad reviews or complaints on social media or digital platform is a huge task and
can even lead in degrading the brand value.
– Data Analysis is still a very big concern and very few people are professional in it as not many are
able to understand what data actually says.
OPPORTUNITY:

– More and More employment for the youth as this field is just growing and number of professionals
are less.
– Increase the reach of your brand therefore leading to direct profit.
– There are lot of ways through which owners earn money apart from their primary business, eg-
giving space for ads on website, affiliate marketing in e commerce etc.
– Indian Government Organizations are growing in a digital field.
– All the operation from railways, municipal organization etc. will become faster and smoother.
– Storing of valuable and confidential data of the government organizations will be easy and secured.
THREAT:

– If it doesn’t work perfectly then chances of back fire is higher i.e. it might damage the brand name.
– Due to ever changing trends of different marketing areas and ever changing rules of search engine
for optimizing the content, continuous awareness is required, which is very difficult.
– Storage of data with full security is still a big question mark.
– Analyzing the data in a wrong way can lead to damaging results which is found in a lot of companies.
– With the growth of this digital platforms, customers have become more vocal about their feelings
and opinions, and with the availability of this platform they have the power to damage as well as
advocate for any brand, which is a high risk for the marketers.
– Competition in the Industry has increased to be on top in customer search view.
RESOURCES
● https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

● https://iide.co/blog/digital-marketing-trends-india/

● http://bweducation.businessworld.in/article/Growing-Trends-For-Careers-In-Digital-Marketing-

/21-09-2020-323028/