Dow Coating Materials

EVOQUE™ Pre-Composite Polymer

Less TiO2, more performance

 Better Paint Powered by Dow
TiO2 savings is only part of the story. Formulating paint with EVOQUE™ Pre-Composite Polymer offers better wet and dry
hiding efficiency plus performance property improvements. In 2013, this breakout technology was nationally recognized
by the U.S. EPA as a winner of its Presidential Green Chemistry Challenge Award.

Features and Benefits

• Enhanced resistance • Increased corrosion resistance • Sustainability improvements
to household stains • Improved tannin stain blocking as demonstrated by Life
• Improved stain removal • Enhanced dirt pick-up resistance Cycle Assessment

Technology Overview

TiO2 Only TiO2+ EVOQUE™ TiO2 Only TiO2+ EVOQUE™ TiO2 Only TiO2+ EVOQUE™ TiO2 Only TiO2+ EVOQUE™

S/mil (Kubelka-Munk) & Y-Reflectance Comparison

EVOQUE™ Pre-Composite Polymer Creates a polymer- Promotes uniform Offers improved TiO2 efficiency
attaches to TiOEVOQUE pigment composites.
pigment. Pre-Composite Polymer polymer-pigment distribution. and film barrier properties.
2

vs.
Improving TiO Efficiency
Small
2 & Large Particle Size Binders

7 44
S/Mil & Y-Reflectance Comparison
S/mil (Kubelka-Munk)
S/mil (Kubelka-Munk)

S/mil Y-Reflectance
43
Y Reflectance
Y Reflectance

Large Particle Size > 200nm

6 42

Small Particle Size < 200nm

41
EVOQUE™ Pre-Composite Polymer

5 40
Competitive A RHOPLEX™ Competitive B RHOPLEX™ EVOQUE™ 1180
AC-464 VSR-1050 & RHOPLEX™
VSR-1050

Figure 1. AtLarge
equal levels of TiO
Particle
, light scattering
Particle
2
and tint strength
EVOQUE
are notably improved with the use of EVOQUE™ Pre-Composite Polymer
Y-Reflectance
when compared
Size > to either small-
200mm Size <or large-sizePre-Composite
200mm particle binders.
Polymer

2 S/mil
Exterior Paint Performance

Tannin Stain Blocking/90 Days Exposure Dirt Pick-Up Resistance/6 Years Exposure

Control Paint Composite Paint Control Paint Composite Paint

(Conventional Acrylic Binder) (EVOQUE™ 1180 Binder) (Conventional Acrylic Binder) (EVOQUE™ 1180 Precursor)

Figure 2. 50-VOC gloss paint formulation applied over Cedar Figure 3. Two coats 50-VOC gloss formulation applied directly
substrate; 90 days exposure, horizontal down: Spring House, PA. over gloss alkyd substrate; 6 years exposure, north vertical:
Spring House, PA.
Rust Staining Resistance

Initial 18 Months Initial 18 Months

Control Paint Composite Paint

(Conventional Acrylic Binder) (EVOQUE™ Precursor)

Figure 4. Series 10BW: 50-VOC flat paint formulation applied over cold rolled steel; 18 months exposure, north vertical: Spring House,
PA. (Differences between control and composite still apparent after 27 months exposure.)

Household Stain Removal

Control Paint Composite Paint Control Paint Composite Paint

(Conventional Acrylic Binder) (EVOQUE™ 1140 Binder) (Conventional Acrylic Binder) (EVOQUE™ 1140 Binder)

Coffee Coffee

Tea Tea

Grape Juice Grape Juice

Figure 5. Left: Semi-gloss paint formulation (26% PVC/36% VS). Right: Flat paint formulation (45% PVC/36% VS).

3
Improving Sustainability Impact Assessment – ISO 14040-14044

Figure 6. As demonstrated by a third-party validated Primary Energy Consumption

Life Cycle Assessment, waterborne paints made with
Human Toxicity Water Consumption
EVOQUE™ Pre-Composite Polymer and ROPAQUE™
Opaque Polymer (green) yield the lowest impact in
Green-House Wastes
10 out of 10 measured categories as compared to
Effect
other binder technologies.
  Control
ROPAQUE™ Opaque Polymer Eutrophication Non-Methanic
Potential Volatile Organic
EVOQUE Pre-Composite Polymer
™
Compounds
EVOQUE™ Pre-Composite Polymer
Resources Depletion Chemical Oxygen Demand
and ROPAQUE™ Opaque Polymer
Air Acidification Potential

30% PVC Interior Semi-Gloss Acrylic Paint

Dow was named a winner of the 2013 U.S. EPA Presidential Green Chemistry Challenge Award
for the development of EVOQUE™ Pre-Composite Polymer Technology. The U.S. EPA grants the
Award each year to organizations that incorporate the principles of green chemistry into chemical
design, manufacture and use. EVOQUE™ Pre-Composite Polymer Technology helps to improve TiO2
efficiency and raise paint performance in key areas such as stain resistance and durability.
A third-party validated Life Cycle Assessment (LCA) demonstrates that paints formulated with
EVOQUE™ Pre-Composite Polymer Technology reduce the environmental impact of house
paint in 10 out of 10 key categories, including water quality, air quality and Green House Effect.

Pre-Composite Polymer

Dow Coating Materials dow.com/coatingmaterials

800-447-4369

Form no: 884-00462-0314-NAR-EN-EST

®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow © 2014 The Dow Chemical Company

Notice: No freedom from infringement of any patent owned by Dow or others is to be inferred. Because use conditions and applicable laws may differ from one location to another and may change with time,
the Customer is responsible for determining whether products and the information in this document are appropriate for the Customer’s use and for ensuring that the Customer’s workplace and disposal practices
are in compliance with applicable laws and other governmental enactments. The product shown in this literature may not be available for sale and/or available in all geographies where Dow is represented.
The claims made may not have been approved for use in all countries. Dow assumes no obligation or liability for the information in this document. References to “Dow” or the “Company” mean the Dow legal
entity selling the products to Customer unless otherwise expressly noted. NO WARRANTIES ARE GIVEN; ALL IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ARE
EXPRESSLY EXCLUDED.