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Notes 220718 205837 E3c
Notes 220718 205837 E3c
Notes 220718 205837 E3c
are similar and complementary. Attitude is the degree or extent to which anindividual like or
dislike something. Attitude is defined as the predisposition to respondin a general favourable
or unfavourable manner with respect to the object of attitude.Ajzen {1987}.According to Allport
cited in
Banu {1984} an attitude is a mental neural state of readiness, organized through experience
exerting a directive or dynamic influence upon the individual`s response to all objects and
situations with which it is related.
A study conducted by Shaik Karim and E.Lokandha Reddy , {2014}in AndhraPradesh observed
that there exist a positive image of the entrepreneur and entrepreneur ranked third as
profession. In this study the attitude of the students measured by using the variables likes
perception of desirability, feasibility,Entrepreneur`s image, intention etc. Herethe researchers
found students consider that create a firm at present is more difficult than past decade.