Professional Documents
Culture Documents
5 Dafpus
5 Dafpus
Aaker,davis. 2009. “Strategic Market Management”, (Fourth ed): Jhon Wiley & Sons .Inc
Agusti, M., Utari, W., & Putra, N. M. W. (2020). Analisi Pengaruh Promosi Dan Citra
Destinasi Terhadap Minat Berkunjung Dengan Kepercayaan Sebagai Variabel
Perantara. Jurnal Mitra Manajemen, 4(11), 1558–1572. Retrieved From Http://E-
Jurnalmitramanajemen.Com/Index.Php/Jmm/Article/View/125/69Sulistyo, A.,
Gumilar ,A. (2019). Studi Citra Rumah Sakit Dan Kualitas Pelayanan Terhadap
Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Rumah Sakit Awal Bros
Tangerang. DOI: http://dx.doi.org/10.31000/jmb.v8i2.1604
Azize Şahin, C. Z. (2012). The effects of brand experience and service quality on
repurchase intention: The role of brand relationship quality. African Journal of
Business Management, 6 (45), 11190-11201.
https://doi.org/10.5897/AJBM11.2164
Universitas Esa Unggul
Brakus, J.J., Schmitt, B.H & Zarantonello, L. (2009). “Brand Experience : What Is It? How
Is It Meassured? Does It Affect Loyalty? Journal Of Marketing, Vol.73, No.2
Fandy Tjiptono, 2008 .Strategi Pemasaran, Edisi III, Yogyakarta : CV. Andi Offset
Huang, Chao-Chin. (2017). The impacts of brand experiences on brand loyalty: mediator
of brand love and trust. Management Decusuin, Vol. 55, Issue 5,
Institute of Medicine. Crossing the quality chasm: a new health system for the 21st
century, 2001 Committee on Quality of Health Care in America, Institute of
Medicine Washington, DC, USA, National Academies Press
J, Hendrartini. (2010). Pedoman Implementasi Sistem Jaminan Kesehatan Bagi Ppk Dan
Rumah Sakit.Yogyakarta: Pusat Manajemen Pelayanan Kesehatan Fakultas
Kedokteran Ugm,
K.L. Keller. 2009. Manajemen Pemasaran. Edisi kedua belas. jilid 1. PT Index. kelompok
Gramedia. Jakarta
Kertajaya, 2007, Hermawan Kertajaya on Marketing. Edisi Soft Cover, Mizan Media
Utama, Bandung.
Kotler Dan Keller, (2015), Manajemen Pemasaran, Jilid 1, Edisi 13, Jakarta: Erlangga
Universitas Esa Unggul
Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga
Kotler, Philip & Keller, Kevin Lane. (2009). Manajemen Pemasaran. Edisi 13. Jilid 12.
Penerbit Erlangga Jakarta.
Moreira, A., Silva, P. M., & Moutinho V. M. (2017). The Effects of Brand Experiences on
Quality, Satisfaction and Loyalty: An Empirical Study in the Telecommunications
Multiple-play Service Market. Innovar Journal, 27 (64)
Mowen, J.C., dan Minor, M.S. (1998). Consumer Behavior and Marketing Strategy. New
York : Mc Graw-Hill Companies
Panjaitan, J. E., & Yuliati, A. L. (2016). Pengaruh Kualitas Pelayanan Terhadap Kepuasan
Pelanggan Pada Jne Cabang Bandung [The Influence Of Service Quality On
Customer Satisfaction At Jne Branch In Bandung]. Derema (Development Research
Of Management): Jurnal Manajemen, 11(2)
Pullman, M.E. and Gross, M.A. 2004. “Ability of Experience Design Elements to Elicit
Emotions and Loyalty Behaviors.” Decision Sciences, no.3 vol. 35.
Rangkuti, Freddy. 2003. Measuring Customer Satisfaction: Teknik Mengukur dan Strategi
Meningkatkan Kepuasan Pelanggan. edisi pertama. PT Gramedia Pustaka Utama.
Jakarta.
Ruswanti, Endang 2021. Panduan Penulisan Laporan Ilmiah “Atensi Kredibilitas Perusahaan
Iklan Dua Sisi”. Yogyakarta: CV Andi Offset. ISBN: 978-979-29-5420-3
S. Supriyanto dan Ernawati, 2010. Judul : Pemasaran Industri Jasa Kesehatan. Penerbit CV
Andi Offset : Yogyakarta
Universitas Esa Unggul
Schmitt, B. H. 1999. Experiential marketing: How to get customers to sense, feel, think,
act and relate to your company and brands. New York: Free Press.
Sholikin, A. (2021). Analisis Pengaruh Brand Experience, Product Quality, Dan Service
Quality Terhadap Brand Loyalty Dengan Customer Satisfaction Sebagai Variabel
Intervening.
Simamora, Henry. 2004. Manajemen Sumber Daya Manusia. Yogyakarta: STIE YKPN
Tjiptono, Fandy. 2007. Strategi Pemasaran. Edisi Pertama. Andi Ofset, Yogyakarta.
Vigaretha, G., & Handayani, O. W. K. (2018). Peran Kepuasan Pasien Sebagai Variabel
Mediasi Pengaruh Mutu Pelayanan Terhadap Loyalitas Pasien. Higeia (Journal Of
Public Health Research And Development), 2(4)
Vimla and Taneja, U. (2020) ‗Brand image to loyalty through perceived service quality
and patient satisfaction: A conceptual framework‘, Health Services Management
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Yi-HsinLin, et al. (2021). The effect of social mission on service quality and brand image.
Journal of Business Research.