JOB DESCRIPTION

Job Title: Digital Marketing Executive - East Asia

International Network - Cambridge International

Department / Business Unit:

Location: Beijing or Shanghai, China

Grade: E

Reports to (job title): Digital Marketing Manager, East Asia

JOB DESCRIPTION

JOB PURPOSE

To contribute to the achievement of the Cambridge International business objectives by focusing

on our online campaigns, social media tools and internet options.

PRINCIPAL ACCOUNTABILITIES

Digital marketing (70%)

• Work with digital marketing manager to develop, implement and manage digital
communications strategy for WeChat and Chinese language website to engage with our
schools and wider stakeholder groups.
• Evaluate engagement and impact with our digital communications on regular basis, and use
the data to improve our communications through all channels.
• Create and deliver content for our social media channels in China.
• Keep Chinese language website up to date.
• Develop digital campaign to promote regional online and face-to-face events.

Webinar (20%)

• Work with functional team to develop a rolling webinar plan.

• Identify and manage webinar platform.
• Create marketing collateral to promote our webinars.
• On-site support for each webinar and trouble-shooting.
• Create webinar feedback report.

Other marketing projects support (10%)

• Help with new supplier creation, purchase order raising and payment.
• Support the delivery of marketing events in the region.
KNOWLEDGE, SKILLS AND EXPERIENCE

Qualifications
• Bachelor degree or above.

Skills
• Excellent time management and Multi-tasking
• Strong interpersonal skills and the ability to work effectively within a team
• Detail oriented and Confident communication
• Good proven IT skills, including knowledge of MS Word, Excel and Outlook.
• Chinese native speaker with fluent English.

Experience
• Strong track record of managing digital marketing campaigns especially on social media.
• Experience in marketing or project management is an asset.
• Experience of working in an international organization is preferred

Behaviors

• Proactive approach
• Passionate about education
• Accountability
• Self-starter
• Collaboration
• Flexibility in the face of emerging and changing requirements
• Cultural sensitivity
• Tact and diplomacy
• Persistent, Perseverance, Resilience