Ashrith K M

Adobe Analyst
Bengaluru/Karnataka | 8553226679 | Ashrith014@gmail.com

Summary Skills
A focused professional offering over 6+ years of experience in the field of Software Adobe Analytics and reporting
Testing & Analytics.With 2+ years of experience in Web Analytics and Audit team Adobe Target
deliverables with experience in Adobe Analytics & Reporting (Omniture), Adobe Google Tag Manager
Launch, Adobe DTM, Analytics Workspace, Web Analytics, Integrations through Google Analytics
Adobe I/O, Adobe Target,Google Analytics,GTM. Adobe Launch & DTM
Java Script & HTML
Manual Testing
Work experience
Adobe Analyst 2016 - Till date
ICF Next
Roles & Responsibilities:

Supporting Canada, US and Indian businesses with Analytical Website Reporting

and Tag Implementation.
Supporting multiple clients of different websites like ecommerce Site, Health Care
Site, Life Insurance Site etc;
Key Job Responsibilities:

Website Analysis, Identifying Goals and defining Key Business Requirements to align
with the business goals and provide Business Requirement Document (BRD), Data
layer and Solution Design Reference (SDR).
Implementation and Validation of Tags along with Daily, Weekly, Monthly, Quarterly
and Yearly Reporting support with key insights.
Implementation Role:

Configuration of Adobe Analytics using Adobe Launch.

Implementation of analytics tagging requests and Validation of tags.
Implementation of Google Pixels and other third-party tags using Adobe Launch.
Implementation of tags and triggers to to track conversions, website analytics,
retargeting.
Reporting Role:

Configuration of Report suites and Adobe Analytics Variables.

Creation of Weekly, monthly, Quarterly Dashboards and presenting to the Client
Marketing Teams.
Providing Insights which helps to increase the client business conversions based on
analytics reports.
Creating custom reports in google analytics to render to client requirements.

Target Developer Role:

Configured A/B testing activity to introduce a new html based component to

implement a new drop down navigation menu to analyse user behaviour .
Created a geo location based audience section
Created POC on how to implement and use recommendation activity.

QA Role :

Creation of Test Cases, Test Reports, RTM,validating requirements

Responsible for giving QA sign-off for GO LIVE
Using swagger and postman to preform API based testing.
Mobile Testing on Android and IOS Devices
Configuring content to test on CRM tools like sitecore,AEM.
Qa Engineer 2014 - 2016
Versatiletech
Roles & Responsibilities:

Research and evaluate software system functional requirements such as SRS and
FRS Documents. These are also known as “System Requirement Specification” and
“Functional Requirement Specification Documents”
Identify the relevant software system needs and implement them on the test cases
creation phase
Design, develop and execute test cases to cover all the requirements efficiently as
per the software program
Design RTM to ensure best test coverage
Involved in Test execution, Tracking the Defects, and Defect Analysis in AtTask .
Performed Browser/Mobile based Campaign testing
Compatibility testing using Device anywhere , litmus
Verify data on Oracle Responsys for campaign testing

Education
Bachelor of Engineering (BE) in Computer Science 2009 - 2013
Engineering
VTU University, Bangalore.

Projects Worked:
Project 1 : Life Insurance Site ( Max Bupa)

This project started with the discussion on importance and advantages of web
analytics to the client marketing team in which site is using AEM as CMS(Content
Management System).
Analysed the site and gathered the requirements, Prepared Data layer and SDR
documents.
Coordinated with the developers for the Data layer implementation and for placing
of Direct call rule and custom events.
Configured Launch Embed code through Adobe I/O
Configured the Report suites and Adobe Analytics variables.
Implemented and validated the rules.
Created Dashboard using dashboard
Presented the data to the client when the site went live and did deep dive analysis
for the pages which has high bounce rate.
Implemented Google pixel tags.
Project 2 : E-commerce (Asian Paints)

Implemented all e-commerce related tags using products variable

Defined product category using classification importer.
Sent and presented Weekly Dashboard to the Client
Implemented Google pixel tags.
Project 3: Payback

Created custom metrics and reports in adherence to client needs.

Project 4 : Asian Paints ( Adobe Target Developer)

Configured multiple Experiential targeting to change the banner images at a

different location in a carousal to support the seasonal campaign.
Configured A/B testing activity to introduce a new html based component to analyse
the user behaviour.
Interacted with the marketing team to gather the requirement and form the
hypothesis.
Presenting the experiment results to marketing team.
Configured A/B testing activity to introduce a new html based components such as
navigation menu, Multi grid navigation bar, Hero banner, to analyse user behaviour
and conversion rate.
 Created various audience segments including geo based.
Configured a form based experience target activity to hide cookie pop up in mobile
devices.
Created a POC to implement recommendation targeting .
Project 5 :McDonald’s ( QA)

Testing McDonald’s site (AEM 6.0) on Author, Publish and Dispatcher

Mobile Testing on Android and IOS Devices
Creation of Test Cases, Test Reports
Responsible for giving QA sign-off for GO LIVE
Performance testing using Neo load.

Project 6 : Amway( QA)

Research and evaluate software system functional requirements such as SRS and
FRS Documents. These are also known as “System Requirement Specification” and
“Functional Requirement Specification Documents”
Identify the relevant software system needs and implement them on the test cases
creation phase
Design, develop and execute test cases to cover all the requirements efficiently as
per the software program
Design RTM to ensure best test coverage
Involved in Test execution, Tracking the Defects, and Defect Analysis in AtTask .
Performed Browser/Mobile based Campaign testing
Compatibility testing using Device anywhere , litmus
Verify data on Oracle Responsys for campaign testing

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