Hallmark Business School

SWOT Analysis
Strengths
1. Committed Leadership (both the Director and Managing Trustees)
2. Campus Captivation (both ‘experiential’ as well as ‘remoteness’)
3. Good Reputation (Not on Meritocracy but among the Mediocrity)
4. Faculty Freedom (helps attract and retain good faculty members)
5. Academic Flexibility (Accommodates Students’ Expectations)
6. Faculty Team (Qualified and Dedicated)

Weaknesses
1. Myopic (not strategic)
2. Lack of Risk Appetite (stunted growth and stranded at the
crossroads)
3. Absence of Standards and Accreditations
4. Limited professional excellence
5. Lack of Vision (has been ‘muddling through’ and not ‘charging
ahead’)

Opportunities
1. To leverage Digital Education boom
2. To merge, acquire, amalgamate, or enter into a JV
3. To partner with a foreign University
4. To become a Degree Awarding College as a constituent of a large
University

Threats
1. Volatility in admission numbers
2. Becoming financially unviable
3. In eligibility due to stricter enforcement of National Educational
Policy
4. Becoming obsolete or irrelevant in the next 10 years due to
paradigm shift in education system