Business Plan Group 9

APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
DEVELOPMENT AND MANAGEMENT OF NEW ENTERPRISE
APT2053
BUSINESS PLAN
GROUP MEMBERS (GROUP 9) MATRIC NO

NURUL SHUHASNIZA BINTI KAMARUZAMAN E20A0468
THALUT HAQQI ADEN E20A0594
NUR HAWA IMAM BINTI MUHAMAD E20G0624
NOR AINI AYUNI BINTI MOHD HARUN OWI E20G0623
NURAIN FATIHAH BINTI MAT NASIR E20G0625
JACISSA JOSEPH E20A0340
LECTURER: SIR SOLOMON GBENE ZAATO
DATE OF SUBMISSION: 27 JUNE 2022

TABLE OF CONTENT
Contents Page Number
1.0 Introduction
2.0 Organisational Plan
3.0 Product or Service Description
4.0 Marketing Plan
5.0 Growth Plan
6.0 Conclusion
References
1
1.0 INTRODUCTION
1.1 Name of the company and Logo

 Sweet Cocktail Company
1.2 Location of the business
Image 1: Universiti Malaysia Kelantan Kampus Jeli, Kelantan
 Universiti Malaysia Kelantan Kampus Jeli, Kelantan is the desired selling location to
sell our product, Sweet Cocktail. This location is located at Jeli in Kelantan. Our
target customers are students and employees of UMK Jeli Campus.
1.3 Vision
 To be a competitive sweet drink supplying business that can provide the best service
in the needs of customers
 Owning a private limited company in the future.
2
 Had business branches throughout Malaysia and were able to grow our business
abroad.
1.4 Mission
 Provide clean, halal, and pure snacks in accordance with customer requirements.
 Ensure customer satisfaction is continuously in line with the production of supplied
cocktails products.
 Committed to providing the best service in terms of cocktails preparation and
customer service equivalent to the set fee.
1.5 Objective
 To get profit
Aim for long-term profits to further expand the business internationally.
 Services
Provide excellent and quality services to meet the needs and satisfaction of
customers as well as be a role model to other sweet drink businesses.
 Innovation
Diversify menus/options and upgrade service technology to fulfill the needs and
tastes of customers.
 Creating new markets and new customers

Always be productive and creative in creating new markets and wisely looking for
new potential customers in providing long-term profits to the business.
3
2.0 ORGANISATIONAL PLAN
Leader (Thalut)
Marketing Operations and

finance Design team Sales team
administration
(Shuhasniza) (Hawa)
(Ayuni) (Ain)
Accountant
(Jacissa)
2.1 Schedule of tasks and responsibilities
NO. Job title Task Responsibilities

1. Leader  Leading the business To be a
operating starting from
the beginning until the  Coach
end.  Visionary
 Decision-maker
 Team player
 Influencer
 Strategist
2. Marketing  Plan, coordinate, and  Provide coaching and

Administration manage all guidance to ensure
administrative maximum efficiency.
procedures and  Purchase new
system material as needed
3. Operation and  Act as the main point  Control the asset

Finance of contact for management
addressing any equipment and stock
inquiries and questions and support the
related to financial operations function.
operations.  Control the cost
management
4
 Manage account
payables and
receivables activities.
 Develop financial
goals and objectives
for the team.
 Monitor and manage
expenses within the
established budget.
 Develop operational
initiatives to achieve
financial goals
4. Accountant  Ensuring the accuracy  Preparing and
of financial documents, maintaining important
as well as their financial reports.
compliance with  Conducting
relevant laws and forecasting and risk
regulations. analysis assessments
5. Design team  Preparation of  Producing consistently

design and excellent visual work.
presentation.  Producing a host of
ideas, selecting the
best ones, and selling
them to the other
members of the team
and to clients.
 Developing concepts,
graphics, and layouts
for product
illustrations, company
logos, and websites.
6. Sales team  Present, promote and  Maintaining positive

sell products/services business relationships
using solid arguments to ensure future sales.
to existing and  Manage and promote
prospective customers the product through
our official website.
5
2.2 Owner/Partner/Shareholders’ Background
Name Thalut Haqqi Aden
Academic
qualifications
Skills/experiences Kemahiran perniagaan secara online
Present occupation Student
Previous business
experience
Name Nur Hawa Imam binti Muhamad
Academic
qualifications
Previous business
experience
Name Nurul Shuhasniza binti Kamaruzaman
Academic
Sijil Pelajaran Tinggi Malaysia (STPM)
qualifications
Previous business
Business online (Shopee)
experience
Name Nor Aini Ayuni Binti Mohd Harun Owi
Academic
Sijil Tinggi Pelajaran Malaysia (STPM)
qualifications
Previous business
experience
6
Name NurAin Fatihah Binti Mat Nasir
Academic
qualifications
Previous business
experience
Name Jacissa Joseph
Academic
qualifications
Previous business
experience
7
PRODUCT OR SERVICE DESCRIPTION
The Sweet Cocktail Company sells cocktail water that is different from the water sold
out there. To have a rich taste of fruit, we use fresh and fresh fruits imported from local
farmers such as strawberries, papaya, lychees, grapes, and more. This shows we do not use
fruits sold in cans to avoid the unsatisfactory taste. The sweet fat taste of our cocktail water is
sure to make customers always want to buy more and keep people looking for it. We also do
not use artificial coloring, instead, the color is born from a mixture of mixed fruits. People
nowadays have the awareness to drink and eat healthy food, therefore, our cocktail water is
perfect to drink with the whole family on afternoon tea or anytime. This cocktail water not
only has a refreshing effect but also has vitamin A, vitamin C, vitamin B9, vitamin E,
potassium, and calcium from milk which helps strengthen bones and is high in antioxidants.
Not only that, but our company also sells a variety of organic sweets and chocolates
which are free from sweeteners, artificial colors, artificial flavors, and other synthetic
materials that can be harmful to health. Our sweets are the best choice for people who crave
sweets but are made from organic ingredients.
8
4.0 MARKETING PLAN
A marketing plan may be part of an overall business plan. The marketing

plan is a highly detailed, heavily researched, and hopefully, well-written report
that many inside and possibly outside the organization will evaluate. In many
respects, the marketing plan is the most important document produced by
marketers as it not only helps to justify what has occurred in the past but is critical
for explaining where a company intends to go in the future. The marketing plan is
widely used by both large corporate marketing departments and by small start-up
companies. It is particularly important for marketers who seek funding for new
projects or to expand existing products or services.
4.1 Online marketing strategies
Search Engine Marketing

Using Website - website has a solid online presence and got
everything needed to acquire high ranking on search engine and
to attract more traffic. That's where search engine marketing
comes into the picture as a mix of SEO & PPC ads.
Creative on Social Media

Being different. Social media marketers know it all - campaigns,
how to run them,the frquency of update and everything technical.
Use Video Content

Introduce our product/ business through storytelling with
characters people can relate to stories that instigate feeling and
imagination.
Make Most Influencer Marketing

People love to read about recipes and nutritious value of the food
they are eating. And to cater that need, there are thousand of
food bloggers active on the internet including Sweet Cocktail.
Use Emails
Not all people will visit our website frequently. To reach out to
them, we inform about our offerings and details about their others
in timely manner by e-mail and SMS. E-mail & SMS are still the
most reliable means of communication.
9
5.0 GROWTH PLAN

A growth plan is a granular, systematic record of ambitions for the business
future. It sets out business goals and targets, and clear strategies and tactics for
reaching them. A growth plan considers the current state of business including
strengths, weaknesses, and opportunities. It is an action plan and schedule to
achieve the vision also creating a strategic plan as a key part of planning for growth.
Creating a growth plan takes time but it helps to keep growth effort on track and
ensures that the company expands in a targeted and organized way. A growth plan
covers a shorter period, typically 12 to 24 months is a contrast to a business plan
which focuses on a three to five-year timeframe.
The opportunity gap that we have identified is the cocktail business was
founded because they saw a great business opportunity to make a profit. This is
because there are so many fans of this type of food, and we also serve with a
delivery system that makes it easy for buyers. The business that we run is also not
done by many others, therefore, will be our few competitors in this business. In
bridging the gap of opportunities that exist, we need to know the problems faced by
society as they are too lazy to walk and buy. Apart from that, students studying
abroad will miss Malaysian food such as fruits that are available in Malaysia but not
available abroad such as dragon fruit, mango, rambutan, and so on. As a solution,
we created this online business to help the community who are not too busy with
their jobs and help those students who are outside Malaysia who miss Malaysia food
with this online business will facilitate the work of the community.
The customer segment chosen by the business is a niche market that is a
student and staff of UMK Jeli Campus. It will be the best seller because this Sweet
Cocktail is seen as rare because it is not something that is sold on campus. This
product has also been in high demand and is in trend nowadays. The closest place
for students to get the same product is from Jeli City Centre or Tanah Merah from
brands such as Air Balang Viral, Cool Blog, and Sweet Dessert Cafe which is 15
minutes away from UMK Jeli Campus. In addition to students, our target customers
are also staff from UMK Jeli Campus. Staff can buy it at lunchtime or at night online
or on campus. We also plan to further our business outside of the campus so that
more customers can try our product and expand our business to local people, the
public, and entrepreneurs. As we try to expand little by little and make our product
more popular so that will be more people know our business. The price of drinks is
affordable not only for the staff, local people, the public, and entrepreneurs but also
for students. It costs RM 5 for a regular cup and RM 7 for a larger cup. Only high-
quality ingredients are used to provide customers with the best quality drinks and get
their satisfaction. This Sweet Cocktail is easily prepared in a container to meet the
life schedule of our busy customers so that they can always grab it anywhere and
fast.
10
6.0 CONCLUSION
In conclusion, we know that starting up a business is not easy. This is

because many things we need to think about the needs and wants of customers,
identify the target market and market share, and find a strategic place to succeed in a
business. Next, we also need to calculate all the expenses like a marketing budget
and operational budget before we start a business. The most difficult part is the
financial plan because we need to determine the cash flow of every aspect, Pro-
forma balance sheet, and etc.
The cocktail is a self-made sweet drink in Malaysia. Cocktails can be made

with any ingredients based on our own favourite flavors and tastes. For instance,
there are people who like to put a lot of jelly, fresh fruits, and etc. By creating or
building this business, students and employees can enjoy this sweet drink without
buying or purchasing the ingredients individually.
By writing this business plan, we also need to calculate and analyse our
company financial ratios such as ratios, activity ratios, leverage ratios, and
profitability ratios. We also learned how to promote our products and analyse our
competitors in their strengths, weaknesses, opportunity, and threats. In financial plan
show that our company is making a profit from sales revenue, this means, this project
has been carried out well without any losses. In our growth plan, we hope we can
grow our business and compete healthily with other competitors with products that
are very similar to us. In connection with that, we are very confident and believe our
business venture will create and establish a very satisfactory investment.
11
REFERENCES
Business Model Canvas. (4 August 2014). Customer Relationships. Retrieved from Business
Model Canvas: https://bmcintroduction.wordpress.com/customer-relationships/
Clever. (9 March 2015). Customer Relationship block in Business Model Canvas. Retrieved
from Cleverism: https://www.cleverism.com/customer-relationship-block-in-business-
model-canvas/
Parker, T. (7 September 2021). What’s a Good Profit Margin for a New Business? Retrieved
from Investopedia:
https://www.investopedia.com/articles/personal-finance/093015/whats-good-profit-
margin-new-business.asp#toc-what-is-a-profit-margin
Strategyzer AG. (2019). Customer Relationships - Business Model Canvas | Strategyzer.
Retrieved from Strategyzer.com: https://www.strategyzer.com/business-model-
canvas/customer-relationships
12

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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022

DEVELOPMENT AND MANAGEMENT OF NEW ENTERPRISE

GROUP MEMBERS (GROUP 9) MATRIC NO

LECTURER: SIR SOLOMON GBENE ZAATO

DATE OF SUBMISSION: 27 JUNE 2022

Contents Page Number

2.0 Organisational Plan

3.0 Product or Service Description

4.0 Marketing Plan

5.0 Growth Plan

1.1 Name of the company and Logo

1.2 Location of the business

Image 1: Universiti Malaysia Kelantan Kampus Jeli, Kelantan

 Creating new markets and new customers

2.0 ORGANISATIONAL PLAN

Marketing Operations and

2.1 Schedule of tasks and responsibilities

NO. Job title Task Responsibilities

2. Marketing  Plan, coordinate, and  Provide coaching and

3. Operation and  Act as the main point  Control the asset

5. Design team  Preparation of  Producing consistently

6. Sales team  Present, promote and  Maintaining positive

2.2 Owner/Partner/Shareholders’ Background

Name Thalut Haqqi Aden

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

Name Nur Hawa Imam binti Muhamad

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

Name Nurul Shuhasniza binti Kamaruzaman

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

Name Nor Aini Ayuni Binti Mohd Harun Owi

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

Name NurAin Fatihah Binti Mat Nasir

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

Name Jacissa Joseph

Skills/experiences Kemahiran perniagaan secara online

Present occupation Student

PRODUCT OR SERVICE DESCRIPTION

4.0 MARKETING PLAN

A marketing plan may be part of an overall business plan. The marketing

4.1 Online marketing strategies

Search Engine Marketing

Creative on Social Media

Use Video Content

Make Most Influencer Marketing

5.0 GROWTH PLAN

In conclusion, we know that starting up a business is not easy. This is

The cocktail is a self-made sweet drink in Malaysia. Cocktails can be made

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