Professional Documents
Culture Documents
Business Plan Group 9
Business Plan Group 9
APT2053
BUSINESS PLAN
TABLE OF CONTENT
1.0 Introduction
6.0 Conclusion
References
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
1.0 INTRODUCTION
Universiti Malaysia Kelantan Kampus Jeli, Kelantan is the desired selling location to
sell our product, Sweet Cocktail. This location is located at Jeli in Kelantan. Our
target customers are students and employees of UMK Jeli Campus.
1.3 Vision
To be a competitive sweet drink supplying business that can provide the best service
in the needs of customers
Owning a private limited company in the future.
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Had business branches throughout Malaysia and were able to grow our business
abroad.
1.4 Mission
Provide clean, halal, and pure snacks in accordance with customer requirements.
Ensure customer satisfaction is continuously in line with the production of supplied
cocktails products.
Committed to providing the best service in terms of cocktails preparation and
customer service equivalent to the set fee.
1.5 Objective
To get profit
Aim for long-term profits to further expand the business internationally.
Services
Provide excellent and quality services to meet the needs and satisfaction of
customers as well as be a role model to other sweet drink businesses.
Innovation
Diversify menus/options and upgrade service technology to fulfill the needs and
tastes of customers.
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Leader (Thalut)
Accountant
(Jacissa)
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Manage account
payables and
receivables activities.
Develop financial
goals and objectives
for the team.
Monitor and manage
expenses within the
established budget.
Develop operational
initiatives to achieve
financial goals
4. Accountant Ensuring the accuracy Preparing and
of financial documents, maintaining important
as well as their financial reports.
compliance with Conducting
relevant laws and forecasting and risk
regulations. analysis assessments
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Academic
qualifications
Previous business
experience
Academic
qualifications
Previous business
experience
Academic
Sijil Pelajaran Tinggi Malaysia (STPM)
qualifications
Previous business
Business online (Shopee)
experience
Academic
Sijil Tinggi Pelajaran Malaysia (STPM)
qualifications
Previous business
experience
6
APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Academic
qualifications
Previous business
experience
Academic
qualifications
Previous business
experience
7
APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
The Sweet Cocktail Company sells cocktail water that is different from the water sold
out there. To have a rich taste of fruit, we use fresh and fresh fruits imported from local
farmers such as strawberries, papaya, lychees, grapes, and more. This shows we do not use
fruits sold in cans to avoid the unsatisfactory taste. The sweet fat taste of our cocktail water is
sure to make customers always want to buy more and keep people looking for it. We also do
not use artificial coloring, instead, the color is born from a mixture of mixed fruits. People
nowadays have the awareness to drink and eat healthy food, therefore, our cocktail water is
perfect to drink with the whole family on afternoon tea or anytime. This cocktail water not
only has a refreshing effect but also has vitamin A, vitamin C, vitamin B9, vitamin E,
potassium, and calcium from milk which helps strengthen bones and is high in antioxidants.
Not only that, but our company also sells a variety of organic sweets and chocolates
which are free from sweeteners, artificial colors, artificial flavors, and other synthetic
materials that can be harmful to health. Our sweets are the best choice for people who crave
sweets but are made from organic ingredients.
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
Use Emails
Not all people will visit our website frequently. To reach out to
them, we inform about our offerings and details about their others
in timely manner by e-mail and SMS. E-mail & SMS are still the
most reliable means of communication.
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
6.0 CONCLUSION
By writing this business plan, we also need to calculate and analyse our
company financial ratios such as ratios, activity ratios, leverage ratios, and
profitability ratios. We also learned how to promote our products and analyse our
competitors in their strengths, weaknesses, opportunity, and threats. In financial plan
show that our company is making a profit from sales revenue, this means, this project
has been carried out well without any losses. In our growth plan, we hope we can
grow our business and compete healthily with other competitors with products that
are very similar to us. In connection with that, we are very confident and believe our
business venture will create and establish a very satisfactory investment.
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APT2053/Development and Management of New Enterprise Semester Feb 2021/2022
REFERENCES
Business Model Canvas. (4 August 2014). Customer Relationships. Retrieved from Business
Model Canvas: https://bmcintroduction.wordpress.com/customer-relationships/
Clever. (9 March 2015). Customer Relationship block in Business Model Canvas. Retrieved
from Cleverism: https://www.cleverism.com/customer-relationship-block-in-business-
model-canvas/
Parker, T. (7 September 2021). What’s a Good Profit Margin for a New Business? Retrieved
from Investopedia:
https://www.investopedia.com/articles/personal-finance/093015/whats-good-profit-
margin-new-business.asp#toc-what-is-a-profit-margin
Strategyzer AG. (2019). Customer Relationships - Business Model Canvas | Strategyzer.
Retrieved from Strategyzer.com: https://www.strategyzer.com/business-model-
canvas/customer-relationships
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