CELEBRATE LIFE

Dabur
S K Burman
Founder & CEO
 TABLE OF CONTENT GROUP MEMBER

01 INTRODUCTION
HRITWICK RAJ
02 PRODUCTS
ANITA BHATTACHARYYA
03 SALES STRATEGY ARNAVA DIXIT
04 OTHER STRATEGIES NITISH UPADHYAY
05 COMPETITION ALISHA ASKARI
CHANDRA MOURYA
06 POST-COVID
SHIVANI HULYAL
07 CONCLUSION
INTRODUCTION
Mr Sunil Duggal- CEO of the
company
India's leading FMCG company
4th largest Indian consumer
goods manufacturing company.
Turnover= 5,283cr.
Products of Dabur are marketed
in more than 50 countries
worldwide.
Dabur Chyawanprash and
Hajmola gives revenue of Rs.
100cr. each.
Dabur chyawanprash is the
leader with 65% share.
Dabur's digestive category
commands 90% of the herbal
digestive market
Hajmola itself is a market leader
with 75% market share.
 PRODUCTS
HAIR CARE ORAL CARE

HEALTH CARE SKIN CARE

HOME CARE FOOD

9 POWER BRANDS

=
These brands account

+
for more than 70% of
total sales of the
Company
 SALES STRATEGY

USES 3 TIER DISTRIBUTION SYSTEM-FROM

STOCKIEST-TO WHOLESALER-TO
RETAILERS-TO FINAL CONSUMER

FOLLOWS A VERY UNIQUE BUSINESS MODEL

CALLED UMBRELLA BRANDING STRATEGY.

PRICING STRATEGY

PPRODUCT MIX STRATEGY

 MISSION VISION BUSINESS MODEL

DABUR"S MAIN 1- ALL PRODUCTS UNDER ONE

DABUR IS ALWAYS BRAND NAME
VISION IS TO DEDICATED AND FOCUS 2- THE LOGO TELLS A LOT
PROVIDE EACH ON THE GOOD HEALTH ABOUT THE BRAND
3- THE PRICES OF DIFFERENT
AND EVERYONE AND WELL-BEING OF PRODUCTS IS REASONABLE TO
EVERY HOUSEHOLD EACH AND EVERY CLASS OF
WITH A WITH A TAGLINE- PEOPLE
4- FMCG AND PHARMACEUTICL
NEEDFULL CELEBRATE LIFE BUSINESSES WERE SEPRATED
PRODUCT. JUSTIFYING THE VISION FOR BETTER CLARIFICATION OF
PRODUCT LINEUP
 ENVIRONMENT, HEALTH & SAFETY STRATEGY

1. Directed towards achieving the greenest and safest operations

across all units.
2. Optimising the usage of natural resources and providing a safe
and healthy workplace.
 WASTE RECYCLE MANAGEMENT
1. Addressing the critical area of climate change
mitigation
2. Includes treatment and recycling of waste,
better efficiency in material utilization etc.
3. Dabur has been closely working with the Ministry
of Environment, Central Pollution Control Board,
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 COMPETITORS

COLGATE PALMOLIVE MARICO

HINDUSTAN UNILEVER Ltd. NESTLE INDIA Ltd.

GODREJ CONSUMER PRODUCTS Ltd.

ITC Ltd.
 POST COVID
ADVANCEMENT

The Dabur Group pledges support towards India’s Fight against

the COVID-19 by enabling access. to food and essential
supplies.
Dabur Group has established a ‘Dabur Care Fund for COVID-19’,
to protect lives and livelihood, and support those affected by
the COVID-19 pandemic. 
Urban sales are recovering and trending better than rural
sales, which is presently 'very resilient' after the second wave
of COVID-19 pandemic
Dabur India is continuously investing in rural infrastructure as
it is 'hopeful on the macroeconomics', a top company official
said.
 CONCLUSION

Dabur is certainly considered one of the largest Indian providers of FMCG and
ayurvedic/fitness merchandise.
It has an international life on nearly all the international continents.
Dabur needs to focus on their core brands to leverage their competitive
advantage.
In distribution, their wide network covers over 5.8 million retail outlets giving
them high penetration both in the rural and the urban market.
it has increased their global presence to over 60 countries where its brand
popularity is increasing.
Lastly, as you have read that big brands like Dabur are focusing on improving
their marketing strategies.
THANK YOU