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LECTURA 7 - Carpo
LECTURA 7 - Carpo
LECTURA 7 - Carpo
REFERENCES
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access to Future Anterior: Journal of Historic Preservation, History, Theory, and Criticism
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Endnotes
An earlier version of this essay was presented at the session "Memorials No More:
Desecration, Destruction, Iconoclasm, Neglect," chaired by Andrew M. Shanken
at the sixtieth annual meeting of the Society of Architectural Historians, in Pitts
burgh, Penn., April 13, 2007.1 am thankful to Andrew Shanken and to Jorge Otero
Pailos for their helpful feedback and advice, and to Megan Spriggs for comments,
suggestions, and editorial help.
1 John Ruskin, The Stones of Venice, vol. 1, The Foundations (London: Smith, Elder
and Co., and New York: J. Wiley, 1851), 1-2.
2 Ruskin, The Seven Lamps of Architecture (London: Smith, Elder and Co., 1849),
chapter 6.
3 Alois Riegl, K.-k. Zentral-Kommission fur Kunst- und historische Denkmale, Der
moderne Denkmalkultus. Sein Wesen und seine Entstehung (Vienna [etc.]: Brau
miiller, [1900-] 1903). Available in English as "The Modern Cult of Monuments:
Its Character and Its Origin," trans. Kurt W. Forster and Diane Ghirardo, Opposi
tions 25 (Fall 1982): 20-51.
4 See note 6 below for my reasoning behind the capitalization of Postmodernism
in this context.
5 See note 21 below.
6 A more thorough study of the different original meanings of "postmodernism" in
philosophy and in architectural theory falls outside the scope of this brief essay.
The two discourses may have been less unrelated than they appear prima facie:
the architects' first instantiations of postmodernism in the late 1970s were also
based on the demise or rejection of a "master narrative"?the then-dominant dis
course of architectural rationalism, predicated on its mandates of technological
and social advancement and, in turn, on a historicist teleology of progress and
(ultimately) culmination. Likewise, the philosophers' postmodernism (particularly
in the Baudrillard declension) had a nostalgic component, particularly with regard
to the disappearance of history as the central "referential" then resented as "lost."
Regardless, Postmodernist architects famously went on to build or advocate revival
istic, premodern architectural and urban forms, whereas postmodern thinkers
often strived to interpret or anticipate a new techno-social and economic environ
ment. This new environment was often seen as evolutionary and in no conflict with
the postmodern notions of an "end of history," then more strictly and technically
defined as an "end" of Hegelian-based historicism.
This original rift was never healed by subsequent architectural theory and
criticism, which came to terms with the vaster philosophical implications of post
modern thinking but could neither hide nor undo what some Postmodernist archi
tects did and still do. Economists and sociologists have long acknowledged that
many of the predictions of postmodern philosophers have indeed come true in
the 1980s and 1990s, and that some apparently abstract and remote postmodern
theories deeply underpin ?often unsuspectedly?many aspects of contemporary
markets, from financial markets to consumer markets to marketing itself. A similar
act of recognition might be beneficial to contemporary media theories, and to
architectural theories, as well. In the same way as the economic definitions of
"niche markets" and "mass customization" are clear offspring of postmodern
theories, it would help to recognize that the current debate on the so-called Web
2.0 is in many ways a debate on postmodernism in disguise, where postmodern
categories are put to task to designate a mostly postmodern environment. The
same applies to the so-called digital revolution in architecture: from the first defi
nitions of "nonstandard" CAD-CAM to the current debate on versioning, "collective
intelligence," and interactive urban technologies, the digital age is most likely, as
I argue elsewhere, the real postmodern age of architecture (or architecture turning
postmodern in the sense anticipated by postmodern philosophers): the revivalist
architectural Postmodernism that started thirty years ago should perhaps be given
another name (as in this article it was tentatively differentiated by the use of a
capital P).
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