Weekly Status Report

Week No.: 1, 2 and 3

Project Title Consumer survey and Dates 6th june 27th june,
market research June, 2022 2022
Company AMUL Location of Janakpuri , delhi
Internship
Mobile No. 8112828118 Working as marketing intern
Internal Dr. Anindita Mobile No. of 7838177929
Mentor External Mentor
External Vikas adlakha Email Id of vikas.adlakha@amul.co
Mentor External Mentor op

Project Plan and Timelines:

The total time span of the internship is 6 weeks. The project and tasks
assigned mainly focus to conduct market survey to check customer
response towards their newly opened Amul milk booth..

Achievements & Key Learnings:

● Asses market competition and ways to attract more customers.
● Estimating demands of product by analysing sale and avoid excess
supply and less supply then demand.
● Get to know about work culture of AMUL.
● Get a chance to work on both platform B2B and B2C , which gave us
exposure to interact with customer and distributors( retailer and
franchise owner ) both.
● Get to know about different modules on which AMUL works and sell
their products, which include AMB , APO and amul cafe .
( Amul milk booth, Amul preferred outlet )
● Conduct survey in different areas all over Delhi( north, south ,
east and west).
● Interact with different type of peoples based on their locality ,
economic status and education parameters.