ORAL COMMUNICATION

11STEM - MIDTERMS

Models of  One-way communication

Elements of Laswell’s model
Communication  WHO?
 says WHAT?
 in WHICH channel?
 to WHOM?
Aristotle’s Model  with WHAT EFFECT?

 Greek
philosopher Components
 Stagira, Northern
Greece
 Develop the
linear model of
communication
 One-way
communication

 Speaker’s center
 Receiver is a passive

Elements of Aristotle’s Model

 Speaker
 Speech
 Occasion
 Audience
 Effect Model

Model

Laswell’s Model Shannon & Weaver’s Model

 Claude Elwood Shannon, a
 Harold Dwight
mathematician and electronic
Lasswell
engineer Warren Weaver, an
 Political scientist
American scientist.
and communication
 Telephone communication
theorist
 Mother of all models
 Curated WH-
 “noise” was introduced
fundamentals
 ORAL COMMUNICATION
11STEM - MIDTERMS

Elements of Shannon & Weaver’s Model Elements

 Sender (information source)
 Encoder (sender’s device)
 Channel
 Decoder (receiver’s device)
 Receiver (destination)
 Noise

Levels of Communication Problems Context

 Physical
Environment
 Psychological
Mental and emotional factors

Model Model

Schramm’s Model
 Wilburr Schramm
Berlo’s Model
 Father of Mass Communication  David Berlo
 Communication breakdown  Sender-message-channel-receiver
 Field of experience (SMCR) model
 Factors affecting communication
 Interaction Model
 Communication is circular in motion
 Feedback is a central feature Elements
 Sender
 Message
 Channel
 Receiver
 ORAL COMMUNICATION
11STEM - MIDTERMS

Components

Model

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