06-29, 22 Boon Keng Road, 330022

Mobile: +65 9339 1310

Tan Jin Kien Email: tan0164@hotmail.com

In a snapshot
 Well-rounded senior-level professional with sound experience in managing brand perceptions, with extensive
knowledge of translating business garble into externally-relevant, digestible and resonating stories
 Familiar with managing and motivating internal and external stakeholders
 Engaging storyteller with deep understanding of international and in-country media in Southeast Asia

Employment experience (currently freelancing)

Communications Lead, Southeast Asia, India and the Middle East, Roland Berger
November 2012 – April 2018
Organisation: Business strategy consulting firm

Roland Berger, founded in 1967, is the only leading global consultancy of German heritage and European origin. With
2,400 employees working from 34 countries, the firm has successful operations in all major international markets. Its 50
offices are located in the key global business hubs. The consultancy is an independent partnership owned by 220 Partners.

Notable achievements:
 Increased media editorial visibility results by an average of 25% y-o-y in 5+ years of employment.
 Pitched and achieved consultants' participation in conferences (nonsponsored, double digit conferences annually).
 Expanded role from primarily external relations, to marketing, internal communications, content creation and social
media.

Senior Account Manager, Fleishman-Hillard

July 2010 – October 2012
Organisation: Public relations consultancy

Fleishman-Hillard is a part of Omnicom Group Inc. Headquartered in St. Louis, Fleishman-Hillard operates throughout
North America, Europe, Asia Pacific, Middle East, Africa and Latin America through 80-owned offices.

Notable achievements:
 Promoted to Senior Account Manager after one year of employment.
 Led the award-winning team for The '+' Project by Philips:
o Won two awards at Marketing Magazine's Marketing Excellence Awards 2012:Excellence in Corporate Social
Responsibility and Excellence in Public Relations.
o Won the Multi-Country category at the Asia Pacific SABRE Awardsand Product Media Relations Category at the
Global SABRE Awards
o Listed as the third-most creative campaign by The Holmes Report – organizers of the SABRE AWARDS – in their
Global Creative Index 2013 report.
 Successfully increased annual billings for FICO and Tata Consultancy Services; initially more than a quarter of a million
Singapore dollars annually, with a 10 per cent increases annually. Key member of the team that pitched and secured
Visa as a Client; basic billings almost S$25,000 a month.

Manager, Corporate Communications, International Multilateral Partnership Against

Cyber Threats (IMPACT)
October 2009 – June 2010 (contract position)
Organisation: Not-for-profitinternational organisation

IMPACT is the world’s first comprehensive global partnership against cyber threats. An international not-for-profit
organisation, IMPACT is a politically neutral platform, bringing together governments, academia and industry experts to
enhance the global community’s capacity to prevent, defend against and respond to cyber threats.

Notable achievements:
 Leveraged expertise across the organisation to increase number of media stories; resulting in consistent increases of
stories in media – 50 per cent month-on-month increase since role inception.
 Wrote and finalised organisation-wide FAQs, corporate messaging and style guide.
 Conducted media training for both traditional and social media

Consultant, Upstream Asia (acquired by Bite Communications in October 2009)

April 2009 – October 2009
Organisation: Public relations consultancy

Upstream Asia is a public relations firm that offers a full range of strategic on and offline communications services.
Upstream Asia has offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney, Taipei and Tokyo. Upstream Asia is now
known as Bite Communications.

Executive Associate, EASTWEST Public Relations

April 2007 – April 2009
Organisation: Public relations consultancy

EASTWEST PR is an independent, midsized public relations firm, focused on promoting technology companies. It is the
exclusive partner for Brodeur|Pleon Worldwide (part of the Omnicom Group) in Singapore and works with the network to
implement regional communications strategies for Clients.

Notable achievements:
 Pitched, secured and managed the biggest Client (in terms of billing, from March 2008 – March 2009) for EASTWEST –
RAK Minerals & Metals Investments.
 Managed communications on behalf of Clients and the World Economic Forum (WEF) resulting in commentary
inclusion in the WEF reports and secured speaking slots at WEF.

Previous relevant employment

 Edelman Public Relations Worldwide.
o Position: Executive
o Duration: Jun 2006 – Jan 2007
 MDK Consultants
o Position: Senior Account Executive
o Duration: Nov 2005 – Jun 2006

From 2001-2005, Jin Kien worked in the building industry in Malaysia.

Personal Information
Nationality: Singaporean
Date of birth: 16 November, 1979
Language skills: Bahasa Malaysia, Bahasa Indonesia and English fluently, Mandarin and Cantonese moderately
Tertiary education: Bachelor of Economics, Flinders University of South Australia, year 2000

Referees
Name: Anthonie Versluis
Relationship: Anthonie managed me at Roland Berger
Position: Managing Partner, Malaysia
Email: anthonie.versluis@rolandberger.com
Name: Pallavi Misra
Relationship: I managed Pallavi at Fleishman-Hillard
Position: Account Director, Singapore
Email: pallavi.misra@fleishman.com