Retail Specification (Pengubahsuaian) - Pindaan

Retail Outlet
Technical Specifications
1
Disclaimer
This document outlines the majority These guidelines do not document,

of the specifications and guidelines illustrate or demonstrate the final
required for all PTPTN retail outcome due to the real physical
outlets. It will assist the relevant differences between outlets. It will
parties, such as contractors and ensure all readers and relevant
vendors, to execute their individual parties can visualize the desired
scope of work. Its objective is to outcome and adhere to specific
ensure a single consistent brand “on brand” measurements and
identity for both the exterior and specifications. This ensures all
interior of all outlets and to elevate touchpoints and branding elements
our customers’ and our staff’s are synchronized across every
experience. PTPTN outlet in Malaysia.
2
1
RETAIL IDENTITY ELEMENTS
4
1.1
Retail Brandmark
Stacked Brandmark
The retail brandmark consists of PTPTN's
primary brandmark - stacked and linear. The
stacked option is the preferred option when
applying to signages or other retail assets.
In certain circumstances, when space allows,

the linear brandmark can be adopted - but
only for primary signages. All other signage
systems and applications will use the stacked Linear Brandmark
brandmark.
The Brandmark is available in the following formats:

Final Artwork in Adobe Illustrator (Ai)
Sample Visuals in PDF
Sample Visuals in High Resolution JPEG
Sample Visuals in PNG
Location Folder: Section 1 / 1.1
5
1.2
Retail Colour Palette
The Retail Colour Palette is a set of

Hex: 2F2F82
permitted colours to be used on signage PTPTN Blue RGB: 47/47/130
systems, applications and other touchpoints CMYK: 100/100/13/2
throughout the branches.

Hex: FDE900
PTPTN Yellow RGB: 253/233/0
The outlets require a focus on this limited CMYK: 3/2/100/0
set of colours to ensure effective brand

synchronisation across all outlets, and so
the use of official primary or secondary Black
brand colours from the Corporate Brand

Guidelines is not permitted.
White
Pantones and other application-unique

colour codes (eg. wall paint) should utilise This Colour Palette is available in the following formats:
Final Artwork in Adobe Illustrator (Ai) for colour targets
the samples on the right hand side as colour Sample Colour Visuals in PDF, High Res PNG and High Res JPEG
targets. Location Folder: Section 1 / 1.2

6
1.3
Retail Typography
Retail Typography (Only for Section 4 - Retail Signage System)

The Lato Typography has been chosen as the Lato Bold - ABCDEFGHIJKLMNOPQRSTUVWXYZ
primary typeface for Retail Signage Systems.

abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()_+
Compared to PTPTN's corporate font (more Lato Regular - ABCDEFGHIJKLMNOPQRSTUVWXYZ

suited for applications with heavy content), abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()_+
the Lato font was chosen for its legibility and
professionalism as zone identifiers.
Lato Light - ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%^&*()_+
Lato is only used for signages outlined

in Section 4 of this document. Other Corporate Typography (For other usages in retail such as applications)
applications will continue to use the Proxima Nova Bold - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Corporate Typography. 0123456789 !@#$%^&*()_+
Proxima Nova Regular - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Notes: abcdefghijklmnopqrstuvwxyz
Due to EULA (End User License Agreement), all premium fonts 0123456789 !@#$%^&*()_+
would need to be purchased and downlaoded by the user. This
includes vendors and contractors implementing the signages / Proxima Nova Light - ABCDEFGHIJKLMNOPQRSTUVWXYZ
conducting applications. abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()_+
7
1.4
Retail Iconography
Sample Retail Icons

PTPTN utilises a specific suite of icons
for its outlets. Icons are chosen based More icons available in the
following formats:
on their simplicity, legibility and clarity in
communicating essential information to its Sample Visuals in PDF
customers. Sample Visuals in High Resolution JPEG

Sample Visuals in PNG
The icons included in the Final Artwork

folders are not exhaustive. Should there be a
need to create more icons, the current suite Sample Directional Icons
serves as the perfect example of the style to More icons available in the
be used when creating new icons. following formats:

Sample Visuals in High PNG
8
1.5
Retail Wall Colours & Materials
Sample Visual of Blue Acrylic

All PTPTN branches will utilise the following
set of colours and materials for the walls:
- White Wall Paint
- Blue Wall Paint
- Blue Acrylic
The usage of Blue Acrylic walls will be

explored further in these guidelines.
Illustrated difference between Blue Acrylic and Blue Wall Paint
In order to achieve a consistent result, the

Blue Acrylic
contractor is to ensure the acrylic and paint
used matches accurately with the PTPTN
blue as identified in Section 1.2. Blue Wall Paint
9
1.6
Retail Floor Colours & Materials - Business Floor
Business Floor Tiles Sample Visuals

All PTPTN branches (either normal
Cawangan or State Branches - Pejabat
PTPTN Negeri) have two dedicated areas:
- Business Floor
- Back Office
The Business Floor will utilise a mix of grey,

cream and white tiles that enables the floor
to look more spacious.
Pejabat PTPTN Negeri will utilise a Medium Spesifikasi kemasan kepingan lantaiWarna : Kelabu, krim dan putih
Kod: BGP60372LGR (A51)
Jenis tile: Balena polished porcelain tiles.
Grade Tile while normal Cawangan Saiz: 600 mm x 600 mm
branches will utilise a Normal Grade Tile.
10
1.6
Retail Floor Colours & Materials - Back Office
Back Office Carpets Sample Visuals

Back Office floors will implement carpet
tiles for a more corporate feel to employees
who wish to rest or get their work done. The
carpet tiles will align to a light grey tone, and
can be textured / non-textured depending on
the branch's preference as well as feasibility.
Spesifikasi kemasan karpet lantaiSaiz: 50CM X 50CM

Kod: 30V01
Face yarn: Polypropylene
Backing: Fine Bitument
11
3
RETAIL EXPERIENCE
26
3.1
Mandatory Touchpoints
Business Floor
As outlined in Section 1, there are 2 • Customer Service Counters
designated areas of a PTPTN outlet - • Souvenir Showcase Cabinet
• Digital Kiosk Tables
Business Floor and Back Office.
• Cash Payment Machine
• Customer Waiting Lounge
Both designated areas contain a mandatory • Marketing Facade
set of touchpoints that contribute to the • Reception Table
• Forms Counter Top
overall PTPTN retail experience - for our
• Discussion Area / Discussion Room
customers and our employees.
Back Office
This also allows us to determine • Employee Work Stations

• Meeting Area / Meeting Room
the minimum space required when
• File Cabinet
accommodating these touchpoints. Once
these have been defined, priority is then
given to additional areas such as surau,
toilets and storage.
27
3.2
Customer Journey for Retail - Sample Floor Plan A
Space Allocation: Sample Floor Plan A

Back Office: 33%
Business Floor: 67%
Recommended Minimum Outlet Size: 900 sq ft

Back Office: approx. 300 sq ft
Front Offiice: approx. 600 sq ft Individual Work Stations
Meeting Area
Maximum Employee Utilisation: 15

File Cabinet
Maximum Customer Utilisation: 22 Discussion Area
Customer Service Counters

Marketing
Facade
Digital Kiosk
Customer Waiting Lounge
Souvenir Showcase Cash Payment

Machine
Notes:
Minimum outlet size does not take into account any of the following Reception Desk Forms Counter
Top
facilities / touchpoints: File room, Store room, Utilities room,
Manager’s room, Toilet, Surau, and other applicable facilities.
28
3.2
Customer Journey for Retail - Sample Floor Plan A
Sample Floor Plan A

Based on Sample Floor Plan A, we can
identify how the reception desk serves
as the middle point that allows patrons to
understand where they need to go next.
The layout of Customer Waiting Lounge,
Marketing Facade, Forms Counter Top,
Digital Kiosk and Cash Payment Machine
are all within view of the reception desk and
ensures customers can go quickly from one
place to another.
Notes:
Layout demonstrated on the right-hand side is purely representative
of what can be achieved for outlets that have a similar layout. The
visual demonstrates the objective of having a centralised entrance
with the Customer Service Counters towards the back of the
Business Floor. However, placement of other touchpoints may be
different from one outlet to another.
29
3.2
Customer Journey for Retail - Sample Floor Plan B
Space Allocation: Sample Floor Plan B

Back Office: 51%
Business Floor: 49%
Recommended Minimum Outlet Size: 900 sq ft

Back Office: approx. 457.50 sq ft
Meeting Area
Front Offiice: approx. 442.50 sq ft
Employee Workstations
Maximum Employee Utilisation: 12
Maximum Customer Utilisation: 22
Discussion Area
File Cabinet
Customer Service Counters
Notes:
Customer Waiting Lounge
Minimum outlet size does not take into account any of the following Souvenir Showcase
facilities / touchpoints: File room, Store room, Utilities room,
Manager’s room, Toilet, Surau, and other applicable facilities. Digital Kiosk
Forms Counter Top
Reception Desk
Marketing Facade Cash Payment Machine
30
3.2
Customer Journey for Retail - Sample Floor Plan B
Sample Floor Plan B

Despite the narrower scheme in terms of
the layout, the outlet is able to demonstrate
a similar cohesive structure to Sample Floor
Plan A - where the movement from one
touchpoint to another is fluid. Centralising
the Reception allows easy access to the
following touchpoints, ensuring a smooth
Customer Journey.
Notes:
Layout demonstrated on the right-hand side is purely representative
of what can be achieved for outlets that have a similar layout. The
visual demonstrates the objective of having a centralised entrance
with the Customer Service Counters towards the back of the
Business Floor. However, placement of other touchpoints may be
different from one outlet to another.
31
3.3
Recommendations for Enhanced Experience
Tips to enhance Employee Experience

There are some simple but important • Adequate plug points on and close to work stations
areas to be looked into at every outlet to • Adequate lighting that does not glare
• Room temperature suitably regulated via air conditioning (regular service required)
achieve the best possible experience for our • Constant supplies of office & productivity tools (eg. printer ink, water cooler)
customers and our staff. • Adequate space for privacy and working
The return on the investment made when

our outlet design delivers on these ‘tips’ far
outweighs the costs involved.
Tips to enhance Customer Expererience
Wherever possible these should be • Zoning is adequately signed or labelled (eg. Digital Kiosks, Cash Payment
considered essential elements of the overall •

Machine) and enhances the customer flow (from entrance to exit)
Placement of plug points on the floor to enable patrons to charge their phones
experience. whilst waiting
• Always on-standby customer service agent attending to those who are waiting for
a period of time at the waiting lounge
• Adequate lighting that does not glare
• Room temperature suitably regulated via air conditioning (regular service required)
• Refreshments easily accessible for customers who are waiting
32
4
RETAIL SIGNAGE SYSTEMS
33
4.1
Overview
This section explores the Retail Signage

System, which includes the primary
signages (and their minimum space ratios),
directional signages as well as interior
signages.
Given the significant variation in possible

signage dimensions between outlets, this
section demonstrates the use of a fixed
variable that allows the signage options
to be consistently applied across mutliple
dimensions and formats.
As per the outline in Section 1.3, signages

use the Lato typography instead of the
corporate Proxima Nova typography.
34
4.2
Primary Signage Variations - Stacked vs Linear
Stacked Brandmark Version

Both of the brandmark variations are
applicable for the primary signage.
The stacked version is the default option as

it represents the main brandmark.
Where space provides a better relative fit

(please see Section 4.3 for definitions), the
stacked brandmark is replaced with the Linear Brandmark Version
alternative linear brandmark.
The primary sigange is the only application

where the brandmark is not converted to all-
white, even if the background is the PTPTN
Blue.
35
4.2
Primary Signage Variations - Flat vs 3D
Flat Brandmark for Non-State Branches (Cawangan)

There are two treatments to the primary
signages - Flat and 3D.
Flat signages impose the brandmark onto

a singular lightbox frame, whilst the 3D
treatment applies a dye cut mechanism to
the brandmark.
It is mandatory for State Branches (Pejabat 3D Brandmark for State Branches (Pejabat PTPTN Negeri)
PTPTN Negeri) to apply the 3D treatment.
36
4.2
Primary Signage Variations - Flat vs 3D
Flat Brandmark - Single Lightbox

The Flat Brandmark treatment is
applied to a majority of PTPTN
branches. This consists of a singular
lightbox with a full internal LED lighting
frame which lights up the entire
horizontal blue panel.
Lightbox Base Colour: PTPTN Blue (100/100/13/2)
3D Brandmark - Matte Signboard Base with Pin Mounted Brandmark
For the 3D Brandmark treatment, each

lettering and outline of the brandmark
is dye cut and then pin mounted onto
the matte signboard. Each dye cut
element has an internal LED lighting.
37
4.3
Primary Signage Minimum Space Ratio
The primary signage needs to

communicate the updated PTPTN
brandmark in a professional and
legible manner.
This section outlines a set of rules and

procedures on where to place the
brandmark and which variant (stacked
or linear) is to be used.
We have identified X as the primary

driver for this definition, which is
the distance between the circular
graphical element of the brandmark
and the wordmark.
38
4.3
Primary Signage Minimum Space Ratio
Short Length Signage (Centralised Stacked Brandmark) Following the rule of x from the brandmark, we are
able to determine which one of the four methods can
When signage space is be applied for the primary signgage. Always refer to
constrained, the PTPTN
brandmark is centralised.
x as the driver of the minimum space ratio in order to
determine whether the criteria for the method has been
Medium Length Signage (Single Stacked Brandmark)
met or not.
The stacked brandmark
is aligned to the left
when there is sufficient
minimum space on the
right-hand side.
Long Signage (Single linear brandmark)
Adopt the linear

brandmark when there
is sufficient minimum
space on the right-hand
side.
Long Signage (Additional linear brandmarks)

The linear bandmark can
be repeated provided
there is sufficient
right-hand side of each
repetition.
39
4.3
Primary Signage Minimum Space Ratio - Jawi
Short Length Signage (Centralised Stacked Brandmark) For states in Pahang and Kelantan where the Jawi script
is mandatory on outlet signages, the previous minimum
When signage space is space ratio rules still apply.
constrained, the PTPTN
brandmark is centralised.
Note that whilst the minimum space ratio must be
Medium Length Signage (Single Stacked Brandmark)
adhered to, the typography chosen for the Jawi script is
the responsibility of the vendor / contractor. Jawi script
The stacked brandmark
is aligned to the left applied here purely demonstrates the minimum space
when there is sufficient ratio, and the typography applied to the script is not pre-
determined / fixed.
right-hand side.
Long Signage (Single linear brandmark)
Adopt the linear

brandmark when there
is sufficient minimum
space on the right-hand
side.
Long Signage (Additional linear brandmarks)

The linear bandmark can
be repeated provided
there is sufficient
right-hand side of each
repetition.
40
4.4
Primary Signage Mockup Demonstrations
Small Outlet with Foyer Double Storey Outlet Circular Signage with Linear Brandmark
This outlet demonstrates adhering This outlet demonstrates the possibility In unique situations where the primary
to the stacked brandmark which is of utilising both the linear brandmark signage is heavily extended, the rule of
aligned to the left on the primary as well as the stacked brandmark on multiple linear brandmark is applied.
top signage. However, at the foyer a single signage - provided that the
entrance, the stacked brandmark is minimum space is always adhered to.
aligned in the centre given space
constraint.
Notes:
The visuals illustrated above are purely for demonstration purposes
and they are NOT exact representations of the intended outcome.
41
4.5
Directional Signage
1 PTPTN Brandmark (to be placed on top right of Signage)
2 Directional Icon (To be placed on the left)

Working File Template Technical Specifications
3 Background Colour: PTPTN Blue
1
! Typography Colour: White 7X 7X
5X
! Outlet name should be aligned to the right below the brandmark
! Implementation: Either as a sticker or housed within an acrylic frame

material : as a sticker housed within an acrylic 5X
Insert Branch Name

5X
2 3
Directional Signages help extend the brand

identity of PTPTN beyond the outlet for
customers reaching the outlet on foot. They Implementation Visuals (Sticker and Suspended)
can be applied either as a sticker on walls or
suspended / extended from either the ceiling or
the wall.
This application is available in the following formats:

Working File Template (for edits) in Adobe Illustrator (Ai)
42
4.6
Interior Signage - Door Signage
1 Recommended Width: 30 cm
2 Recommended Height: 10 cm
3 Typography: Lato Bold (65 pt - 70 pt)
1
4 Typography: Lato Regular (38 pt - 43 pt)
! Background Colour: PTPTN Blue
! Typography Colour: White 2
! Material : sticker housed within an acrylic
4 3
A door signage system that allows both

employees and customers to understand the
different rooms. Implementation Visuals (Sticker vs Acrylic)

Final Artwork (to be given to the printer) in Adobe Illustrator (Ai)
e Sample Visuals in High Resolution JPEG
e
43
4.6
Interior Signage - Customer Service Counters Numbers
1 Recommended Height: 20.5 cm
Artwork Technical Specifications
! Typography Colour: White
Material : sticker housed within an acrylic 1

3
The Customer Service Counter Numbers allow

the counters to be easily seen by customers from
the waiting lounge. The number sticker will be Implementation Visual
placed on a Blue Acrylic, taped to the left hand
side of the Customer Service Counter.

44
4.6
Interior Signage - Customer Service Counters Nametags

Customer Service Counters Nametags provide
easy visibility on the information of employees
attending the customers - this includes basic
information such as position, full name and
contact number. The Working File Template
is a Word Document, as this enables outlet
employees to easily print out new Nametags.
Implementation Visual

Working File Template (for edits) in Word Document
45
4.6
Interior Signage - Zoning
Working File Template Visual

2
! Typography Colour: White 3
Zoning callouts and stickers allow customers to

easily navigate through the outlet and identify
the touchpoint easily. Artwork Visuals
Mesin Bayaran Tunai Kiosk Digital

This application is available in the following formats: Cash Payment Machine Digital Kiosk

Sample Visuals in High Resolution JPEG Cenderahati Promosi
Souvernir Promotion
46
4.6
Interior Signage - Zoning
Zoning stickers measurement from floor vs from ceiling
The Zoning stickers should

be placed directly above the
touchpoint (as demonstrated on
the right-hand side). The height
distance is measured from the
floor.
The Zoning stickers can be

applied on the blue wall, white as Variations of Applications (On Blue Wall, On White Wall, On Furniture)
well as the furniture. The stickers

can be extended and placed
on a foamboard which can
then be placed on the asset (as
demonstrated through Souvenir
Showcase Cabinet on the right-
hand side).
47
4.6
Interior Signage - Item Callouts
1 Recommended Length: 35 cm

3
! Background Colour: PTPTN Blue 2
4
! Typography Colour: White
Item callouts are an interesting way of adding

little touches to calling out important items
throughout the outlet. This can include the Fire Artwork Visuals
Extinguisher as well as the First Aid Kit.
Peti Kecemasan
This application is available in the following formats: First Aid Kit
Pemadam Api
Fire Extinguisher
48
4.7
Customer Service Counters Backdrop
The Customer Service Counters Backdrop consists

of a full wall blue acrylic body background and an
additional PTPTN identity and branch name (3D for
Pejabat Negeri / Sticker for Cawangan) that will be The LED
bulbs will
placed on the top right-hand side below the ceiling. be housed
in a linear
The backdrop will also be accompanied by a series fashion at
the bottom of
of posters and key visuals housed within frames or the extended
floating acrylics. portion of the
acrylic
Floating Acrylic Option Frame Slot Option
flip aluminum frame (black)

poster dimasukkan dibahagian hadapan
49
4.7
Customer Service Counters Backdrop
Wide Backdrop with Low Ceiling
The Backdrop is one of the most important visual

aspect of any PTPTN outlet, as it is the first thing that
customers will see when they first walk into the outlet.
It is therefore also important to adhere to the minimum
space ratio for backdrop key visuals.
Minimum Space Ratio for Backdrop Key Visuals Narrow Backdrop with High Ceiling
Minimum Space to Wall Minimum Space to Wall
Minimum Space to Other KVs Minimum Space to Other KVs
Controlled Height from the Floor
50
5
RETAIL APPLICATIONS
51
5.1
Overview
This section explores a variety of applications that enhance the overall experience, such as
notice templates.
Each asset will indicate it is available as a Final Artwork or Working File Template. These
applications use the Proxima Nova Corporate Typography.
A - Primary Signage
B - Directional Signage
C - Outlet Information Notice
D - Announcement Notice
E - Glass Sticker
F - Dress Code Notice
G - COVID-19 Notice
H - COVID-19 QR Codes
52
5.2
Standard Applications - Outlet Information Notice
! Standard Dimension: A3
Material : sticker housed within an acrylic

Cawangan (A3 Format) Pejabat Negeri (A3 Format)
The Outlet Infomation Notice provides essential

information to walk-in customers - this includes
opening hours, off-days as well as the list of Artwork Visual
service available at the outlet.

53
5.2
Standard Applications - Dress Code Notice

Artwork Visual
The Dress Code Notice lets our customers and

staff know of the do's and don'ts regarding their
attire.

54
5.2
Standard Applications - Announcement Notice
!
Implementation: Sticker and arcylic - Working file template to be edited,cut and slotted into the holder.
A3 Format
The Announcement Notice is an innovative way

for our outlets to inform walk-in customers on the
updated and most relevant information.

Working File Template (for edits) in Word Document
55
5.2
Standard Applications - Notice Board

Artwork Visual
Implementation:
! Sticker and arcyclic - To be placed on a PTPTN Blue foam board
2
The Notice Board application allows PTPTN

outlet employees to easily access / contribute
internal updates & news on a dedicated wall
area.

56
5.2
Standard Applications - No Smoking Sign
Artwork Visual
! Implementation: Sticker - To be pasted on a wall that is easily visible
2
A standard sign reminding customers that all

PTPTN outlets are smoke-free / vape-free.

Sample Visual in PDF
Sample Visual in High Resolution JPEG
57
5.2
Standard Applications - Ticket Machine Notice
! The ticket machine notice is implemented on a foam board, which will then be
glued onto the ticket machine. A working file template is provided to allow us to
accommodate a variety of ticket machine sizes as well as the required amount of
information. The dimensions for the visual demonstrated on the right-hand side is Implementation Visuals (Foam board)
25.4cm x 25.4cm
Sila ambil nombor

Please take your number
1 Rundingan Bayaran Balik

Buka Akaun SSPNI/SSPNI-Plus
2 Bayaran Balik
Deposit SSPNI/SSPNI-Plus
Foam
board
A noticeboard on the ticket machine to allow

our customers to pick the right number for their
enquiries.

58
5.3
COVID-19 Applications - Entrance Notice

Artwork Visual
BERSAMA KITA CEGAH

COVID-19
Wajib memakai pelitup muka,

pemeriksaan suhu, dan imbas QR Code
Contact Tracing
Always wear a face mask, get your
temperature checked and scan the
Contact Tracing QR Codes
Sila guna hand sanitizer yang

disediakan di pintu masuk
Please use the hand sanitizer prepared
at the entrance
An Entrance Notice to remind customers
to adhere to COVID-19 SOPs set by the
government.

59
5.3
COVID-19 Applications - Contact Tracing
! Material : sticker housed within an acrylic

Artwork Visuals
! There are 4 types of Contact Tracing notices:
Single QR Code placement for Cawangan
Single QR Code placement for Pejabat Negeri
Double QR Code placements for Cawangan
Double QR Code placements for Pejabat Negeri
Contact Tracing QR Code notices for customers

to check-in

60
5.3
COVID-19 Applications - Physical Distancing Floor Stickers
! Dimension: 21 cm x 21 cm
! Implementation: Sticker - To be placed on the floor with a distance

Artwork Visual
Floor Stickers to remind customers to keep their

distance when standing in a line.

61
5.3
COVID-19 Applications - Physical Distancing Seat Markers
! Implementation: Sticker - To be placed on the floor with a distance

Artwork Visual
Seat Markers to remind customers to keep their

distance when seated.
Implementation Visual

62
5.4
Wall Enhancements - Glass Panel Sticker
A Glass Panel Sticker has

the essential functionality of
keeping the outlet cool from
UV tinted 70%
the sun’s rays. It also delivers
a degree of privacy to those white frosted
inside.
logo PTPTN
frosted
The PTPTN Brandmark can
also be used as a sticker,
emphasising the PTPTN Kemasan: UV tinted 70% (gray) dan frosted design
identity across the main

entrance.
63
5.4
Wall Enhancements - Entrance Acrylic Panel
In the absence of a glass

panel, the PTPTN Blue
Entrance Acrylic Panel will
carry the Outlet Information
Notice.
As each outlet's entrance

size may be very different
the actual implementation
size will depend on the
Outlet Information Notice
being clearly legible from a
reasonable distance.
64
6
RETAIL OUTLET VISUALISATIONS
65
6.1
Floor Plans
Floor Plan A Floor Plan B
66
6.2
Outlet Sample A - Business Floor Front View
67
6.2
Outlet Sample A - Business Floor Side View 1
68
6.2
Outlet Sample A - Business Floor Side View 2
69
6.2
Outlet Sample A - Back Office Meeting Room
70
6.2
Outlet Sample A - Back Office Workstations View 1
71
5.2
72
6.2
73
6.3
Outlet Sample B - Business Floor Front View
74
5.3
Outlet Sample B - Business Floor Side View 1
75
6.3
Outlet Sample B - Business Floor Side View 2
76
6.3
Outlet Sample B - Back Office Meeting Room
77
6.3
Outlet Sample B - Back Office Workstations View 1
78
5.3
79
6.3
80
2.2
Tables - Customer Service Counters
1 Recommended Width: 10"
2 Recommended Width: 39.5"

Side View (Right) and Front View
3 Recommended Height: 16"
4 Recommended Width: 29.5"

7
5 Recommended Height: 34.0"
1
2
6 Recommended Length: 48" 8
6
7 Recommended Material: White Plated Wood (Glossy finishing) 3
8 Recommended Material: White Plated Wood (Glossy finishing)

5
drawer size : 4'' (H) x 48'' (L) White Plated Wood (Glossy finishing)
The Customer Service Counters are a series of

joined wide tables seperated by partition / divider
4
for enhanced privacy.

Side View (Left) and Back View
Notes:
The visuals illustrated are purely for demonstration purposes and they are NOT
exact representations of the intended outcome. The appointed contractor / vendor
is responsible for sourcing assets that closely resemble on-brand specifications (eg.
colours) and functionalities, but technical specificiations such as, but not limited to,
dimensions, material specifications, enhancements, shapes, layout should follow
the contractor / vendor's suggestions as well as taking into account industry best
practice.
21
29.5 INCI
48 INCI (
UKURAN
PANJANG
BERUBA
H MENGIK
UT KELUASA
N/KESES
UAIAN TEM
PAT)
34.00 INCI
VIEW FROM INSIDE COUNTER
PROVISIONS PLACEMENT

Retail Specification (Pengubahsuaian) - Pindaan

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Retail Specification (Pengubahsuaian) - Pindaan

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Retail Outlet

This document outlines the majority These guidelines do not document,

In certain circumstances, when space allows,

The Brandmark is available in the following formats:

The Retail Colour Palette is a set of

systems, applications and other touchpoints CMYK: 100/100/13/2

throughout the branches.

set of colours to ensure effective brand

brand colours from the Corporate Brand

Pantones and other application-unique

targets. Location Folder: Section 1 / 1.2

Retail Typography (Only for Section 4 - Retail Signage System)

primary typeface for Retail Signage Systems.

Compared to PTPTN's corporate font (more Lato Regular - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lato is only used for signages outlined

applications will continue to use the Proxima Nova Bold - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Proxima Nova Regular - ABCDEFGHIJKLMNOPQRSTUVWXYZ

Sample Retail Icons

customers. Sample Visuals in High Resolution JPEG

The icons included in the Final Artwork

Final Artwork in Adobe Illustrator (Ai)

Sample Visual of Blue Acrylic

The usage of Blue Acrylic walls will be

In order to achieve a consistent result, the

Business Floor Tiles Sample Visuals

The Business Floor will utilise a mix of grey,

Back Office Carpets Sample Visuals

Spesifikasi kemasan karpet lantaiSaiz: 50CM X 50CM

This also allows us to determine • Employee Work Stations

Space Allocation: Sample Floor Plan A

Recommended Minimum Outlet Size: 900 sq ft

Maximum Employee Utilisation: 15

Customer Service Counters

Souvenir Showcase Cash Payment

Sample Floor Plan A

Space Allocation: Sample Floor Plan B

Recommended Minimum Outlet Size: 900 sq ft

Customer Service Counters

Sample Floor Plan B

Tips to enhance Employee Experience

The return on the investment made when

considered essential elements of the overall •

This section explores the Retail Signage

Given the significant variation in possible

As per the outline in Section 1.3, signages

Stacked Brandmark Version

The stacked version is the default option as

Where space provides a better relative fit

alternative linear brandmark.

The primary sigange is the only application

Flat Brandmark for Non-State Branches (Cawangan)

Flat signages impose the brandmark onto

PTPTN Negeri) to apply the 3D treatment.

Flat Brandmark - Single Lightbox

3D Brandmark - Matte Signboard Base with Pin Mounted Brandmark

For the 3D Brandmark treatment, each

The primary signage needs to

This section outlines a set of rules and

We have identified X as the primary

Long Signage (Single linear brandmark)

Adopt the linear

Long Signage (Additional linear brandmarks)