ANNEXURES

1. Questionnairre

2. Resume

3. Seminars & Conferences

4. Publications
ANNEXURE
ANNEXURE 1: QUESTIONNAIRE

PERSONAL INFORMATION
1. Name ___________________________________________________________
2. Gender A. Male B. Female
3. Age: A. 18-25 yrs B. 26-35 yrs C. 36-45 yrs D. 45-55 yrs E. > 55 yrs
4. Educational Qualification A. SSC B. HSC C. Graduate D.
Professional
E. Degree Holder F. Post Graduate
5. Profession a. Student B. House wife C. Architect d. Business
6. Institution/Organization:______________________________________________

LIGHTING MARKET
1) Which lighting brand you prefer the most in terms of?
Brands PHILIPS GE WIPRO OTHERS

Quality

Price

After sales
service
Lifetime

Promotion
Techniques
Delivery

Environment
Friendliness
2) On a scale of 1 to 5, with 1 being very bad and 5 being very good, please rate
‘INCANDESCENT BULBS’?
POINTS 1(Very 2(Bad) 3(Fair) 4(Good) 5(very
bad) good)

Luminous
Output
Power
Consumed
Color Range

Color Tuning

Manufacture
Cost
Lifetime

Noise

Dimming And
Sensors
Environmental
Safety

3) On a scale of 1 to 5, with 1 being very bad and 5 being very good, please rate ‘CFL
‘s’?
POINTS 1(Very 2(Bad) 3(Fair) 4(Good) 5(very
bad) good)

Luminous
Output
Power
Consumed
 Color Range

Color Tuning

Manufacture
Cost
Lifetime

Noise

Dimming And
Sensors
Environmental
Safety

4) On a scale of 1 to 5, with 1 being very bad and 5 being very good, please rate ‘LED
LIGHTS’?
POINTS 1(Very 2(Bad) 3(Fair) 4(Good) 5(very
bad) good)

Luminous
Output
Power
Consumed
Color Range

Color Tuning

Manufacture
Cost
Lifetime

Noise

Dimming And
 Sensors
Environmental
Safety

FACTORS AFFECTING THE LIGHT PURCHASE

1. To what extent, does the cost of a given lighting system affect your purchase
decision?
Very small 1 2 3 4 5 very large

2. To what extent, does the size of a given fixture affect your purchase decision?

Very small 1 2 3 4 5 very large

3. To what extent, does an environmentally safe lighting affect your purchase decision?

Very small 1 2 3 4 5 very large

4. While selecting a given lighting system, to what extent, does an insect repelling
lighting system affect your purchase decision?

Very small 1 2 3 4 5 very large

5. To what extent, does a brand following green marketing affect your purchase
decision?

Very small 1 2 3 4 5 very large

6. To what extent, does the operating speed and dimming controls affect your purchase
decisions?
Very small 1 2 3 4 5 very large
7. To what extent, do the advertisements and brand ambassadors affect your purchase
decision?

Very small 1 2 3 4 5 very large

LED LIGHTS
1) What is your knowledge about the environment?
I know about High Good Know Know
Knowledge Knowledge Something Nothing

Waste
Management
Global
Warming
Environmental
Certification
Non Bio
degradable
Packing
Pollution due
to Mercury

2) What do you do to save the environment?

I do Never Sometimes Often Always

Conserve
Energy and
Water
Volunteer for
Environmental
Groups
 Recycle

Avoid Non bio

degradable
Packing
Look for better
electricity
solutions

3) What can be the barriers to green revolution according to you?

Green Strongly Disagree Agree Strongly
Revolution is Disagree Agree

Provides less
information
Takes more
time
Expensive

Not required

4) Do you feel that LEDs are very costly?

a) YES b) NO
5) Do you feel that LEDs have a better performance as compared to CFLs?
a) YES b) NO
6) Are you environment friendly?
a) YES b) NO c) SOMEWHAT
7) Are you aware that LEDs are eco friendly and do not have mercury usage which
harms the mother earth?
a) YES b) NO
8) Do GREEN POINTS given to environment friendly organizations matter to you?
a) YES b) NO
9) On a scale of 1(very bad) to 5(very good), please rate the following points with
respect to LED usage in INDUSTRIAL LIGHTINGS?
1 2 3 4 5

Quality and
Attraction
Green Points

Payback

Dimming

Color tuning

10) On a scale of 1(very bad) to 5(very good), please rate the following points with
respect to LED usage in DISPLAY SIGNAGE?
1 2 3 4 5

Quality and
Attraction
Green Points

Payback

Dimming

Color tuning

11) On a scale of 1(very bad) to 5(very good), please rate the following points with
respect to LED usage in RETAIL AND COMMERCIAL COMPLEXES?
1 2 3 4 5
 Quality and
Attraction
Green Points

Payback

Dimming

Color tuning

12) On a scale of 1(very bad) to 5(very good), please rate the following points with
respect to LED usage in STREET LIGHTS AND SPORTS LIGHTINGS?
1 2 3 4 5

Quality and
Attraction
Green Points

Payback

Dimming

Color tuning

13) According to you, LEDs are most favorable in

a) Industries and Factories
b) Display signage
c) Retail and Commercial complexes
d) Street lights and sports lightings
e) All of the above
 ARCHITECT AND MARKETING TIPS
1) Do you agree in utilizing sunlight to save energy
Disagree 1 2 3 4 5 agree
2) Do you agree that electrical lighting creates a larger heat in the premises than
sunlight in the long run?
Disagree 1 2 3 4 5 agree
3) Do you agree with using sensors in LED lightings to save energy
Disagree 1 2 3 4 5 agree
4) Do you agree that government should take stringent steps to increase the use of
LED lights?
Disagree 1 2 3 4 5 agree
5) Do you feel that advertisements and awareness of LEDs is proper in amongst
people?
a) Yes
b) No
6) Do you feel the need of brand ambassadors in the promotional campaigns?
a) Yes
b) No
7) Will you cash in with the LED lightings, giving up the CFLs knowing the
advantages of LEDs
a) Yes
b) No
c) Maybe
d) Not now, but in the future.
 ANNEXURE 2: RESUME OF THE RESEARCHER

Name: Rahul Jaiprakash Sharma

Currently working as a lecturer in Cambridge Education’s IRA GLOBAL School
Owner of G&J Educational Society’s GEETA TUTORIALS

Educational Qualification

B.E (Electronics), M.M.S (Marketing)

Position at workplace
Head of Physics Department

Subject Expertise
Physics, Digital Electronics, Robotics, Mathematics, Quantitative techniques,
Statistics, Market Research, Consumer Behavior

ANNEXURE 3: SEMINARS AND CONFERENCES

Participated in International Research Conference On Technology,
Management & Humanities, held on 18th and 19th October, 2013 at Shri
Rajasthani Seva Sangh, J.B. Nagar, Mumbai

Participated in International Research Conference On Innovative and Successful

Business Models in the Emerging World and presented the research paper ‘Success
story of General Electric- Lighting’, held on 7th February 2014, at St. Francis Institute
of Management & Research, Mumbai.

Participated in National Research Conference On Research Management, held

on12th and 13th December 2014, at Shri Rajasthani Seva Sangh, J.B. Nagar,
Mumbai
 Participated in International Research Conference on Creating Sustainable Business
Models, held on 6th February 2015, at St. Francis Institute of Management &
Research, Mumbai.

ANNEXURE 4: PUBLICATIONS

Research Paper entitled “Traditional Lighting to Green Lighting - The

Architect Perspective”, Abhinav Journal, Vol. 2, Issue-6, pp-43-49, November
2013, ISSN-2320-0073.

Research Paper entitled “Success Story of General Electric-Lighting”, Pathh

& Anveshii 2014, pp-82-86,ISBN- 978-81-926742-1-6