3 BLOG MODULE

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I. INTRODUCTION

First Voyage

Welcome to Module 3, dear future Creative Nonfiction writer!

You are now in the final leg of your journey. How does it feel? In Module 2, your teacher already
discussed about the different Literary Devices that are being used in writing creative nonfiction essay. She also
discussed the first forms of creative nonfiction: autobiography and biography. This time, the navigation will lead
you to the other forms of creative nonfiction: blog. Your teacher will give you knowledge about the forms of blog
which are podcast and vlog. Your teacher will also tackle the different types of blogs and will give you examples to
further understand the lesson. Finally, she will also present to you the differences between blog and vlog.
Get ready dear future Creative Nonfiction writer. Sail now!

WEEK NO. 3

II. OBJECTIVES:

After you studied this module, you are expected to be able to:

A. Identify the differences between blog and vlog through analyzing the given statements.
B. Recognize the type of blog being described in the sentences.
C. Explicate the essence of being a responsible internet and social media user and an advocate against cyberbullying
and identity theft.

III. REVIEW AND PRETEST

Preparing to Sail

Before you proceed in the actual study of travelogue and blog, let us test your memory of the
previous lesson from Module 2 by analyzing each given statement. Identify whether it is true or false. On
the blank provided before each number, write the word TRUE if the statement is correct. If it is incorrect,
write FALSE and underline the word or group of words which makes the statement erroneous.

____________________1. Symbolism is a literary device that refers to the use of symbols in a literary work. A
symbol is something that stands for or suggests something else. It represents something beyond literal meaning.
____________________2. Metaphor is a literary device in which there is a contrast between expectation and reality.
For example, the difference between what something appears to mean versus its literal meaning.
____________________3. Scene is also called dramatic writing. It is narrated in such a way as to make the reader
feel as if the events were unfolding before his/her eyes.
____________________4. You are walking down the street and you find a penny but you do not pick it up. When
you try to take the bus, you are missing a penny and you have to walk. This statement is an example of a situational
irony.
____________________5. When you get a failing grade on your term paper and say, "Wow, I did a really good job
on my term paper!" This statement is an example of verbal irony.

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____________________6. Biography presents a subject's life story, highlighting various aspects of his/her life,
including intimate details of experience, and may include an analysis of the subject's personality.
____________________7. An autobiography is a story of a person’s life written by someone else.
____________________8. When writing a memoir, a writer should choose only the specific part that stands out as a
learning experience or worth sharing.
____________________9. One of the principles when writing a biography is to take occasional break to relieve
stress.
____________________10. When writing your autobiography, it is okay not to ask permission to mention incidents,
events, cases, and procedures that involve other because it is your life you are writing about.

Searching Route

(This part is for students who will be able to join in the online class.)
When COVID 19 hit the world, a lot of myths about it have dawn across countries. Leaders
called the attention of masses and entreated public not to easily believe these myths and follow only the health
advices from health experts. Here is a video clip featuring a licensed physician who sheds light on myths about
COVID (Link: https://www.youtube.com/watch?v=kACW8N6_ZLI). First, let us read the guide questions because
after watching the clip, you will answer it orally.

Here are the guide questions:

1. Briefly explain the content of the short clip.

2. Describe how the doctor delivers the facts he is presenting.
3. What type of video is it?

(This part is for the students who will not be able to attend the online class.)

Before you continue your exploration, let us test your knowledge by completing the table below. Find the
correct words that describe Blog and Vlog. Choose your answers from the “Blocks of Choices” under the table.

BLOG VLOG

updated journal web blog Video tutorials texts, GIF, pictures

live broadcast monetizing engaging

video format reverse chronological order

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How do you feel after the activity? Are you sure of your answers? Let us find out if your answers are
correct.
IV. CONTENT:

Exploring the Sea

Your teacher is sure that you have heard about blog before. They are very trending
nowadays and there is a big possibility that maybe some of you are actually doing blogging
already. On this module, you will be more familiar about blog as well as the terminologies being used in this form of
creative nonfiction.

BLOG

Blog is generally defined as a frequently (or regularly) updated journal or diary on the internet. Blog is not
a genre. It is more of a way through which information is shared, opinions are expressed, and stories are told.

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information
in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a
group of writers share their views on an individual subject.

The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical
offline diaries or journals and other hard copy documents.

Forms of blog
A. Podcast
A podcast is an episodic series of spoken word digital audio files that a user can download to a personal
device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to
manage a personal consumption queue across many podcast sources and playback devices.
A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or
current event. Discussion and content within a podcast can range from carefully scripted to completely improvised.
Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to
slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest
biographies, transcripts, additional resources, commentary, and even a community forum dedicated to discussing the
show's content.

B. Vlog
Vlog stands for a video blog or video log, and refers to a form of blog where most or all of the content is in a
video format. Vlog posts consist of creating a video of yourself where you talk on a particular subject such as
reporting or reviewing a product or an event. It can even serve as a way to share your artistic process or provide a
tutorial guide on a creative practice or topic. Some vloggers even use it as a means to share new performance art or
music they have created. In fact, just like blogs, you can vlog about almost anything.
The term vlog is also used by video streamers or Youtuber’s who do not use a blog but post scheduled updates
via other means like YouTube and other video websites; their profile often promotes them as vloggers. You can also
do live broadcasts from social media channels such as Facebook and Instagram. Once you create your video (and edit

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it to make it look and sound great), you can upload it online or embed the video within a post on your blog or website
so your all followers can see your latest update.
The goals of vlogging are similar to those of blogging. These include engaging, growing, and monetizing an
online audience for your brand. There are a wide range of ways to do this, including affiliate marketing and display
advertising.
Vlogs can also follow a number of different formats and lengths, which may be appropriate for different
audiences and industries. Vloggers and influencers use unique and catchy introduction to gain more followers.

Types of blog
In the blogging world, there are different kinds of blogs and bloggers who blog to reach specific goals. In the
next content, you are going to look at the types of blogs and bloggers that exist.
A. Personal
The personal blog does not focus on a specific topic or audience. Bloggers write about what interests
them: their hobbies, beliefs, daily life and etc., and they attract the types of people that share the same interests.
The writer or influencer just wants to make a difference and share knowledge or experience.

Example:

Alex Gonzaga Vlogs

Alex Gonzaga, is a Filipina television host,

actress, singer, comedian, entrepreneur, vlogger, and
author. She talks about her life, her job, her life as a wife.
She also shares tips for young people when it comes to
finding the right person whom you wanted to be with for
the rest of your life and how to strengthen your personal
relationship with the Lord.

B. Niche
Instead of merely focusing on broad topics, niche blogs are very specific. With a niche blog, you can focus
more on a particular topic thus making research rather easy. Popular topics include:

Gaming Medicine
Comedy/pranks Business
Sports Current Events
Travel Food

Health and Lifestyle Writing

Fashion DIY
Education Politics

Music Movies
Finance Pet

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Books Entertainment
Parenting Cars

Example:

Doc Kilimanguru
(Winston Kilimanjaro Tiwaquentim)

He graduated from Saint Louis University

with a Bachelor’s Degree in Communication and he is
currently a licensed Physician. The funny Pinoy
Tiktok star who wears a doctor’s coat and shares
health-related trivia and advice on the social media
platform. He currently has over 1.6 million followers.
He refers to himself in his videos as “Dr. Char”, who
is also a mental health advocate.

C. Personal Brand
This blog focuses on the blogger as the brand. They are used to build credibility for the blogger as a
thought-leader, speaker, and teacher within a specific niche. It is often used for coaching, consulting, guidance,
personal development, spirituality, etc. They often provide free downloadable content such as e-books,
checklists, guides, etc.

Example

Lyqa Maravilla Vlogs

Lyqa Maravilla, RPM is a Psychology graduate of

Messiah College Foundation, Inc. (magna cum laude), a
registered psychometrician, and an online educator. After getting
the top spot in the 2013 Civil Service Exam, Lyqa started making
free content on YouTube to help people pass aptitude exams like
the Civil Service Exam, Licensure Exam for Teachers, and
college entrance exams like UPCAT. This birthed a community
of learners from all around the Philippines (Batanes to Jolo) who
call themselves Team Lyqa.

D. Corporate

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The focus of this blog is the business itself- their own products or services with the purpose of increasing
traffic for their business in order to gain customers. The topics are chosen in order to attract visitors that are
interested in their specific industry. They are run by corporations and could be called enterprise blogs.
Their goals focus on capturing leads for their sales funnel. This includes landing pages, calls to action,
email lists, specialized contact forms, offers, etc. The idea is that visitors will be attracted by the content and
then move through the sales funnel into the call to action.

Example: Luxury Salon company

E. Affiliate
The content for this type of blog focuses on products. It is usually in the form of product reviews or
tutorials of using the products. The call to action is to purchase the product through the blog’s affiliate link.

Examples: Skin care routine

Make up Tutorials

Ayne Bernos

Ayn is the entrepreneur behind Morena the Label.

She is also a vlogger and influencer, documenting the typical
struggles of millennials. On top of that, she maintains Camp
Confidence Radio, with fellow entrepreneur Rizza Lana. The
podcast talks about women empowerment and self-love.

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F. Artist’s blog/vlog
An artistic blog focuses on any type of art that the artist creates, such as paintings, drawings, sculpture,
music, photography, writing, etc. They often include galleries, shops where you can purchase or commission
work, articles that show the work, provide tutorials, podcasts, etc. They are successful when they build a
following for their art. It might not require a large audience; just enough to support the artist.
Example: Solenn Heussaff

G. Guest blogs/vlogs
The content of these blogs is written by guest writers who are typically experts in the field. This is
different from hiring writers. This is bringing in guest bloggers that already have a following of their own in
order to grow the audience.
This leaves the blog owner free to manage and promote the blog while providing content that might even be
beyond the blog owner’s expertise. The blog owner will sometimes write some of the content as well, but they
are not the primary authors.

Example: Toni Talks by Toni Gonzaga-Soriano

Toni Talks by Toni Gonzaga-Soriano

Toni Gonzaga-Soriano is a Filipina

singer, television host, actress, producer,
vlogger, and entrepreneur. Toni invites guest to
her vlog and let them share their past and the
lesson they have learned from it, highlighting
the process on how God moved and did a
miracle on their lives.
Blogs vs vlog – What is the difference?
The various key differences between the Blog and Vlog are summarized in the below comparison chart:

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Blog Vlog
1. The blog is used to write content like text, GIF, Vlog is used for Videos.
pictures, and many more.

2. Most of the time, blogs are hosted on Joomla, Vlogs are hosted on YouTube, Vimeo,
WordPress, Blogger, Drupal, and many more. Dailymotion, Facebook, and many more.

3. Blogs were initiated in 1990 and became popular in Vlogs started in 2000, but after 2004 they became
2003. famous.
4. Maintenance for blogs is cheap, as we have to pay Vlog hosting can be free or inexpensive, but buying
the web hosting fees. Blogs can be hosted for free equipment such as a camera, microphone, tripods,
most of the time. etc. needs a lot of expense.
5. In the blog, we cannot stream any online event. In the Vlog, we may stream any live event and
reach a wider audience quicker.
6. In the blog, the number of visitors is comparatively In the Vlog, the number of visitors is comparatively
less than the Vlog. more than the blog.

7. We need to do content writing so that more and To make a great Vlog, we have to be clever enough
more people come to our blog every day. to pick good phrases, use facial expressions
effectively and have a nice voice to hear.

Finding Treasures

Taking the Silver

SOCIAL STUDIES - Republic Act No. 10175, Cybercrime Prevention Act of 2012

The cybercrime Prevention Act of 2012 was recently enacted in the Philippines in line with the State’s
recognition of the vital role of the information and communications industries in the nation’s overall social and
economic development and the need to protect and safeguard computer systems and networks from all forms of
misuse, abuse, and illegal access. It also aims to address legal issues concerning online interactions and the
Internet in the Philippines. Among the cybercrime offenses included in the bill are cybersquatting, cybersex, child
pornography, identity theft, illegal access to data, and libel.

Under this act, a person found guilty of libelous comments online, including comments made on social
networks such as Facebook, Instagram, and Twitter or blogs, could be fined or jailed. It also makes libel a
cybercrime punishable by up to 12 years.

Here are the top 5 popular cybercrimes:

1. Phishing scams. Phishing is a practice of a cybercriminal or hacker attempting to obtain

sensitive or personal information from a computer user
2. Identity theft scams
3. Online harassment
4. Cyberstalking
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Taking the Gold

As a person who has grown up in the digital age, it is important for you to have awareness about the
proper and responsible usage of internet and social media platforms. “Think before you click”, cliché as it may
sound, but it is still relevant and timely nowadays. The main message of the slogan is to refrain being hurtful in
messages posted online, to report cyberbullying, to be aware that what is uploaded remains in the public domain
forever and may be abused to harm the person or others. A person’s digital footprint also determines their public
profile based on information available on the internet.
As a responsible internet and social media user, you can make the best use of the new technologies and
you should be fully aware of the risks and dangers which may not appear as dangerous at first. It is crucial that
you should understand that behind a screen or a digital profile there might be an unknown world which could
compromise your wellbeing and of those around you. There is nothing wrong with saying “no” when someone
ask you to do something that you are not comfortable with and seems inappropriate.

Do not feel bad or intimidated to stop a chat thread or refuse a friend request from someone unknown. To
avoid cyberbullying and identity theft, it is advised to keep personal information, such as phone number and email
address private, familiarize yourself with privacy settings, and make proper use of them.
Why it is very important to think before you click?
 If one fails to think before clicking, he might destroy somebody's life.
 If one fails to think before clicking, he might destroy his own life.
 If one fails to think before clicking, he can create confusion and misunderstanding to the
community.
 If one fails to think before clicking, he might cause panic which can lead to injuries, panic
attacks, and a lot more negative effect.

V. GENERALIZATION

Sailing Back

Your teacher is very glad for the determination you showed in studying the information about blog in
this module. She really appreciates your patience and willpower. Let your teacher see what you can remember from
the facts she shared to you. Complete the following statements by sharing what you have learned.

A blog is _________________________________________________________________.

A podcast refers to ________________________________________________________.

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A Vlog is about ___________________________________________________________.

VI. ACTIVITIES

Take the You are done with the content; it is now time to test your memory!
Challenge! Break a leg!

Analyze the given statements. Identify whether the statement refers to BLOG or
Activity No. 1
VLOG. Write your answer on the space provided before each number.

____________________1. The content uses text, GIF, pictures, and many more. It also
has a structural format.
____________________2. It is hosted on YouTube, Vimeo, Dailymotion, Facebook, Instagram, Tiktok, and other
social media platforms.
____________________3. This has become more popular because influencers have incorporated their journal to
their social platforms to reach larger audience.
____________________4. Maintenance of the platforms used for hosting the online journal are free most of the
time.
____________________5. Buying of equipment and gadgets such as a camera, microphone, tripods and others
when you venture in to this kind of field needs a lot of expense.
____________________6. Streaming an online event is possible to gain more audience.
____________________7. It can help businesses and individuals grow their brand and make money online.
____________________8. In content creation, you basically have to research and write the text. You may want to
add images or videos (already posted) to enhance the content.
____________________9. When it comes to editing, this post may be ready to publish in under an hour after editing
and proofreading.
____________________10. In editing, this entry can take a lot of time to edit a video depending on the video
content and your own level of editing expertise.

Analyze each sentence. Identify which type of blog/vlog is being described:

Activity No. 2
personal, niche, personal brand, corporate, affiliate, artist's
blog/vlog, or guest blog. Write your answer on the space provided before each
number.

____________________11. A type of blog that is an ongoing online diary or commentary written by an individual
and talks about a broad topic and anything under the sun that interests the influencer.
____________________12. A type of blog that shows how you promote yourself. It is the unique combination of
skills, experience, and personality that you want your followers to see. It is the telling of your story, and the
impression people gain from your online reputation.

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____________________13. A type of blog where an influencer promotes products/services on his/her blog. Add
special links to those products/services in the content. When your readers click those links (or purchase products
after clicking those links), you get a cut of the profits from the merchant or you will get free products.
____________________14. A type of blog written and maintained by artists. This blog features regular or semi-
regular writing about painting related topics including interviews, exhibition reviews and commentary.
____________________15. A type of blog that provides a forum for a company to discuss topics of interest to the
target prospects and customers and the people who influence them.
VII. REFLECTION

Keeping Treasures

After I studied this module, I realized that as early as now, I should be a responsible internet and social
media user and I should think before clicking because…
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VIII. ASSIGNMENT

Write an outline of your blog considering the information that we have discussed earlier. You may use any
type of blog: personal, niche, personal brand, corporate, affiliate, artist's blog/vlog, or guest blog. Use literary
devices and catchy phrases to make your outline interesting. You may submit your handwritten output on a yellow
paper or computerized output in legal size white paper. You will be graded based on the following rubric.

PERFORMANCE RATING
Excellent Good Needs Improvement
CRITERIA
PERFORMANCE DESCRIPTION
Content Blog entries show strong The content was broad and was The content was not clear
(10 pts.) awareness of key issues not discussed in details. and concise.
discussed.
Intellectual Entries are easy to understand, Entries are clear to read, and Entries are unorganized.
Engagement clear to read, and relevant. presentable.
(10 pts.)
Engaged Literary devices and catchy Literary devices and catchy Literary devices and catchy
writing phrases were excellently used phrases were properly used phrases were not present or
(10 pts.) and executed. and executed. used incorrectly.
Grammar No errors in grammar or spelling. Minimal error in grammar and Errors in grammar or
and Spelling spelling. spelling that are distracting
(5 pts.) to the reader.
*Excellent-25-35; Good- 15-24; Needs Improvement-1-14

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REFERENCES:

Moratilla, N, A. and Teodoro, J. E. (2016). Creative nonfiction. Phoenix Publishing House.

“Blog.” Make a website. https://makeawebsitehub.com/what-is-a-blog/

“Blog.” First site guide. https://firstsiteguide.com/what-is-blog/

“Differences of blog and vlog.” Profile tree. https://profiletree.com/blog-vs-vlog/

“Doc Char.” Winston Kilimanjaro Tiwaquen.

https://pilipinaspopcorn.com/exclusive-profile-kilimanguru-winston-kilimanjaro-tiwaquen-vlogger/
#:~:text=Winston%20Kilimanjaro%20Creones%20Tiwaquen%2C%20also,you%20may%20have%20seen
%20Kilimanguru.

“Lecturer Lyqa Maravilla.” Lyqa Maravilla. https://lyqamaravilla.com/

“Podcast.” Wikipedia. https://en.wikipedia.org/wiki/Podcast

“Solenn Heusaff.” Solenn. http://solenn.ph/

“Vlog.” Wikipedia. https://en.wikipedia.org/wiki/Vlog

“What is vlogging.” Arts Development Company

https://theartsdevelopmentcompany.org.uk/resources/good-to-know-1/what-is-vlogging-2/

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