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Fly Dining Project
Fly Dining Project
PRATYASITA DEY
NCHM ROLL NO: 1941109121
Research Guide
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CERTIFICATE
This is to certify that the work entered in this journal is the work of MS.
PRATYASITA DEY, who has completed a project report on “Fly Dining: A
lavish and luxurious experience that combines adventure and fine dining” topic
terms of the year 2021-22, in the college as laid down by the college authority.
DECLARATION
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I Pratyasita Dey, hereby declare that this project is my original work and that I
have not submitted this report to any university or academic institute for the
partial fulfilment of any course or degree or diploma as the case may be.
Station: Guwahati
Student signature:
Date- 28.03.2022
I certify that the above particulars are true and the project work has been done
under my supervision.
Station: Guwahati
Guide signature:
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ACKNOWLEDGEMENT
I would also like to thanks Ms. Dakshha Madan, my project guide. For all the
assistance she offered, which enabled me to complete this project I also thank
her for the guidance she provides in finalizing project.
I would like to express my gratitude towards my parents for their kind co-
operation and encouragement which helped me in completion of this project.
I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.
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CONTENTS
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RESEARCH PROJECT
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ABSTRACT
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INTRODUCTION
FLYDINING, A LAVISH AND LUXURIOUS EXPERIENCE THAT
COMBINES ADVENTURE AND FINE DINING
If you looking for an exceptional dining experience, which will have you elated,
quite literally, then Fly Dining is tailor-made for you!
Fly Dining is a unique concept that enables you and your loved ones to eat,
drink and be merry at the height of 50 meters above ground level and we
promise that it shall be an affair to remember. The structure is supported by one
crane, which houses 24 people around the table and a staff of 4 people at its
centre.
Fly Dining is located around the beautiful Nagavara Lake in Bangalore and
promises to be a fulfilling and out of the box experience that will have you
tingling with adrenaline as well as leave you with a belly full of delicious food.
The Fly Dining structure is a high-grade metal frame platform that has the
capacity to seat 24 people around the table, secured by aircraft-standard safety
belts on comfortable seats which can rotate a complete 180°. Please rest
assured, our attentive staff members are also secured by accredited Pletzl
harnesses. [1]
The complete Fly Dining structure is suspended by a state-of-the-art, 200-ton
telescopic crane at a height of 50 meters (160 ft), handled safely and
professionally by our highly-trained staff.
Fly Dining has been conceptualized and designed according to German norm
EN 13814 and International Norm ISO 17842-1-2015.
SEATING ARRANGEMENTS
A maximum of 24 guests can be seated around the table at any one time, but
larger groups can be accommodated by dividing an event day into several lifting
sessions, enabling more than 350 people to access this exceptional sky
restaurant.[7]
RESTROOMS
In just under a minute, Fly Dining can be lowered to the ground for quick and
easy access to restrooms if provided. However, we do not recommend this,
since it may cause annoyance to the other guests.
COOLING
The organizer can offer extra options to set up a non-transparent roof to give
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shadow and/or to install AC-Fans or Misting Fans (to be pre-arranged at the
restaurant in the sky location)
HEATING
Organizer can offer infra-red heating system as an extra option (to be pre-
arranged at the restaurant location).
MINIMUM HEIGHT
Fly Dining is not age-related but height related since we need to be able to
secure everyone safely in their seats. Minimum height is therefore 135 cm. [6]
FOOD MENU
SESSION
MINT MOJITO CITRUS BLAST
MOCKTAILS
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DESSERTS APPLE PIE
RESEARCH OBJECTIVES
1. To understand the concept of fly dining in detail.
2. To study about how fly dining is attracting more tourist in Nagavara.
3. To study about the menu and know the customer experience in Nagavara
Bangalore.
4. To understand the design and the safety of the fly dining experience of
Nagavara Bangalore.
LITERATURE REVIEW
The perspectives of organizational, marketing and strategic management
theories provide a reliable theoretical groundwork to understand the
important managerial aspects of menu. For instance, organization theory
explicitly emphasizes the influence of external environment both on the
decisions of firm managers and the survival of firms on the long run.
More specifically, external environment is one of the central themes of
organization theory and the relevant studies primarily propose that
managers essentially consider the influential external factors that create
uncertainty, diversity and volatility while making their decisions.
Planning and operating menus in a restaurant context involve considering
external factors such as customers, rivals, and vendors that have a great
potential in creating uncertainty, diversity and volatility in the restaurants'
immediate business environment. Complementing this view, marketing
theory recognizes the importance of identifying the needs and
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expectations of customers, and developing and improving products and
service perfectly fit to those needs and expectations. Additionally,
pricing, promoting and distributing the products and services should also
be consistent with the customers' needs and expectations on the one hand,
and with the firm's objectives on the other hand. Thus, in the restaurant
context, it is imperative that menu as the food and beverage combinations
offered by a restaurant reflects the expectations and needs of customers.
Moreover, managing menus involves planning, pricing, designing,
distributing and promotional decisions which are also the main issues of
marketing.
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To include a touch of experience and adrenaline to your eating knowledge, they
fly you 120 feet over the ground. Fly Dining is a hanging eatery upheld by one
crane, which therefore hosts 22 individuals around the table and one staff of 4
individuals at its middle. Indeed, no big surprise Fly Dining has been named as
one of the world's best 10 most abnormal feasting spots and encounters by
Forbes Magazine. The event organizer ensures toilet facilities in the vicinity of
the event’s venue. In just under a minute, Fly Dining can be lowered to the
ground for quick and easy access to restrooms if provided. Breaks for this
purpose can be planned during any Fly Dining.[8]
SAFETY PROCEDURES
Fly Dining is outlined by German standard DIN 4112, flying structures – rules
for the count and execution, with all illustrations, figuring and recreations tried
and tested by TUV Rhineland. From the safety belts to the sort of crane utilized,
has been investigated and painstakingly considered to guarantee the most
extreme security for the customers and workers. While situated customers wear
seat belt straps, standing employees and team are anchored by wellbeing saddles
all the time amid the flight. A wellbeing supervisor will brief customers about
all controls and doings before the flight and will be in steady correspondence
with the crane administrator and ground group so he has an entire photo of the
circumstance amid the operation. The organizers give careful thoughtfulness
regarding everything about request to expand security and guarantee visitors
dependably feel safe. [5]
Seating Arrangement
A most extreme of 22 visitors can be situated around the table at any one time,
however bigger gatherings can be suited by separating an occasion day into a
few lifting sessions, empower in excess of 350 individuals to get to this
extraordinary sky eatery.
Events They Offer:
As it goes 'the sky has no limits' and Fly Dining certainly knows how to expand.
Despite its name, Fly Dining is not limited to only dinners. They also organise
Dinner, Lunch, Breakfast , Meeting With Clients, VIP Seats For A Game Show,
Press Conference, VIP Treatment For Guest, Birthday Party, Engagement
Announcement, Anniversary Dinner, Christmas Party, Wedding Celebration,
New Year’s Eve Dinner, Formula 1 Grand Prix, Golf Tournament, Product
Launch, Concert, Fashion Show, Opening Celebration, Road Show, Promotion,
Exhibition, Talk Show, Convention, Publicity Stunt, Press Release, Live
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TV/Radio Broadcast, Interview, Business Function, Corporate Event, Business
Meeting, Charity Fundraise and what not.[10]
Highlights Are them Multiple Events Can Take Place, Breath-Taking Views,
Exquisite Meals, Fine Dining, Can Host Up to 22 Guests. There were 6
Sessions, each 1-1.5 hours with 22 guests Sessions in a Day and Cost Per
Person is 3999 But for Weekdays the Lunch is (Rs. 8,756), Tea (Rs. 8,020) &
Dinner (Rs. 10,228) and For Weekends - Lunch (Rs. 10,228). Tea (Rs. 8,761),
& Dinner (Rs. 11,707)
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3. Breakfast
4. Birthday Party
5. Engagement Announcement
6. Wedding Celebrations
7. Anniversary Dinner
8. Product Launch,
9. New Year’s Party
10.Interview
11.Talk Show
This an amazing experience enjoying your favourite food with your dear ones,
with the view Also, you can even have corporate meetings, client appointments
over air. [9]
Drone Photography and Fireworks
With recent advancements in app software, drone photographers are now
able to drag the camera's shutter and capture long exposures from more
than 400 feet up in the sky. This has unleashed a number of amazing
images of fireworks from never-before-seen angles.
Drone photography often enables a first-person view (FPV) that would
normally be impossible to achieve. Fly Dining offers the unique
opportunity to engage drone photography to its full extent! The images
and videos captured are breath-taking, presenting you with countless
opportunities on social media [2]
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RESEARCH METHODOLOGY
The Research Methods may be defined as those methods techniques that are
used for conducting the research. Research methods can be put into the
following three groups.
At first, we include those methods which are concerned with the collection of
data, these methods will be used where the data already available are not
sufficient to arrive at the required solution.
The second consists of those statistical Techniques, which are used for
establishing relationship between variables.
The group consists of those methods which are used to evaluate the accuracy
of the results obtained.
Research methods refer to the behaviour and instruments used in selecting and
constructing research techniques.
RESEARCH LOCALE
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TOOLS AND TECHNIQUES
The data collected with the help of primary and secondary sources are analysed
by using data/percentage analysis bar graph.
The tools for collection, analysis, interpretation and organisation of data are as
follows: -
1. Record keeping
2. Observation techniques
3. The computer and its software
4. Data analysis
DATA ANALYSIS
Prices are variant during weekdays and weekends and also slight difference for
dinner session. Weekdays (Monday – Thursday) Mocktail Sessions 3999
Rupees including GST (providing Mocktail and Complementary Snacks)
Dinner Session 6999 Rupees including GST (providing Mocktail and
Complementary Snacks).Weekends (Friday, Saturday and Sunday) Mocktail
Sessions 4999 Rupees including GST (providing Mocktail and Complementary
Snacks) Dinner Session 7999 Rupees including GST (providing Mocktail and
Complementary Snacks) Prices may vary depends on festivals, public
holidays Booking Slot closes at 12 Noon Every Day[3]
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1. Is fly dining a unique and excited way of dining.
A. Yes
B. No
no no; 1
Sales
0 1 2 3 4 5 6 7 8 9
Number Of Person
Other: 1.2
3000 -5000+ 4
Sales
rs 2000 16
rs 1000 8.2
0 2 4 6 8 10 12 14 16 18
Number Of Person 17
3. Do you think fly dining will result as a boom in the upcoming years.
A. Yes
B. No
C. Maybe
Sales
Maybe 6
No 3.2
Sales
Yes 8.2
0 1 2 3 4 5 6 7 8 9
Number Of Person
4.Do you think this new form of dining will create employment for the unemployed
hoteliers.
A. Yes
B. No
C. Maybe
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Sales
Maybe 6
No 3.2
Sales
Yes 8.2
0 1 2 3 4 5 6 7 8 9
Number of person
5.Do you want to have this kind of dining experience at almost every big cities.
A. Yes
B. No
Sales
No 3.2
sales
Yes 15
0 2 4 6 8 10 12 14 16
Number of person
A. Bangalore
B. Noida
C. Delhi
D. Agra
E. Hyderabad
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F. Mumbai
Sales
Mumbai 15
Hyderbad 9
Agra 4
Sales
Delhi 6
Noida 4
Bangalore 10
0 2 4 6 8 10 12 14 16
Number of person
Sales
no 1
sales
yes 8.2
0 1 2 3 4 5 6 7 8 9
Number of person
8.
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Sales
No 0.5
Sales
Yes 8.2
0 1 2 3 4 5 6 7 8 9
Number of person
Timings:
Dining in the Sky Bangalore offers you a fabulous experience during several
lifts starting from 04:30 PM to 10:30 PM. Currently, they are running only
Mocktail Sessions and Dinner Session with 6 time slots:
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Mocktail Session 3 – 6:45 PM to 7:15 PM
Mocktail Session 4 – 8:30 PM to 9:00 PM
Mocktail Session 5 – 9:45 PM to 10:15 PM
Dinner Session – 10:30 PM to 11:30 PM.
CONCLUSION
In this research paper I have discussed of the concept of fly dining and how
more tourist are attracted to the fly dining, so this concept is going to dominate
the food industry, and which might bring and tourist and growth for the
industry. The big dining table in the sky is not for the fainthearted, foodie
dare-devils are literally strapped into a chair that can swivel 360 degrees.
Once in the air you have nothing under your feet except for a small footrest
and the desert air around you. Each flight is 55 minutes in duration, in which
time you are served a meal - catered by the Ritz Carlton - of your choosing
(brunch, lunch, afternoon tea or dinner), which is based on the session time., I
would recommend everyone to try fly dining once in their life time.
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REFERENCES
1.Acebron, L.B. & Dopico, D.C. (2000). The importance of intrinsic and extrinsic cues to
expected and experienced quality : an empirical application for beef. Food Quality and
Preference, 11(3), 229-238.
2.Baldwin, C.Y. & Clark, K.B. (1997). Managing in an age of modularity. Harvard Business
Review (September- October), 84-93.
4.Birdir, K., & Pearson, T. E. (2000). Research chefs' competencies : A Delphi approach.
International Journal of Contemporary Hospitality Management, 12(3), 205- 209.
5.Brown, C. L. & West, P. R. (1997). Taken out of context : The effects of preference
formation on consumers, adaptation to change, working paper. Marketing
Department. New York University.
7.Chen, K.H., & Shih, M.K. (2004). The investigation to the design menu effect on the fete
day’s ready to eat meal. Journal of Hospitality and Home Economics, 1(2), 174- 202
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9.Dickinson, D.L., and Bailey, D. (2002). Meat Traceability: Are U.S. Consumers Willing
to Pay for It. Journal of Agricultural and Resource Economics, 27(2), 348- 364.
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