TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY

2.0 BUSINESS DESCRIPTION AND VISION

3.0 DEFINITION OF TUE MARKET

4.0 DESCRIPTION OF THE PRODUCT & SERVICE

5.0 ORGANISATION AND MANAGEMENT

6.0 MARKETING AND SALES STRATEGY

7.0 FINANCIAL MANAGEMENT

With
 • EXECUTIVE SUMMARY

Empire Group is a partnership business which comprises of FIVE (5) befitting and
courageous members from the department of OFFICE TECHNOLOGY AND
MANAGEMENT HND I Full Time. our inission statement is to be a Hair dressing
and Wig making/producing company, recognized for excellent service to create a
standard value of product for customers in satisfying their wants/needs; as well as
to render services in the outmost good faith and well.

Our company's vision is to be an insight optimistic, influential, leading and

unequalled hair dressing and wig producing company. Our goal is to work together
as a team, in order to achieve a greater efficiency by providing the necessary
satisfaction to our customers.

Although, hair dressing and wig making has many competitors especially in
the market and this is as a result of its importance to people.

The company found out that students and other individuals are finding it
difficult in going to the market to purchase a standard wig or hair dressing services.
Thus as Empire Group, we have decided to take our product on delivery in order
to reduce the stress of customers.
The marketing and sales strategy to be adopted by our product is to
approach our customers such as student and individuals etc, so as to create
awareness of the product. We would also use discounting strategy in the selling
and marketing of our product.

Lastly, the enterprise intends to achieve this aim by an contribution of

as the start-
equal #3,000 by each members of the group, with a total
amount of up cost;

With
 + BUSINESS DESCRIPTION AND vß10N
Empire Group is a business organization that deals with the production and
marketing of wig that would be accepted by females, both young and old which can be
used in beautifying thernselves.
MISSION VISION

To creativity produce higll quality of wig for the satisfaction of customers

VISSION STATEMENT
To enhance self employment and looking forward to expand his business in a
large scale by the tealll members or by individual among group members.
BUSINESS GOALS AND OBJECTIVES

• To develop a profitable and sustainable group

• To utilize the hair dressing and wig and also the quality of our product e
To making a good Wig and also hair dressing services to exceed customers'
expectation.
LIST OF MEMBERS

NAMES MATRIC NOW

1. ANIMASHAUN FAIDAT OYINDAMOLA 20/19/0006

2. ADEKOYA EMILOLA OLUWASEUN 16/18/0044

3. AJIGBOTAFE MICHEAL 12/18/0148

4. AMOLEGBE ITUNU ELIZABETH 16/18/0054

5. AJIBADE RUKAYAT ABISOLA 16/18/0056

+ DEFINITION OF THE MARKET BUSINESS INDUSTRY AND of wig, It vvas

OUTLOOK MAPCED to

The EMPIRE Group js a business venture specialized on

production authorized by MAPCED to production Of wig, It
was authorized by producing wig made up of (5) five
members, who contributed to

the growth Ofth9

With
company. And also our target customers are the females in Moshood Abiola
Polytechnic and outsiders.

TARGET MARKET
Our tuain target tnat•ket is in the cgpccially the studcnt and
working class because out' gatherings wig, i" widely taken
for beautifying by ,all t•cunales, NEED OF OUR PERCEIVE!)
According to the research gathered by the group, wc digcovcr that 'thc pcoplc nccd at
this tinie tnost especially I sonlething that is affordablc and of quality, And algo know
the value and quality of the Product they arc buying by gctting thc product with cao,c at

an atmotdable and cheaper price,

SHARE OF THE MARKET ANTICIPATED

Taking Moshood Abiola Polytechnic (MA POLY) and its environments as well as the
society as our market share, we anticipate owning and sharing the available markct
according to our production.
Our production all together is 5 pieces, our share of the market is divided into 70% for
the school and 30% for the society and the accepted sales is to sell 3pieces (70% of

3pcs) to the school public, while the remaining 2pieces (300/0 of2pcs) to the society.
PRODUCTION REQUIREMENT
The enterprise will need various tools and materials during the production. Things
like:

COMBS
BRUSH

SCISSORS
HAIR CREAM

HAIR ATTACHMENT
HAND DRYER HAIR
STRAIGHTNER NEEDLE AND
THREAD EDGE CONTROL

HAIRSPRAY

With
 + ORGANIZATION AND MANAGEMENT
THE EMPIRE GROUP is well organized in the sense that each member has their
duties that has been assigned to them to function perfectly well in it. The managing of
the group is all in the hands of the group Inember who are willing to ensure the
successful completion of the project.
ORGANIZATION CHART
SIN NAMES MATRIC NO.

1. ANIMASIIAUN FAIDAT OYINDAMOLA 20/19/0006

2. ADEKOYA EMILOLA OLUWASEUN 16/18/0044

3. AJIGBOTAFE MICHEAL 12/18/0148

4. AMOLEGBE ITUNU ELIZABETH 16/18/0054

5. AJIBADE RUKAYAT+BISOLA 16/18/0056

MARKETING AND SALES STRATEGY

MARKET STRATEGY
The enterprise plans is to market its product in the campus and outside the campus,
and also take the products to market, banks, shops, etc. because the product does
not have age limit or gender discrimination.
SALES STRATEGY
Adopting the marketing mix, the 4p's will be used to market our goods to the
targeted audience and they are:

1. PRODUCT: The product would be of high quality in acceptance with the demand of
the customers. The product helps in quenching hunger and serves as refreshment.

Il. PRICE: The pricg would be favorable to meet the expectation of the customers
as to penetrate the market.
111. PLACE: The product would be available in MOSHOOD ABIOLA
POLYTHECNIC, PANSEKE, OLUWO, SAPON, FOWOBO KOLOBO,

Scanned GamScanner

With
 OMIDA and also direct and personal selling would be used to meet the
customers aid.
IV. PROMOTION: The product would be Inacketecl in the entire school and also to
the general public. It woU Id throt.jgh lhc use of internet.

FINANCIAL MANAG EM

ESTIMATED U

The estitnated capital required to set up this wig if' // 1

including tuiscellaneous and transportation.

CAPITAL SOURCING
Each lüenlber of the group is to contribute 1/3,000 cach for thc busincsg startup capital,

RAW MATERIALS NEEDED FOR PRODUCTION OF 5(J'cs)

MATERIALS AMOUNT

1. COMBS JOOO

2. BRUSH 200
3. SCISSORS 500
4. HAIR CREAM 100
s. HAIR ATTACHMENT 3,200
o. WIG NET 600
9000
s. NEEDLE AND THREAD 200
9. EDGE CONTROL 200
GROSS PROFIT = TOTAL REVENUE - TOTAL COST
252000 - 15,000

IAPCED
PERCENTAGE = 30 %
( MAPCED)
30/100 * 10,000
 MBER PERCENTAGE = 70 %( MEMBERS)
70/100 * 10,000
SCHEDULE SHOWING THE MEMBER NAME IN CAPITAL DISTRIBUTION
AND SIGNATURE.
SIN NAMES CAPITAL SIGNATURE
DISTRIBUTION
1. ANIMASHAUN FAIDAT 3000
OYINDAMOLA
2. ADEKOYA EMILOLA 3000
OLUWASEUN
3. AJIGBOTAFE MICHEAL 3000

4. AMOLEGBE ITUNU 3000

ELIZABETH
5. AJIBADE RUKAYAT ABISOLA 3000

SCHEDULE SHOWING THE MEMBER NAMES, MATRIC NO AND

SIGNATURE

SIN NAMES MATRIC NO. SIGNATURE

1. ANIMASHAUN FAIDAT 20/19/0006

OYINDAMOLA
2. ADEKOYA EMILOLA 16/18/0044
CLUWASEUN
3. AJIGBOTAFE MICHEAL 12/18/0148

4. AMOLEGBE ITUNU ELIZABETH 16/18/0054

5. AJIBADE RUI<AYAT ABISOLA 16/18/0056

CONCLUSION
Entrepreneurial development has contributed in the growth and development of the
economy and to the welfare of the society at large with such a production as these, we will
be able to utilize our human manpower and entrepreneur skills to become self-reliable.
There is need entrepreneurship development. It has been discovered that many Nigeria
graduate students usually find it difficult to secure a white collar job. However,
government should find solution to the problem of unemploympnt experienced by the
students of tertiary institution. Since entrepreneurship means bringing out hidden ideas into
reality and planning and implantation of activities which will eventually lead to business or
enterprises•