PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

PLM BUSINESS SCHOOL

General Luna Street corner Muralla Street
Intramuros, Manila, Philippines

Tourism Management and Hospitality Management Departments

BUSINESS PLAN

In Partial Fulfillment of the Course

Tourism and Hospitality Management

Second Semester AY 2021-2022

Submitted to:

Prof. Joel O. Mendoza

Submitted by:

Group 1

Members

Jastine Louise P. Abalos

Rhaiya O. Francisco

Jian Rhazell I. Flores

Ma. Cecilia Henson

Executive Summary

Takoyummy is a food stall that is located in Ugbo street, in Tondo Manila. The "takoyummy"
came from the word "takoyaki '' or sometimes called "octopus balls" it is a Japanese snack, and
the word "yummy" which means delicious food. Takoyummy offers takoyaki that has many kinds
of flavors together with some beverages like milk tea and iced coffee. Takoyummy aims to
present to Filipino people the delicious Japanese snack to appreciate some of the foreign foods.

Section One: The Business

A. Description of Business

The "Takoyummy" food stall is a start-up business. It was founded by 4 people who have a
dream of becoming a great businessman/woman and to have their very own successful
business. These people also value the essence of foreign food that's why they decide to start
this kind of business to present some of the foreign food to fellow Filipinos.

The objective of "Takoyummy" is to present some of foreign food that is really delicious and also
for us to appreciate and value the essence of some foreign food.

Mission: To build a food stall that provides various flavors of takoyaki together with milk tea and
iced coffee that will really make people appreciate the foreign food.

Vision: To become one of the best takoyaki food stalls in the Philippines where anyone will
remember our good quality food and beverages.

B. Product/Services

We offer various flavors of Takoyaki like Octo bits, Squid, Crab sticks, Vegetables, and
Mozzarella Cheese that will make the customers feel like they were in Japan. We also offer
various flavors of Milk Tea and Iced coffee.
Section Two: The Marketing Plan

A. Market Analysis

Takoyummy started out as a humble stall bazaar in Ugbo Street, in the Tondo Manila area. This
is known as a famous food trip stall around Metro Manila. This tasty stall serves high-quality
products made with unique ingredients. Takoyummy will offer a variety of different octopus
flavors. It is a low-cost product that will cater to practically everyone because it will meet their
eating preferences while not costing too much. Squid, crab stick, vegetables, and mozzarella
cheese are among the Takoyaki fillings that will be produced by the company. Takoyummy
offers beverages serving a variety of flavors of milk tea and iced coffee. Customers will be
willing to purchase the products because of their high quality and uniqueness. People of all
ages enjoy this delicious treat, especially teenagers. The business's overall sales is 600k and
the entire market is 1 million. Therefore, 10-20% of the entire market of Takoyummy has also,
as the present opportunities of this business will be more successful after 2-3 years in the
future.

B. Marketing Environment

1. Competitive forces

Takoyummy is a start-up business corporation run by 4 people who have a dream and
goal to build their own successful business. We all knew that takoyaki is an iconic
Japanese street food not only because of its distinct shape but also because of its flavor
and easy to eat as well. People all over the world have been craving these tasty octopus
balls, which further originated in Japan and lately, the Philippines has welcomed this
treat since this appeals to many Filipino taste buds. Takoyummy offers various flavors of
Takoyaki like Octo bits, Squid, Crab sticks, Vegetables, and Mozzarella Cheese that will
make the customers feel like they were in Japan. We also offer various flavors of Milk
Tea and Iced coffee for the best combination with our takoyaki to satisfy people's
cravings.

2. Economic forces

The Takoyummy can give a customer a satisfaction feeling while enjoying the takoyaki
and partnered with our beverages that will give you pleasure by trying our product.
 Takoyaki will be served fresh from the pan, and will surely serve people with our best
and has some entertainment to increase sales, and appeal to a more artistic crowd.

3. Political forces

● Bureau of Internal Revenue (BIR)

● Implementation of the Tax Reform for Acceleration Inclusion (TRAIN) Law.
Republic Act No. 1063
● The legality of papers and business permits allows the business to sell in the
marketplace.
● Proves that the business is in legal terms and proper validation.

4. Legal and regulatory forces

Consumer Protection Legislation

● Protection against hazards to health and safety

● Protection against deceptive, unfair, and unconscionable sales acts and
practices
● Involvement of consumer representatives in the formulation of social and
economic policies

Regulatory Agency

● Food and Drug Administration

● Occupational Safety and Health Administration

5. Technological forces

There is no doubt that society has been changing. Food and beverage tastes and
fashions are excellent examples of this change. The growing popularity of social media
is one of the most noticeable differences. Mobile phones can now access electronic
retail and online stores. Takoyummy is one of the quickest and easiest food that you can
contact by calling or texting our shop and also provides a stall that you would want to
visit and be a way to satisfy your cravings and reward yourself due to the stress within
your day.
D. Marketing Mix

PRODUCTS

Our TakoYummy stall bazaar offers a variety of different Octopus flavors. Our best flavors are
crab legs with mozzarella cheese and squid with cabbage, with additional toppings of fish
flakes, mayonnaise, Takoyaki sauce, and chili powder (togarashi). The best choice is
Takoyummy baby octopus with some green vegetables and red ginger, topped with our
homemade Japanese sauce/mayo and bonito. The perfect combo with our beverages, milk tea
and iced coffee, with different varieties of flavors. Our best choices of flavors in milk tea are
Okinawa, Matcha, and Mocha, with additional toppings of black pear and cream cheese. Our
iced coffee flavors are dark chocolate combined with mocha, caramel macchiato, and café
mocha. The combination of our products is good for your taste and perfect for any time to eat
and drink and be satisfied with our best products in TakoYummy stall bazaar.

PRICE

Takoyummy is usually around P60.00 for 6 pieces, and P80 for 8 pieces. Additional toppings will
range in price from P10 to P15. In addition, our beverages are reasonably priced. The ordinary
size of our beverage costs approximately P29, while the large size costs around P39. The add-
ons will only cost you at least P10. It is suitable and beneficial for our consumers, who are
mostly students and workers. We provide a high-quality product at a fair and affordable price.

PLACE

The Takoyummy stall bazaar is located along Ugbo St, corner Velasquez in Tondo, Manila. It is
a popular tourist spot for both Filipino and foreign tourists or for people who want to have a taste
of different kinds of food trips. We are in a small stall bazaar. Along with various food trips in
Ugbo. The place gives off the perfect vibe for having a food trip at night. It has a small parking
lot with security to keep your vehicles safe. It is a perfect place for the customers to have their
leisure time and feel the essence of Filipino food trips culture.
PROMOTION

We provide daily discounts on our items for a short period only. We also have holiday
promotions. One of our key goals in improving our advertising is the visually appealing and
shareable Filipino motif of our takoyummy stall bazaar, which results in consumer driven
marketing. We encourage consumers to share their experiences with us on social media once
we have served them well and made them feel good.

E. SWOT Analysis

STRENGTHS

● There are a variety of flavors that the business will be offering.

● The ingredients used for the takoyaki will be of high quality.
● Takoyaki will be served fresh from the pan.
● Capable of managing large volumes of orders.

WEAKNESSES

● Preparation and cooking times are long.

● The business is new.
● Limited inventory capacity.

OPPORTUNITIES

● New and innovative business concepts in the market.

● Easily franchisable due to the small capital needed.

THREATS

● The threat of substitution is high due to several indirect competitors.

● The lack of and increase in the cost of necessary ingredients.
● The threat of new entrants is high since the concept is easily imitable.
F. Matching Strength to Opportunities/Converting weakness and Threats.

Opportunities Threats

· New and · The threat

innovative of
business substitution
concepts in is high due
the market. to several
indirect
· Easily
competitors.
franchised
due to the · The lack of
small an increase
capital in the cost
needed. of
necessary
ingredients.

· The threat
of new
entrants is
high since
the concept
is easily
imitable.

Strengths Strength- Strength-Threats

· There are a Opportunities Strategies
variety of Strategies
· Produce strong
flavors that
· Creating new and and distinct
the
unique flavors that packaging and
business
new to the taste of unique flavors that
will be
the customers will make
offering.
Takoyummy known
· Establishing
· The by the customers
franchising in
ingredients and not easily
other areas to be
used for the imitate by another
known
takoyaki will brand
be of high · Accepting more
· Offers fresh and
quality. workers and
good quality of
providing more
· Takoyaki products in
kitchen equipment
will be reasonable prices
to produce a large
served
number of orders.
fresh from
the pan.

· Capable of
managing
large
volumes of
orders.
Weaknesses Weakness- Weakness-Threats
Opportunity Strategies
· Preparation
Strategies
and cooking · Providing a
times are · Providing more reasonable price
long. kitchen equipment for the customers
to use. to maintain the
· The
good quality of a
business is · Create a
product and
new. remarkable
increase the cost
marketing strategy
· Limited of necessary
to introduce the
inventory ingredients.
brand and make it
capacity.
known. · Build a good
quality product
· Establish a wider
with affordable
capacity of store
prices and provide
for more space for
best sustainable
the customers.
services that
makes the
Takoyummy stand
out and distinct
from the
competitors.

· Ensuring a good
relationship
towards the
customers that
makes them
consistently come
back and make
earnings and
finances to
 continuously flow
and grow.

G. Market and Competition

H. Marketing Implementation

a.) Marketing Organization

Takoyummy is a business that has selected products and wishes to focus on how to maintain

products as good as it tastes. Though Takoyummy will have a small food stall product business,

over time the business will strive to expand. Once the food proves to be a success, the business

will open more branches in areas nearby the original. As the success of the overall business

increases, Takoyummy will slowly expand to a wider range of stores.

b.) Activities, Responsibility, and Timetables for Completion

● On Nov 25, establishing of ideas and brainstorming for the business led all by the

Proprietor unless stated otherwise. Choosing the Location for the shop is tackled.

● On Nov. 28, creates three chores: The one who cooks and serves, focus on social

media and marketing, and the one who handles the accounting and finance for a

organized and smooth flow of service. Assigned to monitor each division. Discusses the

roles of the department and divides the tasks for each department.

● By Nov. 29, The Sales & Marketing department readies the social media of the shop.

They announce the opening of the food stall of Takoyummy using advertisements and

flyers. The costs are agreed by the Accounting & Finance Department.

● On Dec 1, the opening of the coffee shop was launched.

● By Feb 1, the Sales & Marketing department has done analysis about competitors in the

area and has made improvements to the social media pages of the shop.

● ·By Feb 5, the company keeps track of all the records, regularly conducts meetings to

improve the store and continuously does the tasks in the stall.