Raw Data

Independent Variable: Digital Marketing

QUESTION RESPONDENTS
ADVERTISEMENT 1 2 3 4 5 6 7 8 9 10
 I base the quality of the
products on the
5 4 3 4 4 5 4 3 4 3
advertisement before
purchasing.
 It helped me to discover
4 5 5 5 5 5 4 5 4 4
different products.
 It influences my shopping
3 5 4 3 3 5 2 5 3 2
trends or buying habits.
 It plays an integral role in
3 4 5 2 4 4 3 4 4 2
my buying decisions.
 It encourages me to
5 3 4 5 5 5 3 5 4 4
purchase the products.
CONVENIENCE
 The platform (website) is
4 3 4 4 3 3 3 4 3 2
easy to get to.
 The platform (website) is
4 5 5 5 4 4 4 5 4 3
consumer-friendly.
 The platform (website) is
3 5 5 4 5 3 4 5 4 3
trouble-free.
 The platform (website) ads
are manageable and 3 3 3 4 4 3 4 4 3 3
reasonable.
 Browsing through the
platform (website) helps me 4 3 3 4 3 2 3 3 4 1
conveniently save time.
BRAND AWARENESS
 I’m able to think of a brand
that I’ve encountered on 5 5 5 5 4 4 4 4 5 3
social media.
 Because of the company’s
digital advertising, I am
5 5 5 5 4 4 4 5 5 4
familiar with the product’s
features and quality.
 There is a good chance that
I will suggest the brand or 5 5 5 3 4 4 3 5 4 4
product to someone else.
 I have a comprehensive
understanding of the brand 5 4 5 5 3 4 5 4 5 4
and products I own.
 I made my purchases
based on what I could 5 4 3 4 3 4 3 3 4 4
remember seeing in ads.
QUESTION RESPONDENTS
ADVERTISEMENT 11 12 13 14 15 16 17 18 19 20
 I base the quality of the
products on the
4 2 4 3 4 3 3 4 4 5
advertisement before
purchasing.
 It helped me to discover
5 4 4 5 4 5 3 4 5 5
different products.
 It influences my shopping
4 4 5 3 5 3 4 3 5 3
trends or buying habits.
 It plays an integral role in
3 3 4 3 4 5 3 4 5 5
my buying decisions.
 It encourages me to
4 4 5 5 4 5 4 4 5 5
purchase the products.
CONVENIENCE
 The platform (website) is
3 3 4 3 3 4 4 4 4 4
easy to get to.
 The platform (website) is
4 4 5 4 5 5 3 5 4 5
consumer-friendly.
 The platform (website) is
5 4 4 4 4 5 3 4 5 5
trouble-free.
 The platform (website) ads
are manageable and 5 4 5 3 5 4 4 3 3 4
reasonable.
 Browsing through the
platform (website) helps me 2 3 3 4 3 4 3 3 4 3
conveniently save time.
BRAND AWARENESS
 I’m able to think of a brand
that I’ve encountered on 3 4 4 3 2 3 2 3 5 4
social media.
 Because of the company’s
digital advertising, I am
4 5 5 4 5 5 4 5 5 5
familiar with the product’s
features and quality.
 There is a good chance that
I will suggest the brand or 4 5 5 5 4 5 4 4 5 5
product to someone else.
 I have a comprehensive
understanding of the brand 5 5 4 5 5 5 4 5 5 5
and products I own.
 I made my purchases
based on what I could 5 5 4 4 4 5 3 4 5 5
remember seeing in ads.
QUESTION RESPONDENTS
ADVERTISEMENT 21 22 23 24 25 26 27 28 29 30
 I base the quality of the
products on the
3 4 3 4 5 4 3 3 4 4
advertisement before
purchasing.
 It helped me to discover
3 4 4 3 5 5 5 4 4 4
different products.
 It influences my shopping
4 3 2 4 3 3 4 3 3 3
trends or buying habits.
 It plays an integral role in
3 3 3 4 3 4 4 3 3 3
my buying decisions.
 It encourages me to
2 3 4 4 3 4 3 4 3 3
purchase the products.
CONVENIENCE
 The platform (website) is
3 3 3 3 4 4 3 4 3 4
easy to get to.
 The platform (website) is
3 3 2 4 5 3 4 4 3 4
consumer-friendly.
 The platform (website) is
3 3 3 4 5 2 4 3 3 4
trouble-free.
 The platform (website) ads
are manageable and 4 3 3 4 4 4 4 2 4 4
reasonable.
 Browsing through the
platform (website) helps me 3 3 3 4 5 3 4 4 3 4
conveniently save time.
BRAND AWARENESS
 I’m able to think of a brand
that I’ve encountered on 3 3 3 3 5 3 4 2 3 4
social media.
 Because of the company’s
digital advertising, I am
4 3 3 4 5 4 4 3 4 4
familiar with the product’s
features and quality.
 There is a good chance that
I will suggest the brand or 4 4 4 3 5 4 4 4 4 4
product to someone else.
 I have a comprehensive
understanding of the brand 3 3 3 4 5 3 4 3 3 4
and products I own.
 I made my purchases
based on what I could 4 4 4 4 4 3 3 3 3 4
remember seeing in ads.
QUESTION RESPONDENTS
ADVERTISEMENT 31 32 33 34 35 36 37 38 39 40
 I base the quality of the
products on the
4 5 5 5 4 4 4 5 5 5
advertisement before
purchasing.
 It helped me to discover
4 4 4 4 4 5 5 5 5 4
different products.
 It influences my shopping
4 5 3 5 3 3 4 2 4 4
trends or buying habits.
 It plays an integral role in
5 5 3 4 3 5 4 4 5 4
my buying decisions.
 It encourages me to
5 5 3 5 3 5 5 4 5 4
purchase the products.
CONVENIENCE
 The platform (website) is
3 4 3 3 4 4 4 3 4 4
easy to get to.
 The platform (website) is
4 4 4 4 4 5 5 5 5 4
consumer-friendly.
 The platform (website) is
4 4 4 5 4 5 3 5 5 3
trouble-free.
 The platform (website) ads
are manageable and 4 2 3 4 3 4 4 4 4 3
reasonable.
 Browsing through the
platform (website) helps me 3 3 4 3 4 4 4 4 3 4
conveniently save time.
BRAND AWARENESS
 I’m able to think of a brand
that I’ve encountered on 3 3 4 5 3 4 4 4 3 3
social media.
 Because of the company’s
digital advertising, I am
5 5 5 4 4 5 4 5 5 5
familiar with the product’s
features and quality.
 There is a good chance that
I will suggest the brand or 5 5 4 5 3 4 4 5 5 4
product to someone else.
 I have a comprehensive
understanding of the brand 5 4 4 4 3 5 4 4 5 4
and products I own.
 I made my purchases
based on what I could 4 4 3 5 3 5 4 4 5 3
remember seeing in ads.
QUESTION RESPONDENTS
ADVERTISEMENT 41 42 43 44 45 46 47 48 49 50
 I base the quality of the
products on the
3 3 4 3 3 3 3 2 3 3
advertisement before
purchasing.
 It helped me to discover
4 5 4 3 3 3 5 3 3 4
different products.
 It influences my shopping
3 3 3 4 3 2 4 2 3 4
trends or buying habits.
 It plays an integral role in
4 5 4 4 4 3 4 5 5 5
my buying decisions.
 It encourages me to
3 4 4 4 3 3 5 5 5 5
purchase the products.
CONVENIENCE
 The platform (website) is
4 3 3 4 3 3 2 4 4 3
easy to get to.
 The platform (website) is
5 5 4 4 4 3 3 4 5 4
consumer-friendly.
 The platform (website) is
5 4 5 4 4 3 1 3 5 5
trouble-free.
 The platform (website) ads
are manageable and 4 4 3 3 4 4 3 4 5 4
reasonable.
 Browsing through the
platform (website) helps me 3 4 4 4 4 3 1 3 4 4
conveniently save time.
BRAND AWARENESS
 I’m able to think of a brand
that I’ve encountered on 4 5 4 4 4 2 4 5 4 5
social media.
 Because of the company’s
digital advertising, I am
4 5 5 5 4 3 4 5 4 3
familiar with the product’s
features and quality.
 There is a good chance that
I will suggest the brand or 5 4 5 5 4 3 4 5 4 3
product to someone else.
 I have a comprehensive
understanding of the brand 5 5 4 5 4 3 2 4 4 4
and products I own.
 I made my purchases
based on what I could 3 4 3 4 3 2 3 3 4 5
remember seeing in ads.
Dependent Variable: Consumer Reach

QUESTION RESPONDENTS
TARGET AUDIENCE 1 2 3 4 5 6 7 8 9 10
 My age affects my choices
when ordering products 4 5 4 5 4 4 5 4 3 4
promoted online.
 Buying products that are in
Facebook ads affects my 4 3 5 4 3 4 3 3 4 3
lifestyle positively.
 Online marketing world is
much more convenient than 5 3 3 5 4 4 4 4 3 3
the physical marketing world.
 The virtual marketing system
5 4 5 5 5 4 4 5 3 4
is effective.
 I am more into promotions on
social media such as
5 4 4 4 5 4 5 4 3 5
Facebook, Instagram, and
TikTok than those in papers.
GREATER ENGAGEMENT
 I can easily communicate with
the seller through social media 5 5 4 3 5 4 4 4 5 4
accounts.
 I can contact the seller through
Messenger and any 4 5 5 5 4 4 5 5 5 4
messaging apps.
 I can easily ask the seller for
4 4 4 5 4 4 4 5 5 4
the quality of the products.
 I can quickly request other
information regarding the 3 4 4 5 4 4 4 5 5 4
products.
 I can make quick queries
4 5 4 4 4 4 4 3 5 4
about other services they offer.
SALES
 I like the Availability of Free
5 5 4 5 4 4 5 5 5 5
Shipping.
 Being a buyer, we are entitled
to know the Return,
5 5 5 5 5 4 5 4 3 3
Cancellation, and Refund
Policy.
 I enjoy using online
transactions such as 5 5 4 4 4 4 4 4 4 4
purchasing.
 I share the good that comes
4 4 5 5 4 4 4 5 4 4
with buying online with others.
 I contributed to the product
4 5 3 3 2 2 3 3 4 3
increase and growth of sales.
QUESTION RESPONDENTS
TARGET AUDIENCE 11 12 13 14 15 16 17 18 19 20
 My age affects my choices
when ordering products 5 5 4 4 4 5 4 4 5 5
promoted online.
 Buying products that are in
Facebook ads affects my 4 5 3 4 5 3 2 3 4 3
lifestyle positively.
 Online marketing world is
much more convenient than 4 3 4 3 2 3 3 4 3 4
the physical marketing world.
 The virtual marketing system
5 5 5 4 5 4 4 4 5 5
is effective.
 I am more into promotions on
social media such as
5 5 5 4 4 5 4 4 4 5
Facebook, Instagram, and
TikTok than those in papers.
GREATER ENGAGEMENT
 I can easily communicate with
the seller through social media 4 5 5 5 4 4 5 5 5 5
accounts.
 I can contact the seller through
Messenger and any 5 4 4 5 5 5 5 5 5 4
messaging apps.
 I can easily ask the seller for
5 5 5 4 4 4 5 5 5 5
the quality of the products.
 I can quickly request other
information regarding the 5 4 4 4 5 5 5 5 5 5
products.
 I can make quick queries
4 5 5 5 5 5 4 5 5 5
about other services they offer.
SALES
 I like the Availability of Free
5 5 4 5 5 5 4 5 5 5
Shipping.
 Being a buyer, we are entitled
to know the Return,
4 5 4 3 2 5 4 4 5 3
Cancellation, and Refund
Policy.
 I enjoy using online
transactions such as 4 4 4 4 5 4 3 4 5 4
purchasing.
 I share the good that comes
4 4 5 4 4 4 3 4 5 5
with buying online with others.
 I contributed to the product
4 5 4 5 3 4 4 3 3 5
increase and growth of sales.
QUESTION RESPONDENTS
TARGET AUDIENCE 21 22 23 24 25 26 27 28 29 30
 My age affects my choices
when ordering products 2 4 3 4 4 4 5 4 4 4
promoted online.
 Buying products that are in
Facebook ads affects my 2 4 3 2 2 3 4 3 3 3
lifestyle positively.
 Online marketing world is
much more convenient than 3 2 3 3 3 2 3 3 3 4
the physical marketing world.
 The virtual marketing system
3 2 4 4 3 3 3 5 3 4
is effective.
 I am more into promotions on
social media such as
3 3 3 4 4 5 3 5 3 5
Facebook, Instagram, and
TikTok than those in papers.
GREATER ENGAGEMENT
 I can easily communicate with
the seller through social media 4 3 3 4 5 5 3 5 5 4
accounts.
 I can contact the seller through
Messenger and any 4 4 3 3 5 5 3 5 5 4
messaging apps.
 I can easily ask the seller for
4 4 2 4 5 4 3 5 4 4
the quality of the products.
 I can quickly request other
information regarding the 4 4 4 4 5 3 4 5 3 4
products.
 I can make quick queries
4 4 3 3 5 3 4 5 4 4
about other services they offer.
SALES
 I like the Availability of Free
5 2 3 4 5 5 5 5 5 5
Shipping.
 Being a buyer, we are entitled
to know the Return,
5 3 4 4 5 5 5 5 3 5
Cancellation, and Refund
Policy.
 I enjoy using online
transactions such as 5 3 3 4 5 4 4 4 5 4
purchasing.
 I share the good that comes
5 2 3 4 5 3 3 5 3 4
with buying online with others.
 I contributed to the product
4 2 3 3 3 3 3 4 3 4
increase and growth of sales.
QUESTION RESPONDENTS
TARGET AUDIENCE 31 32 33 34 35 36 37 38 39 40
 My age affects my choices
when ordering products 3 5 3 5 3 4 4 5 5 4
promoted online.
 Buying products that are in
Facebook ads affects my 3 5 3 4 3 4 4 4 5 4
lifestyle positively.
 Online marketing world is
much more convenient than 3 4 3 5 3 4 3 4 3 5
the physical marketing world.
 The virtual marketing system
4 4 3 4 3 5 4 4 5 4
is effective.
 I am more into promotions on
social media such as
5 5 4 5 3 5 3 5 5 3
Facebook, Instagram, and
TikTok than those in papers.
GREATER ENGAGEMENT
 I can easily communicate with
the seller through social media 4 5 3 5 3 5 4 5 5 4
accounts.
 I can contact the seller through
Messenger and any 5 5 4 4 4 5 3 5 5 5
messaging apps.
 I can easily ask the seller for
4 5 4 5 4 5 4 5 5 4
the quality of the products.
 I can quickly request other
information regarding the 3 5 4 4 4 5 3 3 5 5
products.
 I can make quick queries
5 5 4 5 4 5 4 5 5 5
about other services they offer.
SALES
 I like the Availability of Free
3 5 5 5 4 5 5 5 5 5
Shipping.
 Being a buyer, we are entitled
to know the Return,
4 5 5 4 4 5 5 5 5 4
Cancellation, and Refund
Policy.
 I enjoy using online
transactions such as 4 5 4 5 3 5 5 5 5 4
purchasing.
 I share the good that comes
5 5 5 4 4 5 4 5 5 4
with buying online with others.
 I contributed to the product
4 3 4 3 4 3 4 4 3 4
increase and growth of sales.
QUESTION RESPONDENTS
TARGET AUDIENCE 41 42 43 44 45 46 47 48 49 50
 My age affects my choices
when ordering products 5 5 5 5 3 4 3 5 3 3
promoted online.
 Buying products that are in
Facebook ads affects my 3 4 2 3 3 2 4 3 3 4
lifestyle positively.
 Online marketing world is
much more convenient than 4 3 4 3 5 3 3 3 3 5
the physical marketing world.
 The virtual marketing system
4 4 3 4 3 3 2 4 3 5
is effective.
 I am more into promotions on
social media such as
3 3 4 5 4 3 3 5 3 5
Facebook, Instagram, and
TikTok than those in papers.
GREATER ENGAGEMENT
 I can easily communicate with
the seller through social media 3 4 5 5 4 2 2 5 5 5
accounts.
 I can contact the seller through
Messenger and any 4 5 5 5 4 2 2 4 5 4
messaging apps.
 I can easily ask the seller for
4 5 5 5 4 2 2 3 5 4
the quality of the products.
 I can quickly request other
information regarding the 4 5 4 5 4 3 2 3 5 5
products.
 I can make quick queries
3 4 4 5 4 2 2 2 5 5
about other services they offer.
SALES
 I like the Availability of Free
5 5 5 5 5 4 5 4 5 3
Shipping.
 Being a buyer, we are entitled
to know the Return,
5 5 5 5 5 3 5 5 5 4
Cancellation, and Refund
Policy.
 I enjoy using online
transactions such as 4 5 4 5 4 3 4 4 5 4
purchasing.
 I share the good that comes
4 4 5 5 4 3 4 3 5 4
with buying online with others.
 I contributed to the product
3 3 3 4 3 3 4 4 3 3
increase and growth of sales.