AcademicYear2021-22

Module BM565 Moduleleader: Dr MuhammadHaque

codeandtitle: Digital
Business &
NewTechn
ologies
AssignmentNo.an CW1 2000 Word Assessment 60%
dtype: Report weighting:
(Plussupportingev
idence)
Submissiontimean Tuesday 8th March Target 3weeksaftersubmissio
ddate: 2022 before2pm feedbacktimean ndeadline
ddate:

Title: "The impact of digital business on the culture"

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 Executive summary

The report describes the digital business as the topic that relates to the cultural prospects in
the work process. The utilisation of digital business as an effective tool in the business leads
to create benefits such as automation, lower cost of the automation, and better decision-
making process. In addition to that, there has been a detailed description of the digital
business as an effective process that involves sustainable operations. Concerning digital
technology, there is the determination of the business model and also about the scientific
management theory concerning technological advancement.

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 Table of Contents
Introduction................................................................................................................................4

Why do you deem this topic to be of importance?.....................................................................5

How this has topic has developed..............................................................................................6

A detailed description of the technology used in this topic and what it is used for...................7

What technological platforms and software are used in the topic.............................................8

What type of business and organisation uses the technology?..................................................9

How is it used as a business tool and is this effective?............................................................10

How does this relate to course content and discussion on the nature of the relationship
between digital technologies and both old and newly emerging theories on business and
management structures and practices?.....................................................................................11

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Technological topic -"The impact of digital business on the culture"

Introduction
Digitalisation involves the utilisation of digital technologies to transform a business model
and provide new revenue and greater opportunities. Digital business that is associated leads to
better communication and sharing of real time information. There will be detailed analysis for
the technology and its associated platforms that tend to give an overview of technological
process in the business. The report will determine about the digital business tool and about
the technological implication in the business in order to define the importance of digital
business. The discussion will include the relation of the digital business with the theories and
models.

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Why do you deem this topic to be of importance?
The topic of digital business has been considered in this study as it tends to create a wider
level of opportunities and greater productivity in the workplace process. Nowadays,
embracing digital technology implicates helps in enhancing the customer experience and
major business improvements by the application of tools and devices. The automation
process that is intended with the digital business coordinates operational success and
development in the business performance. Following this above topic, it can be noted that
there is a streamline of business operations, establishment of new business models and
enhanced customer experiences (Referred from lecture notes).

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How this has topic has developed
This topic has been developed in the context of the advancement of technology in the
business process. Digital technology that has been introduced in the business creates a new
transformation in the business process. It helps in strategising business by initiating better
adaptability and cooperation in the technical processes. The introduction of the digital culture
thrives to make transparency and significant interaction in the work process (Bcg, 2022). The
development of the digital culture helps in empowerment of people to deliver quick results,
attract talents and in reducing cultural risks. It has been intended that the establishment of
new technologies and the digitisation process leads to the acquisition of corporate culture.

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A detailed description of the technology used in this topic and what it is used for
Considering the topic concerned, the technology that is considered is the Digital Business
process, which incorporates the new aspect of technology to create a new value in the
business models, customer experiences and also possess internal capabilities that helps in
coordinating core operations(Liferay, 2022). The digital business process focuses on the
competitive advantage in the business, providing significant value to the customers.
Organisational restructuring is regarded as the benefit that is implemented by the digital
services in the case of business aspects. It is also considered as the mediator that change the
way for organisational thinking and established greater revenue and market growth. There is
an optimisation of the international work process that is used to support the supply chain and
the distribution.

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What technological platforms and software are used in the topic
The technological platforms and the software that are being utilised in the digital business
process are mobile applications, emails, social media, and many more. The incorporation of
search engine optimisation tools, URLs, CRM, and other software has been taken into
consideration in the digital business (Taken from lecture notes). Concerning the management
level for the business, it has been determined that there is various software like enterprise
resource planning systems, operational management and others that create a better
potentiality. In the case of business process, there is evolution of big data technology that
tend to create business profitability and better performance. In the case of examples, the
implementation of the software platform is noticed in the multinational enterprise. DPE that
is defined as the digital platform and the ecosystem (Nambisan et al., 2019). The e
recruitment process that is involved in the business has been incorporated with software
application and the platforms that leads to better efficacy. In the case of online business
process, there is consideration of certain web services and setup that leads to create an
operational process (Bejtkovský et al., 2018). For example, many business models are based
on digital technologies. In the case of the brokerage model, the organisation tends to
implicate virtual market in order enable buying and selling of transactions by the digital
model (Bartczak, 2021).

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What type of business and organisation uses the technology?
Following the utilisation of digital business technology, it has been considered that there are
various mid-sized to big companies that utilise digital business models and techniques to
enhance their growth process. Around 38% of the respondents in the organisation felt that
digital transformation is a key aspect for future development (Adopted from lecture note). For
example, a company like Starbucks had already started mobile payment processing as the
digital business process to drive greater performance in the business process. B2B companies
utilise this type of technology to reduce the complexities in the business and encourage more
clients to engage in their business process (Adopted from lecture notes). From a survey
report, it has been intended that there is consideration of social business tools that are
initiated in the digital business process to coordinate work process.

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How is it used as a business tool and is this effective?
The digital business is considered to be an important tool that helps in the better marketing
process and driving performance management. The aspect of digital marketing activities that
involves web-based applications, databases, wireless connectivity tools, emails and digital
TV comprised the marketing process in the business. Several techniques are involved in the
case of digital business are search marketing process, interactive ads, emails, social media
marketing and online partnership. The tool is quite effective in the business as it helps in
enhancing the customer demand, avoidance for the loss in the market share, and also in a
reduction for the operational costs.

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How does this relate to course content and discussion on the nature of the relationship
between digital technologies and both old and newly emerging theories on business and
management structures and practices?
The digital business process as related to the advancement of the technology determines the
operational profitability and better management for the work process. Concerning the
business, there are occurrences for the benefits that are related to digital transformation. The
rapid advances in ICT in particular depict the integrated BM (Business Model) that brings
about organisational success. The content can be related to digital technologies in
consideration of hardware and software. In the context of the digital business process, it has
been related that there is an enhanced level of innovation that drives potentiality. There is the
implementation of social media as the prominent platform in the case of business processes
that helps to engage with the customers and boosts up overall performance in the
organisation. The digital platforms that have been used are often defined as the BPM
technology i.e., Business Process management technology. Integrated platforms that are
mainly involved in the business process creates a significant level of transformation
comprising streams like cloud technological setup, analytics, cognitive type computing and
much more (Bonitasoft, 2022).

Concerning the cultural aspects, digital technology mainly encourages innovation, retains
new age talents and helps in speeding up the work process. In the case of the culture, digital
technology has been allowed to create increased employee engagement, autonomous work
processes and also improved collaboration (GDS Insights, 2022). The matter of the digital
processes that are introduced in the business process involves various types of techniques
which involved Search type marketing, online PR process, Partnerships, Social media
marketing, email marketing, Interactive advertisements, and many more (Taken from
lecture notes). The digital business process has been used as it possesses some relevant
drivers for operational success. There is an increased speed in the case of supplies, reduced
sales and operational costs. Customer demand has been increased and there is also an
improved range and the quality of the services that are offered in the digital business. The
digital business involves web applications, emails, databases, mobile and TV that leads to
implicate a strategic management process and better marketing tactics.

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 Figure 1: Responses of business process in the matter of digitalisation

(Source: Adopted from lecture notes)

In the matter of digital technology introduction at the cultural level, it has been determined
that there are ample benefits that result in developing a business potentiality. There is
increased sustainability in the digital business. Some of the benefits are social connectivity,
increased effective communication, opportunities for learning and automated work
processes. In the context of the digital business, there is the utilisation of digital signature,
optimised user interface and relevant mobile responsiveness. And these processes can
incorporate into operational success in the business process(GDS Insights, 2022).

In addition to the business processes, it has been implicated that digital technology is
considered to be a potential factor in improving the customer experiences that drives the
performance. Digital technology tends to establish a greater development in the product or in
the services for the business that brings up profitability. With the establishment of the digital
model in the business, there is greater adaptability and development of strong digital culture.
In the digital transformation, it has been noted that there is the establishment of breakthrough
organisational performance at a greater level.

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Implementation of Business model

The business model that is incorporated in the business helps to create a strategic aspect in
the work process. CNTO that is the Cellular Network &Telecommunication Operator plays
an important role in the business processes. Organisations need to implement this type of
model to make greater decisions. The business model is held to be a potential factor that
comprises sets of business strategies that creates sustainability. In the advancement of
technological processes, the business model that is integrated into the business process helps
the managers to adopt a new strategy. There is the enhancement of the overall performance in
the business process. Two critical points are been followed in the case of the business model.

The business strategic process to the business model: In particular, this transitional phase
depicts the positioning of the organisation about the generic kind of strategies such as the
cost leadership stage, differentiation and the focus.

Business model to business process model: At this stage, the business model itself acts as the
base system from which the detailed business operations can be derived.

Figure 2: Overview of business model’s intersectional points

(Source: Taken from lecture notes)

With the adaptation for the digital age culture, the employees and the managers of any kind
of organisation can gain digital skill sets and it allows to analyse the weakness of the

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organisation (Iberdola, 2022). The above-mentioned topic is developed in the work culture in
different areas like the management, equipment, environment that leads to sustainable
transformation.

The business model is considered to be a representation for an organisation that is mainly

conceptual, textual and contains all types of cores architectural, cooperation designs. This
model about digital technology helps in establishing strategic goals and objectives that lead to
operational profitability. Four eminent pillars mainly represent the business model are value
proposition, value finance, networking process and architectural designs.

This model has several characteristics that are important in the strategic alignment are as
follows;

 It is of comprehensive type and helps in better management of the finance operations

in the business.
 This model depicts the flexibility that determines the graphical designing, textual
information and greater concept for the business process.
 It helps in locating the business model within the context of the digital business set up
in an organisation.
 This represents the strategic goals and objectives that are incorporated in the business
model.

Relevance of this business model is that, it helps in strategic goal and establishing of
objectives in the digital business. There is greater strategic planning and establishment of an
effective performance leading to greater sustainability. The strategic planning that involves
business costs, user end management and an improved business process that leads to
productivity.

Incorporation of Frederick Taylor’s Scientific Management Theory

This theory, in particular, determines the management process that involves workflow in the
organisation and it is mainly associated to improve economic efficiency. The four principles
that are determined about the management process are developing science for each work
element, selection and development of the worker, cooperation with the worker and the work
division. Concerning the digital business, this theoretical aspect of the management intends to
technological advancement concerning operational productivity and profitability (Duggan,
2017). This theory can be applicable in the business in order to initiate better work flow and

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in coordinating tasks in a specific manner. In the business, there has been establishment of
operational success in the case of streamlining of work flow and collaboration in the work
process.

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Conclusion

The report concludes with the importance of digital technology in the business process that
tends to create operational profitability. There has been description about the digital business
in the workplace setup that involves streamline business models and implementation of tools
and devices. Utilisation of technological platforms and the tools in the context of business has
been described. URLs, CRM and other software tools that are associated in the business
management has been described in the report. Relevance of the business model and its
implications in the case of the digital business has also been elaborated. Following the
technological implication, it has been determined that there is the incorporation of the
technological platforms that leads to creating a developed performance rate.

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References

Bartczak, K., (2021). The Impact of Digital Technology Platforms on Business Models in the
Context of Consumer-Driven Processes. European Research Studies, 24(2B), pp.743-761.

Bcg, (2022). digital-technology- Available at: https://www.bcg.com/capabilities/digital-

technology-data/digital-transformation/how-to-drive-digital-culture (Accessed: 16 February
2022).

Bejtkovský, J., Rózsa, Z. and Mulyaningsih, H.D., (2018). A phenomenon of digitalization

and E-recruitment in business environment. Polish Journal of Management Studies, 18.

Bonitasoft, (2022). digital-transformation-digital-platforms Available at:

https://www.bonitasoft.com/library/digital-transformation-digital-platforms (Accessed: 16
February 2022).

Duggan. T, (2017). impact-technology-management-theories. Available at:

https://bizfluent.com/info-8042342-impact-technology-management-theories.html (Accessed:
16 February 2022).

GDS Insights, (2022). what-is-digital-culture Available at:

https://gdsgroup.com/insights/technology/what-is-digital-culture/#:~:text=Encourages
%20innovation%20%E2%80%93%20digital%20culture%20enables,in%20a
%209%2D5%20environment. (Accessed: 16 February 2022).

Gibson. S, (2021). The-importance-of-culture-in-digital-transformation Available at:

https://www.techtarget.com/searchcio/tip/The-importance-of-culture-in-digital-
transformation (Accessed: 16 February 2022).

Iberdola, (2022). digital-transformation-and-corporate-culture Available at:

https://www.iberdrola.com/social-commitment/digital-transformation-and-corporate-culture
(Accessed: 16 February 2022).

Liferay, (2022). digital-business Available at: https://www.liferay.com/resources/l/digital-

business (Accessed: 16 February 2022).

Nambisan, S., Zahra, S.A. and Luo, Y., (2019). Global platforms and ecosystems:
Implications for international business theories. Journal of International Business
Studies, 50(9), pp.1464-1486.

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