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Competitor Analysis Template About the Company Company or Brand Mission/Vision

Colgate: (Colgate-Palmolive) Mission: As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us. Vision: "As we plan our strategies to sustain growth for the years to come, our core values of Caring, Global Teamwork and Continuous Improvement will continue to drive our future initiatives." Close-up(Unilever) Our Vision is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our country while reducing our environmental impact. Beam Tooth Paste: (Zest-O) Vision To be the leading food and beverage Filipino company competing with the multinational companies. Mission Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. This, for us is the means by which we can effectively participate in the social and economic development of the communities we serve, promote professional growth and well-being of our employees, maintain mutually profitable relationship with our trade partners and achieve growth level equal to or better than the norms of the food industry. Our Product.. Hapee Toothpaste (Lamoiyan Corporation) Mission Improve the quality of life by bringing essential products within the reach of the common people. OurVision To have a Lamoiyan product in every home.

Product Feature flavor packaging

Colgate Many Good/same

Close-up many Good/same

Beam low Good/same

Hapee many Good/same

Management Team of Company or Brand (mali ata ung akin haha)

Colgate
Colgate-Palmolive

Cloise-Up Unilever

Beam Zest-O

Hapee
Lamoiyan Corp.

Objectives Target Market and Positioning Strategy Objectives (Growth, Hold or Harvest) d ko masyadong magets dito Colgate Close-Up Beam Hapee Growth(sales) Growth(sales) Low Growth Hold Hold Low Hold Harvest Harvest low harvest Target market Colgate Family/children

Close-Up Youngs /teens

Beam Adult

Hapee Family/children

Positioning Colgate Trust toothpaste by the experts Close-Up Toothpaste for youth Beam Simple toothpaste D ko alam ditto haha Hapee Toothpaste for the whole family worldwide

Supporting Marketing Mix (Product, Price, Placement, and Promotion) Marketing Mix Price Placement Colgate Grocery stores, Sari-Sari Store, Drugstores TVC Print ads billboards Close-Up Grocery stores Sari-Sari Store Beam Super Markets Hapee Grocery stores, Sari-sari store, drug store TVC Print Ads Radio Ads

Promotion

TVC Print Ads Radio Ads

TVC

Product

Differential Competitor Analysis rank (1-5) 1-lowest 5-highest Colgate Capabilities Ability to Conceive and Design Ability to Produce Ability to Market Ability to Finance Ability to Manage 5 4 5 5 5 5 5 5 5 5 Close-up 3 3 3 3 3 Beam 5 5 5 5 5 Hapee

Prediction of Future Strategies Strategies Current Strategies Colgate Colgate has developed a powerful Branding Strategy which has significantly helped the Brand in acquiring substantial amount of share in the oral care market of India. In order to strengthen its' Brand Identity, Colgate is still restructuring its Branding Strategy. Close-Up
The caselet throws light on the innovative media strategy adopted by HLL for the re-launch of its toothpaste brand Close-Up. The caselet describes the media mix used for the new marketing communication campaign by HLL. The caselet also provides an overview of the earlier communications initiatives undertaken by HLL for Closeup. The Indian toothpaste market and its characteristics are also touched upon in this caselet.

Beam

Hapee

Expected Future Strategies

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