Mental Health Awareness in Northern Africa

Madina Boulfiza
Budapest Metropolitan University
Faculty of Business, communication and tourism
BA Tourism and Catering

25.01.2021
Varian Confidential
Research question

What is the reason behind the lack of Mental

health awareness in Northern Africa? Are people
willing to come out of their way and seek peace in
a health tourism destination?

Varian Confidential
LITERATURE
REVIEW Mental health North Africa
Described the most Described all
common mental Northern Africans
health problems countries

Mental health Health tourism

in North Africa in North Africa
Talked about the Described the
current infrastructure tourism infrastructure
and available available in some
statistics of these countries and the
countries potential they have
METHODOLOGY

Primary Google Form shared on

social media

Quantitative 230 people reached

LIMITATION

This is a sensitive topic to

most and the questions
asked in the survey needed
to be broad so the
audience could feel
comfortable answering
Results

Lack of
Stigma
understanding

Perceived
Self stigma
stigma

Role of family

Role of religion
Avoiding Role of Family
discussions elders support

Religion as Religion as
a cause a solution
Source: Mechammil et al., (2019) page 6
1st question in connection with the Degree Thesis from the supervisor
and the answer

Question: Please name some of the reasons behind the lack of mental
health awareness in Northern Africa.

Answer:
- Stigmas
- Culture and family
- Religion
Results
What is considered as a mental disorder?
Results

What to do in case of a mental distress?

What they suggest to others What they would do

Results

65% of the people who think

others should visit psychologist
chose talking with family and
friends if they don’t feel well
Results
Health tourism preferences by age group
CONCLUSION

lack of awareness A number of individuals that a significant

comes from the are already aware of number of people are
combination of different the danger of mental willing to seek mental
stigmas, as well as the disorders wellbeing in health
effect of religion and tourism destinations
family
 Further research needs to be done

Investing more time in educating and

advertising mental health disorders
Thank you
2nd question in connection with the Degree Thesis from the supervisor
and the answer

Question: On a personal level what can one do to improve his/her

mental health?

Answer:
- To seek professional help
- To have a healthy routine
- To be easy on themselves
1st question in connection with the Degree Thesis from the reviewer
and the answer

Question: What role can retreat centers play in mental health

tourism?

Answer:
- Different types of retreats specialize in different diseases
- Finding inner peace or treat a trauma
2nd question in connection with the Degree Thesis from the reviewer
and the answer

Question: How could domestic tourism in the region be better

developed for health benefits?

Answer:
- Advertising retreats as places beneficial for mental health
- Having more professionals in the mental health field
The title of the chosen 3-3 topics ”A” and ”B”:

3 ”A” topics:

1- The definition and role of gastronomy. The latest trends. International cuisines. Areas of the catering industry. Types
of business operation in the Food and Beverage sector.

2- Basic functions of human resource management, workforce planning, recruitment and selection, job evaluation,
training, performance evaluation, career development, compensation system. Specialties and differences in the hotel
and travel industry.

3- Marketing as an approach and activity, marketing tools. The design of the marketing mix: 4P and 4C model. The
segmentation process. Marketing planning and strategy. Mission, vision, STEEP analysis, SWOT analysis, Porter's
analysis.

3 ”B” topics:

1. Describe a health tourism or wellness destination. Include the most important aspects: location, infrastructure,
superstructure, facilities/services, management, development and marketing

2. Demand and motivations for health tourism. Typical profiles and characteristics of health tourists. Compare different
health tourism segments, their needs and activities.

3. Hungarian health tourism. The main destinations and their resources and markets. Opportunities and challenges
A- The definition and role of gastronomy. The latest trends. International cuisines.
Areas of the catering industry. Types of business operation in the Food and
Beverage sector

- The art and beauty of good eating

- New trends Innovative Food Pairings and Sous Vide Cooking
- Indian, French, Japanese, Italian and Thai.
- Hotel, mobile and private full service
- Restaurants, Cafeterias, Cafes, Fast food joints and catering businesses
A- Basic functions of human resource management, workforce planning,
recruitment and selection, job evaluation, training, performance evaluation, career
development, compensation system. Specialties and differences in the hotel and
travel industry.

- Recruiting the right people, employer-employee relations & training

- compensation system is all the financial and nonfinancial value
- performance evaluation is the development discussion
- Tourism industry offers services for travelers.
- Hotels provides comfort and wellbeing of guests
A- Marketing as an approach and activity, marketing tools. The design of the
marketing mix: 4P and 4C model. The segmentation process. Marketing planning and
strategy. Mission, vision, STEEP analysis, SWOT analysis, Porter's analysis.

- Commodity approach, institutional, functional and decision-making approach.

- Online, brand loyalty, direct mail and google analytics.
- Product, price place and promotion / Customer, cost, convenience and communication
- Steep also known as PEST, framework of macro-environmental factors.
- SWOT helps identifying strengths and weaknesses.
B- Describe a health tourism or wellness destination. Include the most important
aspects: location, infrastructure, superstructure, facilities/services, management,
development and marketing

- Lapland, Finland
- Santa meeting, Husky sledding, Reindeer rides, northern lights
- Eco hotels and green activities
- Spas and baths
B- Demand and motivations for health tourism. Typical profiles and characteristics
of health tourists. Compare different health tourism segments, their needs and
activities

- Escaping from everyday environment, relaxation.

- Aged, average income
- differences based on geographical and linguistic characteristics
- Demographic and psychographic segments
B- Hungarian health tourism. The main destinations and their resources and
markets. Opportunities and challenges

- Spa culture in Hungary

- Hévíz, Lake Balaton, Budapest and Sárvár
- Low cost, rich cultural heritage, world class quality
- Destination managers, toruism providers and decision makers should work together
- wellness tourism attracts 90% domestic tourists