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Byte Mobile Mobile Analytics Report 2Q 2011
Byte Mobile Mobile Analytics Report 2Q 2011
ANALYTICS REPORT
10%
8%
6%
4%
2%
Majority of mobile data tra c traverses the network between noon and midnight
0%
12 am
1 am
2 am
6 am
8 am
10 am
11 am
12 pm
1 pm
2 pm
6 pm
8 pm
10 pm
Findings: The majority of mobile data traffic traverses the network between noon and midnight. However, mobile networks are under constant strain for the majority of the day.
11 pm
3 am
4 am
5 am
7 am
9 am
3 pm
4 pm
5 pm
7 pm
9 pm
10%
8%
6%
4%
2%
0%
12 am 1 am 2 am 3 am 7 am 9 am 10 am 11 am 12 pm 10 pm 11 pm 4 am 5 am 6 am 8 am 1 pm 2 pm 3 pm 4 pm 5 pm 7 pm 8 pm 6 pm 9 pm
Operator A
Operator C
Findings: Subscribers consume mobile video at all hours of the day. Mobile video usage parallels network busy hours. Wireless networks need to support video demand not only during peak traffic hours, but at all hours of the day.
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Operator 1 Operator 2 Operator 3 Operator 4 59% 53% 49% 43% 28% 28% 36% 30%
Video
Web
Other
Findings: Today, mobile video generates 40 60% of total mobile data traffic on wireless networks. Subscriber demand for video is the main driver of mobile data traffic.
Android
52%
33%
15%
iPhone
58%
30%
15%
Laptop
52%
34%
14%
20
40
60
80
100
Findings: When it comes to mobile video, touch-screen smartphone usage mimics laptop usage. The majority of data traffic generated by laptops, iPhones/iPads and Android devices today is from video. Even a slight increase in smartphone and tablet penetration will significantly increase the video load on wireless networks.
21%
30%
39%
56%
28%
39%
42%
32%
35%
240p
360p
480p
720p
Findings: On average, users are requesting high-resolution videos 29% of the time; however, that percentage of videos is responsible for 45% of total traffic on the network. Higher-resolution videos drive a disproportionate percentage of overall network traffic.
40%
33% 26%
40%
34%
20%
10%
Findings: Subscribers that access the YouTube website via a mobile browser are served higher resolution videos than the same subscribers with the same devices accessing videos through the pre-installed YouTube application. iPad subscribers typically watch higher-resolution video and use the pre-installed YouTube application less frequently than iPhone subscribers. Mobile application selection impacts the quality of the user experience.
Videos by Resolution
45% 40% 43% 37% 31% 30% 25% 20% 15% 10% 5% 0% 240p 360p 480p 0% 0% 720p 3% 28% 29% 38% 34%
% of Videos by Resolution
35%
35%
22%
Findings: Wireless networks that are able to support higher-resolution videos deliver a better QoE to users. In creating a resolution profile, network operators can generate a mobile data QoE score for their customer base.
40%
30%
20%
10%
0% 12 am 10 am 11 am 1 am 2 am 3 am 5 am 6 am 7 am 8 am 9 am 12 pm 1 pm 3 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 10 pm 11 pm 11 pm 4 am 2 pm 4 pm 4 pm
40%
30%
20%
10%
0% 12 am 1 am 2 am 3 am 4 am 5 am 6 am 7 am 8 am 9 am 10 am 11 am 12 pm 1 pm 2 pm 3 pm 5 pm 6 pm 7 pm 8 pm 9 pm
Findings: Depending on network conditions and time of day, mobile videos stall between 5 and 40% of the time. Video optimization technology reduces stalling by 30 50%. Wireless networks with less stalling deliver a better mobile video experience.
10
Without Optimization
0.6
33%
With Optimization
0.2
0.4
0.6
0.8
1.2
1.4
1.6
Findings: Subscribers on wireless networks optimized for video consume double the mobile video content than those on un-optimized networks. The better the mobile video experience, the longer subscribers will consume video.
11